• Execute and optimise B2B growth programs to drive qualified pipeline, customer acquisition, expansion and cross-sell opportunities. • Support demand generation across account-based and segment-based campaigns, outbound-assisted growth motions, and product-led and content-led acquisition paths. • Partner with Sales to align targeting, messaging, and activation strategy. • Support customer marketing initiatives that drive product adoption, upsell and expansion, retention and advocacy. • Activate existing customers through campaigns and programs; support customer storytelling, case studies, and advocacy initiatives. • Help translate customer insights into scalable growth programs. • Support GTM execution for new B2B offerings and launches, including campaign setup and optimisation, channel execution and experimentation, performance tracking and iteration. • Collaborate with Product Marketing and Brand to ensure GTM messaging is effectively deployed across growth channels. • Track and report on growth performance across B2B initiatives: pipeline contribution, conversion and velocity, program effectiveness. Ensure programs are measurable and tied to clear business outcomes; share insights and recommendations across Growth, Sales, and Marketing leadership.

• Manage and optimise paid campaigns across Meta, Google, and other channels. • Lead lifecycle channels: email, push, and in-app, and continuously optimise for activation and engagement through A/B testing. • Be an active part of growth initiatives, from planning to launch to iteration of activations, working cross-functionally. • Collaborate with the creative team to develop ads and visuals across multiple lifecycle touchpoints. • Build and maintain dashboards to monitor performance and insights.

• Own a portfolio of clients and be responsible for their revenue performance and retention • Reduce portfolio churn and grow Portfolio MRR • Identify expansion opportunities and ensure clients achieve measurable ROI • Conduct strategic growth reviews with clients based on data and performance metrics • Collaborate with Product, Scanner, and Optimization teams to improve results

• Own a portfolio of clients and be fully responsible for their revenue performance and retention • Reduce portfolio churn • Protect and grow Portfolio MRR • Identify expansion opportunities • Ensure clients achieve measurable ROI from GigRadar • Strategic growth reviews with clients based on data and performance metrics • Collaboration with Product, Scanner, and Optimization teams to improve results