Knotch

• Own end-to-end product design across Knotch’s platform, from discovery and ideation through prototyping, visual design, and implementation. • Lead design for a new AI-powered product currently in development, helping shape the core concepts, workflows, and UI where none yet exist. • Partner closely with leadership, product management, and engineering teams to solve complex problems and ship high quality solutions. • Translate ambiguous requirements and evolving ideas into thoughtful, intuitive user experiences. • Create wireframes, prototypes, and high-fidelity designs using modern design tools, primarily Figma. • Contribute strong graphic and visual design skills across product UI, web, and supporting marketing experiences. • Collaborate with engineering to ensure designs are feasible, scalable, and faithfully implemented. • Continuously iterate on designs based on feedback, data, and evolving product strategy.

• Design, build, and maintain scalable, secure, and highly available infrastructure across pre-production and production environments • Develop and manage CI/CD pipelines to enable fast, reliable, and repeatable deployments across multiple environments • Own infrastructure as code (IaC) practices using tools like Terraform to ensure consistency and reproducibility • Manage environment lifecycle (development, staging, production), including promotion workflows and configuration management • Partner closely with Engineering, Data, and AI teams to support system performance, reliability, and scalability • Implement and maintain monitoring, logging, and alerting systems to ensure high visibility into system health and performance • Optimize infrastructure for cost, performance, and reliability, especially for compute- and data-intensive AI workloads • Support Kubernetes-based deployments and container orchestration for distributed systems • Contribute to security best practices across infrastructure, including IAM, networking, and application-level protections • Create dashboards and reporting systems to provide visibility into system performance, uptime, and operational metrics • Document architecture, operational processes, and infrastructure decisions to support knowledge sharing and onboarding • Act as a DevOps/SRE partner across teams, helping troubleshoot issues and improve system reliability

• Own release planning and sprint coordination across internal engineering squads and external contractor teams. • Track cross-team dependencies across a shared engineering pool model — one missed handshake can stall multiple work streams simultaneously. • Own the current KnotchOne platform delivery program — weekly release cadence, maintenance-mode sequencing, and CS-facing incident coordination. • Manage and Track product and architectural milestones as a formal program: what gets supported, what gets ported, what gets rebuilt, and in what order. • Bridge the gap between architecture decisions made at the SVP level and what engineering squads are building day-to-day. • Push back on estimates with technical fluency.

• Develop and deploy AI agents that automate complex workflows across the Knotch platform. • Build the internal tools and infrastructure that power, monitor, and maintain these agents in production. • Design and implement backend and frontend services, APIs, and data pipelines, integrating AI functionality into user-facing features. • Contribute to system architecture and core platform design alongside the broader engineering team. • Collaborate closely with Product, Data Engineering, Backend, and Frontend teams to align AI capabilities with product direction and ensure seamless integration across the stack. • Design and maintain a suite of evaluations and benchmarks to measure agent accuracy, reliability, and cost-effectiveness. • Optimize inference pipelines and backend systems for speed, scalability, and cost. • Own the AI safety and governance layer — guardrails, audit logging, fallback logic, and access controls that ensure our agents operate reliably and responsibly.

• Own End-to-End Beta Delivery: Lead multiple concurrent ACE beta programs from kickoff through completion, ensuring each engagement delivers production-ready implementations and measurable business outcomes. • Act as the Client Lead: Serve as the primary point of contact for enterprise clients, leading working sessions, milestone reviews, and executive readouts while building trusted relationships across marketing, digital, and technology stakeholders. • Drive Program Execution: Own program plans, timelines, dependencies, and risk management. Translate client goals into clear execution roadmaps and ensure alignment across all stakeholders. • Partner Closely with Engineering: Work closely with Product, Engineering, and Data/AI teams to scope, sequence, and deliver work. Engage with distributed and offshore teams to keep execution on track and unblock delivery. • Ensure Business Impact & Conversion: Make value explicit. Ensure clients can clearly understand and articulate the impact of ACE, positioning every beta for successful conversion into long-term deployment and expansion. • Operate with Commercial Awareness: Understand ACE pricing, packaging, and growth paths. Partner with Account Directors to support expansion while protecting and growing account value.

• Use AI tools to ingest, categorize, and extract actionable insights from customer calls, support tickets, and market data • Leverage AI to rapidly draft PRDs, user stories, strategic roadmaps, presentations and GTM plans • Use AI-assisted development tools to build and ship functional early-stage solutions and MVPs • Apply AI workflows to streamline core PM responsibilities, including backlog grooming and sprint planning • Translate validated prototypes and AI-synthesized user learnings into clear technical architectures

About The Role We’re looking for a Sr. Demand Generation Marketer who can build and execute the programs that fill our funnel and potentially take on a larger role in Knotch’s marketing org. You’ll design campaigns that generate awareness, engagement, and meetings, with a special focus on in-person events as a growth channel.. You’ll own the playbook for our monthly in-person events — managing recruitment, guest experience, and post-event follow-up — while also building digital & outbound programs that complement these touchpoints. This is a foundational marketing role with real impact and visibility. You’ll work closely with the Knotch executive team to turn Knotch’s positioning into pipeline. Responsibilities - Own demand generation campaigns across paid, organic, email, and event channels. - Lead event execution for in-person & virtual events: manage logistics, guest lists, and recruitment strategy for 20–40 person executive gatherings in key cities and larger events 1-2x/year. - Develop CTAs, offers, and post-event nurture strategies to ensure meetings and pipeline follow directly from event activity. - Collaborate with the Sr. Product Marketing Manager on messaging, creative, and campaign strategy. - Collaborate with Sales on campaign follow up. - Measure and optimize campaign performance to improve efficiency and conversion. - Work with agencies and contractors to scale execution while maintaining quality and brand alignment. - Continuously test and refine approaches to maximize ROI and learn what works best for our audience. How to be Successful - 7+ years of B2B SaaS, platform, and/or software-related experience in demand generation, field marketing, or growth marketing at a start-up or growth stage company. - Experience managing or supporting in-person event programs (dinners, roundtables, conferences). - Hands-on experience with sales intelligence, sales & marketing automation, CRM, and campaign analytics tools, including Clay/Clay equivalents. - Data-driven approach and a strong understanding of pipeline metrics. - Collaborative working style and a bias toward execution and iteration. - Creativity and resourcefulness — you know how to make an impact with lean resources. Why Join Knotch You’ll design and own the marketing programs that power Knotch’s growth. From high-impact executive events to integrated demand campaigns, your work will directly influence how we engage the market and win new business. The salary range for this opportunity is $100,000 - 150,000 USD depending on experience. Compensation for Canada-based applicants will be determined based on experience and location. Our Benefits and Perks Knotch is a fully remote company. Candidates may work from anywhere in the U.S. or Canada. Some of our other great benefits include: - comprehensive medical, dental and vision insurance eligibility - 401(k) plan - unlimited PTO - 10+ company-paid holidays - a daily company-wide break, and more! Equal Opportunity Employer Knotch is a US based equal opportunity employer. We strive to provide equal opportunities in all of our processes, including our hiring and employee experience. We pride ourselves on our three values: transparency, relentlessness, and inclusiveness. We commit to daily work towards leading with empathy, reducing bias through periodic training, and engaging with and uplifting communities of marginalized groups. We condemn all forms of racism and discrimination on the basis of race, religion, ethnicity, nationality, gender identity, sexual orientation, age, marital status, pregnancy or parenthood status, veteran status, disability status or any other identifier. We encourage all employees, clients, investors, candidates, vendors, and friends of Knotch to deliver honest feedback directly or anonymously so that we may always seek to improve as an organization that is dedicated to diversity, equity, inclusion, and belonging.

About the Role We’re looking for a Sr. Product Marketing Manager to build Knotch’s PMM function, and potentially take on a larger role in Knotch’s marketing org. You will own how Knotch tells its story to the market, from messaging and positioning to launches and sales enablement. You will be the voice of the customer internally and the voice of the product externally. You will translate complex capabilities into compelling narratives that resonate with CMOs and their teams, help enable Sales and Customer Success, and ensure our go-to-market motion is clear, consistent, and effective. You must love talking to customers. This is a highly visible, cross-functional role reporting to the COO. You will collaborate daily with Product, Sales, and Leadership, and manage external partners and agencies that support our marketing execution. Responsibilities - Own product positioning and messaging: articulate the unique value of Knotch’s platform to enterprise CMOs and their teams. - Lead go-to-market strategy for new features, releases, and partnerships, from planning through post-launch impact measurement. - Develop sales enablement materials - presentations, one-pagers, outbound POVs, and competitive intelligence. - Collaborate with Product and Sales to define target personas, market needs, and differentiated stories that win deals. - Build strong relationships with customers to properly understand the voice of the customer. - Partner with external agencies and contractors to develop content, creative, and campaign assets that amplify Knotch’s message. - Support event strategy by crafting narratives, materials, and follow-up content that turn in-person experiences into pipeline opportunities. - Gather and analyze customer and market insights to inform messaging, product strategy, and roadmap priorities. - Work cross-functionally to ensure consistency across all touchpoints — web, sales, events, and PR. How to be Successful - 8-10+ years in B2B SaaS marketing, with significant experience in product marketing or go-to-market strategy at a start-up or growth stage company. - Strong storytelling skills - you can translate technical capabilities into simple, compelling business outcomes. - Proven success supporting product launches and sales enablement in an enterprise environment. - Experience working with agencies or contractors to deliver creative, content, and campaigns. - Understanding of enterprise marketing buyers (especially CMOs, brand, and analytics leaders). - Excellent communication, collaboration, and project management skills. - Comfort operating as a self-starter in a fast-paced, high-accountability environment. Why Join Knotch The expected salary range for US-based applicants is $150,000 - 250,000 USD depending on experience. Compensation for Canada-based applicants will be determined based on experience and location. Our Benefits and Perks Knotch is a fully remote company. Candidates may work from anywhere in the U.S. or Canada. Some of our other great benefits include: - comprehensive medical, dental and vision insurance eligibility - 401(k) plan - unlimited PTO - 10+ company-paid holidays - a daily company-wide break, and more! Equal Opportunity Employer Knotch is a US based equal opportunity employer. We strive to provide equal opportunities in all of our processes, including our hiring and employee experience. We pride ourselves on our three values: transparency, relentlessness, and inclusiveness. We commit to daily work towards leading with empathy, reducing bias through periodic training, and engaging with and uplifting communities of marginalized groups. We condemn all forms of racism and discrimination on the basis of race, religion, ethnicity, nationality, gender identity, sexual orientation, age, marital status, pregnancy or parenthood status, veteran status, disability status or any other identifier. We encourage all employees, clients, investors, candidates, vendors, and friends of Knotch to deliver honest feedback directly or anonymously so that we may always seek to improve as an organization that is dedicated to diversity, equity, inclusion, and belonging.

About the Role Knotch is seeking an experienced, strategic Sr. Account Director to lead and grow relationships across our enterprise customer base. This role is responsible for owning the commercial strategy for each account, driving renewals, expanding product adoption, and ensuring that Knotch delivers against the business outcomes defined in each Account Plan. As a Sr. Account Director, you will act as a trusted advisor to senior marketing and content leaders; deeply understanding their goals, connecting Knotch’s capabilities to their strategic priorities, and guiding the commercial partnership forward. You will partner closely with Customer Success Managers and Strategic Consulting leads (who own delivery and platform execution) to ensure the commercial strategy supports and accelerates the work being delivered across the account. This is a highly cross-functional, relationship-driven role requiring strong commercial instincts, executive communication skills, and a deep understanding of enterprise marketing challenges. Responsibilities - Client Leadership & Strategy - Own senior stakeholder relationships across a portfolio of enterprise accounts (typically 10–20). - Establish yourself as a strategic advisor aligned to the client’s business model, content strategy, and marketing objectives. - Build, maintain, and evolve Account Plans that define business outcomes, strategic priorities, growth pathways, and commercial timelines. - Lead executive-level conversations that articulate results, needs, opportunities, and partnership direction. - Promote Knotch’s platform and solutions to deepen adoption and strengthen strategic alignment across client teams. Commercial Ownership - Own renewals, pricing conversations, and commercial strategy for each account. - Partner closely with Customer Success Managers, Consulting, Knotch Leadership, Finance, and Product to structure agreements that support account objectives, align with roadmap considerations, and drive long-term growth potential. - Ensure commercial structures reinforce and accelerate the work led by Customer Success Managers and Strategic Consulting teams. - Maintain rigorous forecasting around renewals, expansions, risk, and multi-year opportunities. Internal Alignment & Cross-Functional Collaboration - Partner with Customer Success Managers (who own delivery) to ensure commercial strategy reflects real-time client needs and progress. - Work with Strategic Consulting to align commercial components to services, content programs, and ongoing strategic work. - Collaborate with Product leadership when roadmap initiatives influence commercial structuring or customer expectations. - Lead internal alignment around account strategy, executive priorities, renewal posture, and expansion sequencing. - Identify risks, obstacles, or misalignments early and escalate appropriately. Growth & Portfolio Management - Identify and win new business opportunities within existing accounts—new modules, additional domains, expanded teams, or consulting programs. - Actively broaden stakeholder engagement and internal influence within client organizations. - Ensure Knotch’s solutions are positioned for long-term, multi-stakeholder adoption across marketing, content, SEO, and analytics teams. - Maintain a healthy, strategic, multi-quarter pipeline across the portfolio. Qualifications - 8-10+ years of enterprise account management experience. - The ideal candidate will have worked at both a SaaS company as well as a marketing agency. - Demonstrated success selling into Director–SVP level stakeholders and managing complex multi-threaded relationships. - Quota-carrying experience or commercial ownership within enterprise accounts. - Strong business acumen—able to connect marketing strategies, content performance, and digital investments to measurable outcomes. - Proficiency with AI-powered sales, research, and productivity tools to accelerate account planning, insight generation, and stakeholder communication. - Excellent communication skills, comfortable presenting to executives over Zoom and in person. - Highly organized with exceptional follow-through; able to manage multiple accounts, priorities, and workstreams simultaneously. - Strong cross-functional instincts and comfort collaborating with Finance, Product, Customer Success, and Strategic Consulting. - Familiarity with integrated marketing, content strategy, or analytics (a plus, not a requirement). - Willingness to travel as needed for key client meetings. How to be Successful - Account Plans are clear, strategic, and tied to measurable business objectives. - Commercial strategy aligns seamlessly with delivery work led by Customer Success and Strategic Consulting. - Renewal and expansion opportunities are proactively identified, well-forecasted, and closed on time, aligned with your sales forecast. - Clients view Knotch as a long-term strategic partner and trust you as the steward of their investment. - Internal teams are aligned on account direction, priorities, risks, and opportunities—without needing to chase information. Why Join Knotch The expected salary range for US-based applicants is $200,000-$350,000 OTE USD. Final OTE to be based on experience. Compensation for Canada-based applicants will be determined based on experience and location. Our Benefits and Perks Knotch is a fully remote company. Candidates may work from anywhere in the U.S. or Canada. Some of our other great benefits include: - comprehensive medical, dental and vision insurance eligibility - 401(k) plan - unlimited PTO - 10+ company-paid holidays - a daily company-wide break, and more! Equal Opportunity Employer Knotch is a US based equal opportunity employer. We strive to provide equal opportunities in all of our processes, including our hiring and employee experience. We pride ourselves on our three values: transparency, relentlessness, and inclusiveness. We commit to daily work towards leading with empathy, reducing bias through periodic training, and engaging with and uplifting communities of marginalized groups. We condemn all forms of racism and discrimination on the basis of race, religion, ethnicity, nationality, gender identity, sexual orientation, age, marital status, pregnancy or parenthood status, veteran status, disability status or any other identifier. We encourage all employees, clients, investors, candidates, vendors, and friends of Knotch to deliver honest feedback directly or anonymously so that we may always seek to improve as an organization that is dedicated to diversity, equity, inclusion, and belonging.

• Analyze complex data from web analytics, journey analytics, and survey platforms to uncover meaningful patterns and insights. • Translate data into stories that connect technical findings to client business goals in language stakeholders understand. • Develop test-and-learn plans based on insights to help clients optimize their content and marketing strategies. • Collaborate with Customer Success Managers to tailor reports, insights, and recommendations to each client team's objectives and context. • Support client meetings as needed to help Customer Success Managers communicate findings and answer technical questions. • Ensure data quality and rigor by maintaining high standards for data cleanliness, accuracy, and statistical validity. • Challenge assumptions by questioning data anomalies and digging deeper to uncover the "why" behind the numbers. • Visualize insights through compelling dashboards, reports, and presentations that make complex data accessible.