• Lead visual direction across all channels (website, ads, email, packaging, product pages). • Own the full website experience — design, clarity, and flow. • Ensure all creative sits directly inside our moat — no generic design. • Develop templates, systems, and frameworks for speed and consistency. • Balance brand integrity with conversion outcomes

• Full responsibility for the digital growth of CAPULET Jewelry • This role combines shop optimization, performance marketing and conversion rate improvement • Goal: scale the Shopify store using data-driven approaches and increase revenue measurably • Planning, execution and scaling of Meta and Google Ads campaigns • Retargeting, lookalike audiences, Dynamic Product Ads • Tracking, UTM parameters, Conversion API, pixel events • Budget management & ROAS optimization • GA4, Google Tag Manager, Klaviyo, Shopify Analytics • Dashboard creation and data interpretation • Klaviyo flows (Abandoned Cart, Browse, Post-Purchase) • Segmentation, automation, lifecycle marketing

• Monitor daily performance across our products on Amazon (sales, advertising spend, profitability, click-through rate, conversion rate, and search visibility) and flag unusual changes with clear hypotheses • Execute advertising optimizations using defined guidelines (campaign organization, bid and budget adjustments, search term reviews, negative keywords, and discovering new keyword opportunities) • Support pricing and promotion execution (coupons/deals tests, simple profitability tracking, promotion return tracking) • Run listing experiments and conversion improvements (keyword research support, product page updates like title and bullet points, setting up and tracking A/B tests) • Coordinate with a designer to create and launch new visuals for product pages and ads (write briefs, request assets, upload, and launch tests - including Sponsored Brand ads) • Maintain a weekly 1-page report: what we changed, what moved in results, why we think it happened, and what we will do next • Build repeatable systems as you learn: checklists, templates, dashboards, and documentation

• Serve as the primary point of contact for Medicare stakeholders across business, product, technology, operations, and member experience teams • Partner across-functionally to develop a best in class and consistent digital experience. • Build trusted, collaborative relationships to align priorities, expectations, and timelines. • Define the unique needs and digital impacts for the Senior population. • Understand the Senior population digital trends leveraging competitive intel, usage trends and market data. • Navigate an environment that is ambiguous and at times, uncertain while learning on the fly will set you up for success. • Evaluate current product state to identify opportunities through product analysis, digital data and stakeholder conversations. • Translate member pain points, data insights, and business goals into clear strategic recommendations and design decisions • Leverage basic technical knowledge (e.g., digital platforms, data flows, integrations, agile delivery) to inform decisions and remove friction • Proven record of constructing and executing complex analyses to meet business needs. • Coordinate and lead Medicare specific demos for key stakeholders. • Ensure monthly results and roadmap are in a constant state of readiness to share with BU partners, Enterprise leaders, marketing teams and other key stakeholders. • Review and align the rolling 4 quarter roadmaps with product leaders, in preparation for monthly product review meetings. • Lead a cross-functional team to create and execute on product plans, coordination of market and product research, and management of relationships with strategic partners and key internal stakeholders. • Establish and oversee the plans, monitoring and organizational approach between business units that result in consistently great products. • Hold teams accountable to building the product, on-schedule and communicating status/risks appropriately.