• Own a portfolio of clients and be fully responsible for their revenue performance and retention • Reduce portfolio churn • Protect and grow Portfolio MRR • Identify expansion opportunities • Ensure clients achieve measurable ROI from GigRadar • Strategic growth reviews with clients based on data and performance metrics • Collaboration with Product, Scanner, and Optimization teams to improve results

• Own core growth metrics across the funnel (sign-ups, activation, first trade, retention, reactivation, LTV, churn). • Design, prioritize, and run A/B tests and experiments across onboarding, discovery, trading flows, notifications, and pricing/fee surfaces. • Own our product analytics stack (PostHog) for growth: events, properties, funnels, cohorts, and dashboards that track user behavior and lifecycle KPIs. • Own ad campaigns and journeys (email, push, in-app, inbox) that drive activation and retention. • Deliver weekly growth reports for leadership and the broader company, highlighting performance, learnings, and next bets. • Segment our users into cohorts and personas, and combine quantitative analysis with user interviews to develop a deep understanding of different trader types. • Collaborate with Mobile and Platform Engineering on growth-focused features (referrals, incentives, streaks, nudges, social features, win-back experiences). • Establish growth processes and rituals: experiment templates, guardrails, success metrics, documentation, and cross-functional alignment. • Ensure every new feature has clear instrumentation, baselines, and success metrics before launch.

• Design, execute, and optimize multi-channel demand generation campaigns (content, SEO, paid, email, partnerships, community) to grow qualified top-of-funnel leads • Own day-to-day campaign operations: building audiences, launching and iterating on ads and emails, running experiments, and continually improving performance • Partner closely with Sales to define what “qualified” means, align on handoff processes, and ensure campaigns translate into real opportunities and pipeline • Collaborate with Product, Developer Relations, and external creators or agencies to craft messaging and content that resonate with developers and technical buyers • Analyze funnel metrics, campaign results, and product signals, using insights to prioritize experiments, refine targeting, and report clear learnings to the team

• Develop and execute a comprehensive marketing strategy aligned with the firm’s investment and portfolio growth goals • Identify and implement scalable lead generation strategies for property acquisition, investors, and tenants • Create and manage marketing funnels that support property occupancy and new investment opportunities • Analyze market trends and competitive positioning to identify new growth opportunities • Oversee multi-channel digital marketing initiatives including: Paid media (Google Ads, Meta, LinkedIn), SEO and organic growth, Email marketing and automation, Website optimization and conversion rate improvements, Content marketing and thought leadership • Monitor and optimize key performance metrics including lead quality, CPL, CAC, and ROI • Implement data-driven testing frameworks to continuously improve marketing performance • Integrate AI-powered tools and automation platforms into marketing workflows to increase efficiency and output • Improve reporting systems and dashboards to provide leadership with clear insights into marketing performance and pipeline impact • Develop marketing strategies that maximize property visibility, leasing velocity, and occupancy rates • Ensure property listings, marketing materials, and digital assets meet high-quality brand standards • Build and maintain marketing dashboards and analytics frameworks • Track marketing attribution, campaign performance, and revenue contribution • Collaborate with internal teams and external partners including: Designers, Content creators, Digital marketing specialists, Agencies • Take full ownership of marketing performance and continuously identify opportunities to improve systems, campaigns, and processes