• Ensure platforms like Shopify, Klaviyo, analytics tools, GTM, product feeds and consent tools work reliably every day • Troubleshoot issues quickly and prevent repeat problems • Work with third-party technology partners when required • Support both day-to-day ecommerce operations and new project rollouts • Own tagging, tracking and attribution so reporting can be trusted • Maintain high-quality customer and product data across all channels - Oversee experimentation and testing tools • Improve personalisation, targeting and performance measurement • Set clear rules and structure for tools such as GTM, cookies and consent management • Ensure privacy, security and compliance standards are met Protect customer data and maintain best-practice governance • Keep documentation clear, current and accessible • Ensure the website’s technical foundations support a fast, reliable and campaign-ready customer experience • Support content updates tied to product launches and marketing activity • Enable content updates required for product launches and marketing activity, in partnership with relevant teams if required • Assess and improve how technology impacts the end-to-end customer journey

• Du steuerst die operativen E-Commerce- und Marketing-Aktivitäten unserer neuen Longevity-Marke und sorgst für Struktur im Tagesgeschäft. • Du koordinierst externe Agenturen und Dienstleister (Performance, Shop, Content etc.) und stellst sicher, dass Ergebnisse, Qualität und Timings stimmen. • Du übersetzt Marken- und Kampagnenideen in konkrete, umsetzbare Maßnahmen und sorgst dafür, dass sie zuverlässig live gehen. • Du planst und begleitest Kampagnen, Launches und Promotions – von der Vorbereitung bis zur Auswertung. • Du hältst alle Fäden zusammen und sorgst dafür, dass Marketing und E-Commerce reibungslos ineinandergreifen. • Du steuerst Budgets, Prioritäten und Timelines im Marketing-Alltag. • Du behältst relevante Performance- und E-Commerce-KPIs im Blick und schaffst Transparenz im Reporting. • Du bringst eigene Ideen für Marketingmaßnahmen und Kooperationen ein – auch im Offline-Bereich. • Du arbeitest eng mit der Head of Brand sowie internen und externen Partnern zusammen. • Du nutzt bestehende Strukturen und entwickelst sie pragmatisch weiter.

• Identify and research high-value target accounts - omnichannel brands replatforming onto Shopify, scaling into new channels, or drowning in post-checkout complexity across multiple 3PLs, marketplaces, and trading partners • Develop creative, multi-channel outbound strategies. Cold calls, targeted emails, LinkedIn, events, industry communities - whatever works. You’ll figure it out because that’s what you do • Map accounts and find the right buyers - VP of Operations, VP of Ecommerce, VP of Supply Chain, CTO, CFO - and get meetings that nobody else can get • Own the deal from first touch to closed-won • Partner with Sales Engineering to run discovery and demos that show prospects how Pipe17 replaces their entire iPaaS + OMS stack with one platform • Work complex buying committees across Operations, IT, and Finance - and build business cases that make the ROI obvious (our customers are seeing 85% operational cost reduction and 99% fewer fulfillment errors) • Sell the vision of Order Operations as a category - not just a product swap, but a fundamentally different approach to running post-checkout commerce • Bring ideas to the table. If a vertical is underserved, tell us - then go after it. If a new outreach angle is working, share the playbook. If an event or community is full of our ICP, show up • Identify patterns in the market - replatforming waves, Shopify migrations, brands outgrowing their middleware - and turn those patterns into pipeline • Work with Marketing and Partnerships to amplify what’s working in the field, and provide real-time market intelligence back to Product and Leadership

• Lead visual direction across all channels (website, ads, email, packaging, product pages). • Own the full website experience — design, clarity, and flow. • Ensure all creative sits directly inside our moat — no generic design. • Develop templates, systems, and frameworks for speed and consistency. • Balance brand integrity with conversion outcomes