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We are a fast growing, triple-digit growth, Social Gaming operator on the path to being #1. HQ in Gibraltar
Senior Promotions Manager
Location
Gibraltar
Posted
86 days ago
Salary
0
Seniority
Senior
Job Description
Senior Promotions Manager
Yellow Social Interactive
• Own the promotional roadmap and calendar of all YSI brands by developing, orchestrating the execution of the weekly and monthly promotional plan. • Determine and allocate monthly onsite promotional budget in an optimal way. • OKR setting and KPI monitoring for your team. • Lead brainstorming and facilitate the ideation of exciting and engaging customer centric ATL, TTL and headline omnichannel campaigns. • Share roadmap with key stakeholders, ensuring feedback is gathered and the appropriate teams are consulted. • Work closely with the Commercial Lead for the planning, monitoring and optimising the promotional pricing and reward strategy - while balancing reward costs. • Manage the wider team, encouraging a collaborative and empowering working environment, that enables career development. • Ownership of the brand style guide and ensuring all content is on brand and within company guidelines. • Continuously analysing the performance of promotional activity and reporting back to the business on learning. • Work closely with the CRM, Product and VIP teams to support regular and ad-hoc promotional activity in those departments. • Work with CRM team to define customer segmentation to ensure the customer is receiving the right offer, at the right time, through the right channel. • Responsible for developing ideas for new promotional mechanics and onboarding any third-party tools to support the business growth. • Accountable for ensuring our social media promotional activity is delivered relevant and timely by the social media manager.
Job Requirements
- Strong creative skills with a flair for fun, engaging written and visual communication to support the vision and style of multiple brands.
- Native English level (understanding of North American market a plus)
- A proven background in marketing
- Gaming industry experience an advantage but not essential (focus on Casino and/or Bingo preferred)
- Highly organised and proactive with strong attention to detail a must
- Able to work independently under tight deadlines
- Data driven and commercially savvy
- A strong sense of prioritisation and an enthusiastic, “can do” attitude
Benefits
- Competitive salary
- Performance Bonus
- Private Health Insurance
- Opportunities for career growth and development.
- Collaborative and dynamic work environment.
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