• Own product positioning and messaging: articulate the unique value of Knotch’s platform to enterprise CMOs and their teams. • Lead go-to-market strategy for new features, releases, and partnerships, from planning through post-launch impact measurement. • Develop sales enablement materials - presentations, one-pagers, outbound POVs, and competitive intelligence. • Collaborate with Product and Sales to define target personas, market needs, and differentiated stories that win deals. • Build strong relationships with customers to properly understand the voice of the customer. • Partner with external agencies and contractors to develop content, creative, and campaign assets that amplify Knotch’s message. • Support event strategy by crafting narratives, materials, and follow-up content that turn in-person experiences into pipeline opportunities. • Gather and analyze customer and market insights to inform messaging, product strategy, and roadmap priorities. • Work cross-functionally to ensure consistency across all touchpoints — web, sales, events, and PR.

• Lead product marketing function and fuel go-to-market success • Translate product strategy into market impact by packaging positioning, messaging, ICPs, and competitive insight • Design & lead GTM strategy; • Drive revenue impact; • Own market narrative & intelligence; • Enable the field & accelerate adoption; • Influence market perception; • Build & scale a high-performing team; • Own competitive strategy & advantage

• Lead Sales Enablement and Training efforts for UltraViolet Cyber services • Assist in defining and executing inbound and outbound marketing activities • Work cross-functionally to deliver internal and external tools for product/services launches • Deliver digital marketing content such as website copy, social media, and blogs • Develop strategies and content to grow sales pipeline and accelerate funnel activities

• Develop clear, differentiated positioning and messaging for enterprise e-commerce products across the Instacart Marketplace, Storefront, Storefront Pro, and Fulfillment Services. • Lead insight-led go-to-market strategy and execution for product enhancements and priority feature suites, driving adoption through sales enablement, content, and coordinated campaigns. • Build scalable sales tools, master narratives, and educational resources that equip commercial teams and help retailers understand product value and best practices. • Support retailer growth programs by developing best practice materials, success stories, nurture content, and demand pathways across the full suite of e-commerce offerings. • Partner with Product, S&P, and Research to synthesize customer, market, and competitive insights that inform GTM planning and strengthen product differentiation.