• Будувати процеси з нуля - твоя можливість стати лідером у створенні маркетингової стратегії на новому User Acquisition каналі. • Аналізувати та оптимізувати - приймай рішення про бюджети та виводь кампанії на новий рівень через тестування, оптимізацію та глибокий аналіз метрик (CTR, CPA, ROI). • Експериментувати та тестит нові підходи - впроваджуй інноваційні стратегії для досягнення максимальних результатів. • Взаємодіяти з колегами з Google та іншими партнерами - обмінюйся експертизою зі спеціалістами з усього світу. • Відвідувати регулярні QBR (квартальні планування) з провідними спеціалістами зі сторони партнерів - будуй стратегію та підвищуй свою кваліфікацію.

Paid Media Manager, B2B Demand Gen remote type Hybrid - In office 3 days per week locations New York time type Full time job requisition id R000108171 Job Description As the Paid Media Manager, B2B Demand Gen you will lead and execute complex B2B paid media campaigns to ensure marketing strategies deliver results based on business objectives. Your responsibilities will include leading end-to-end ABM digital campaign execution, advertising operations and reporting. You will be manage all aspects of multi-channel media campaigns, including strategy, ideation, planning, targeting, setup & implementation, measurement, and optimization. The ideal candidate has hands-on depth and breadth of experience using various digital marketing and advertising platforms, including Google Campaign Manager, Meta Ad Manager and LinkedIn Campaign Manager. You will be recognized within the organization as a paid media thought leader and present insights and recommendations to campaign stakeholders and marketing leaders in monthly presentations. Responsibilities (You Will) - Lead the strategy, execution and implementation of Account-Based Marketing paid media campaigns utilizing social media ad platforms (Facebook & LinkedIn), programmatic tools (Addaptive B2B, Demandbase) and ad serving and web analytics tools (Google Campaign Manager, Google Analytics). - Perform hands-on setup of complex, multi-audience campaigns within digital advertising platforms, including creative uploads, company targeting list management and oversight, campaign tracking and tagging, creative testing and optimizations. Oversee all data aggregation within campaign dashboards. - Partner with team on creative development, ensuring proper communication of specs and delivery of final assets. Collaborate with Integrated Marketing team to develop full-funnel media strategies and campaigns. Partner with Marketing Insights US and Offshore teams to ensure data consistency and accuracy and prepare and deliver monthly campaign reports. Guide and mentor digital marketing colleagues from Guardian India team. - Measure campaign success with performance metrics and present insights and recommendations to stakeholders in monthly meetings . Connect campaign to business goals, and create digital marketing analytics reports that tell a compelling story of the campaign and impact and develop optimization strategies. Optimize marketing investments based on data and best practices to maximize ROI. - Leverage modern media strategies and ensure optimal allocation of media investment across channels and campaigns. - Develop annual strategies for ABM campaigns that deliver upon business growth needs and present to senior leaders of Marketing teams. Ensure strategies align with budgets and align with business and marketing KPIs. - Conduct research on market trends, brands, audiences and competitors, techniques to drive engagements and conversions. Be recognized as a paid media expert and thought leader and communicate industry best practices. Qualifications (You Have) - Experience within insurance or other financial service-marketing industries that use multiple sales channels to deliver B2B demand generation. Previous experience in the execution of complex, multi-audience Account Based Marketing advertising campaigns highly desired. - Minimum 5 years of hands-on specialized media buying experience with Facebook Ad Manager, LinkedIn Campaign Manager, Google Campaign Manager, Google Ads, Google Analytics, and data analytics tools. - Proven experience in leading and creating media plans and strategies that deliver upon specific business goals. - Knowledge of digital marketing tools including Accutics, Tableau, Funnel.io, Demandbase, Google Tag Manager. - In-depth knowledge of working with large data sets, understanding of paid media KPI’s and tying marketing metrics to business goals. - Experience with A/B testing to inform advertising creative and website optimizations. - Strong understanding of marketing strategy and how to create and implement a full-funnel advertising campaign. - Experience in managing complex paid digital advertising campaigns and budgets. - Strong attention to detail in managing and optimizing campaigns with numerous audience segments. - Proven track record working with and managing multiple projects and clients and internal teams working on marketing campaigns and creative development. - Experience with aligning paid, owned and earned channel connectivity and reporting on cross-channel metrics and successes. - Strong collaborative partner able to successfully work in a matrix organization. - Strong analytic skills and ability to make sound decisions and communicate impact. - Highly organized, detail-oriented and focused on consistently exceeding expectations. - Bachelor's degree (with a concentration in Marketing, Business Administration or Communications preferred) or equivalent experience required. Location: - This is a hybrid role with 3 days a week in our Hudson Yards NY, or Holmdel NJ office. Salary Range: $103,450.00 - $169,960.00 The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.

• Design and implement AEP and RTCDP architectures for unified customer profiles • Develop and manage campaign workflows and marketing journeys using Adobe Campaign/AJO • Define XDM schemas, identity namespaces, merge policies, and segmentation strategies • Configure data ingestion pipelines and real-time data activation • Implement custom JavaScript logic and workflow automation in Adobe Campaign • Integrate AEP with Adobe Experience Cloud and third-party marketing platforms • Troubleshoot data ingestion, identity resolution, and campaign delivery issues • Support UAT, deployments, and production rollouts • Conduct architecture reviews and ensure best practices across implementations • Mentor team members and collaborate with marketing, product, and engineering teams

Senior Media Specialist San Antonio, TX, USA Employees can work remotely Full-time Shift: 1st Company Description Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more. For more information, visit http://www.vericast.com or follow Vericast on LinkedIn. Job Description The Media Specialist is responsible for the setup, execution, and in-flight optimization of sophisticated campaign matrices across multiple digital channels. This role involves leveraging our automated platform to localize, geo-target, and dynamically optimize cross-channel campaigns. The ideal candidate will have a strategic mindset, strong analytical skills, technical expertise, and a passion for performance-driven marketing. This position requires hands-on experience with ad management platforms (Meta Business Manager, Google Ads, programmatic DSPs) and a data-driven approach to campaign execution, optimization, and automation. Success in this role requires leveraging a holistic view of performance, utilizing insights from website behavior data, offline conversion files, and other sources to go beyond standard media KPIs. You will not only build and manage campaigns but will also be responsible for analyzing results, identifying trends, and issuing the optimization directives required to meet and exceed client KPIs. The specialist will also ensure compliance with data privacy regulations and work closely with cross-functional teams to maximize campaign effectiveness. KEY DUTIES/RESPONSIBILITIES In-Flight Campaign Management & Optimization (30%) - Act as the primary owner of in-flight campaign performance, monitoring pacing, bid efficiency, and KPI attainment on a daily basis. - Track key campaign metrics such as CTR, conversion rates, and ROI across different geo-segments. - Analyze real-time performance data to identify high-performing locations, creatives, and audience segments to maximize ROI. - Execute tactical, in-platform optimizations, including reallocating budget and adjusting bidding strategies (manual, AI-driven, or automated bidding), swapping creative, and audience refinement to improve campaign efficiency. - Implement cost-per-acquisition (CPA) modeling to enhance budget forecasting and cost control. Campaign Configuration & Technical Execution (20%) - Lead the hands-on-keyboard setup and launch of campaigns across multiple digital channels (Meta, Google Ads, Display, Programmatic, Video, and CTV). - Configure all technical aspects of the campaign, including audience mapping, creative rotations, dynamic content rules, and tracking tags. - Leverage dynamic assets (e.g., carousels, videos, banners) and brand-specific local entities (branches and local lender profiles) to ensure ads are localized, relevant and effective. - Test and validate that each local entity is assigned the correct creative and messaging. A/B Testing & Continuous Improvement (15%) - Establish rigorous test-and-learn frameworks to iteratively improve campaign performance. - Conduct A/B and multivariate testing (MVT) on creative elements, offers, and messaging. - Scale successful variations across larger audience segments and apply learnings across other client accounts and campaigns. Data Integration & Targeting Setup (10%) - Manage 1st and 3rd party data integrations to enable accurate audience targeting. - Ensure compliance with GDPR, CCPA, and other data privacy regulations while integrating external data sources. - Implement custom audience segmentation and other audience modeling to refine targeting strategies. - Leverage the granular segmentation capabilities of the system to automate and localize campaign content for specific locations. Campaign Execution & Deployment (10%) - Use the automated platform to launch campaigns across multiple digital channels (Meta, Google Ads, Display, Programmatic, Video, and CTV). - Monitor ad rendering and delivery in different locations to ensure consistency and accuracy. Cross-Functional Collaboration (5%) - Serve as the subject matter expert on digital media buying, consulting with internal teams on advanced tactics and channel-specific best practices. - Work with creative teams to ensure that assets are properly formatted and integrated. - Align with agencies and brand stakeholders to ensure campaigns meet marketing objectives. Industry & Platform Trend Analysis (5%) - Stay updated on emerging trends in geo-targeting, dynamic ads, and campaign automation. - Implement new platform features from Meta, Google Ads, or other ad management tools. - Stay updated on emerging trends in ad tech and campaign automation, implementing new tactics and strategies to keep our clients ahead of the curve. Reporting & Stakeholder Communication (5%) - Track and analyze key campaign metrics, weaving performance data into a clear narrative that demonstrates value and provides actionable insights. - Communicate campaign performance, key learnings, and strategic recommendations to internal stakeholders, including the Client Strategist and Account Manager. - Collaborate with the analytics team to ensure reporting is accurate and aligned with the client's strategic "Success Plan". Qualifications EDUCATION - Bachelor’s Degree (Preferred) in Marketing, Advertising, Digital Media, Data Analytics, Business Administration, Communications, Computer Science (with a focus on digital marketing and automation) - Associate Degree or Equivalent Experience in digital marketing or campaign management may be acceptable if supplemented by relevant certifications. CERTIFICATIONS & LICENSURES While not required, the following certifications can strengthen a candidate’s qualifications: - Digital Advertising & Campaign Management Certifications - Meta (Facebook) Blueprint Certifications (for expertise in Meta Business Manager) - Meta Certified Media Buying Professional - Meta Certified Digital Marketing Associate - Google Ads Certifications (for expertise in Google Ads Manager) - Google Ads Search Certification - Google Ads Display Certification - Google Marketing Platform Certification - Marketing Automation & Geo-Targeting Certifications - Certified Digital Marketing Professional (CDMP) - Digital Marketing Institute (DMI) - Adobe Advertising Cloud Certification (for expertise in ad automation tools) EXPERIENCE - 3-5 years of experience in paid search, digital marketing, paid media, or advertising campaign management - Proven, hands-on-keyboard experience managing paid search campaigns within Google Ads and at least one programmatic DSP (e.g., The Trade Desk, DV360) - Digital marketing and paid search experience for or with a financial institution (bank or credit union) - Demonstrable experience moving beyond execution to analyze campaign performance, generate strategic insights, and directly manage optimizations to meet KPIs - Experience with tools/platforms related to localized and geo-targeted campaign execution is a benefit - Background in digital marketing or advertising, with a focus on automated systems - Print and TV advertising experience is an added benefit KNOWLEDGE/SKILLS/ABILITIES - Technical Expertise: Proficiency in using other campaign and trafficking tools and platforms. Understanding of dynamic ad generation and automation processes. Experience working with data-driven systems. - Analytical Skills: Ability to analyze campaign performance metrics and implement optimization strategies. Strong problem-solving and critical thinking skills to address campaign inefficiencies. - Detail Oriented: Ability to manage intricate details of a campaign ensuring accuracy and consistency across all segments. - Soft Skills: Strong organizational and time-management skills to oversee multiple campaigns simultaneously. Effective communication skills with the ability to articulate technical insights and strategic recommendations to both technical and non-technical stakeholders. Ability to translate technical insights into actionable business recommendations. A proactive and results-oriented mindset with a strong sense of ownership for campaign performance and client success. Additional Information Base Salary: $110,000 - $130,000 The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities. Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K with company match and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers! At Vericast, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at talentacquisition@vericast.com. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.