• Develop and implement a TikTok growth strategy aligned with brand objectives, focusing on increasing followers, engagement, and overall brand visibility. • Analyse competitor TikTok accounts and provide insights to craft a distinctive, impactful content approach. • Identify trending topics, formats, and sounds to capitalise on viral opportunities within the Web3 space. • Conceptualise, script, and produce creative TikTok videos, Instagram Reels, and YouTube Shorts, including educational, promotional, and viral content. • Collaborate with internal teams to ensure consistent brand messaging across all content. • Work with hosts or influencers when appropriate to deliver engaging, personality-driven videos. • Repurpose TikTok content for other platforms such as Instagram Reels and YouTube Shorts to maximise reach and engagement. • Monitor comments, engage actively with the community, and foster a strong, authentic connection with the audience. • Collaborate closely with the social media team to cross-promote TikTok content across other platforms, ensuring cohesive and consistent brand messaging. • Track and analyse TikTok performance metrics, delivering regular reports and actionable recommendations to optimise content and strategy. • Experiment with various content formats and posting schedules to identify those that generate the highest engagement. • Stay up to date with TikTok algorithm updates and platform best practices to continuously refine and enhance overall performance.

• Provide strategic oversight of global payroll operations, benefits, and total rewards to ensure consistency, compliance, and operational excellence. • Collaborate with People Operations, Finance, and external vendors to oversee payroll processes, benefits administration, and internal controls. • Support broader Total Rewards initiatives such as compensation cycles, reporting, and systems optimization. • Help build and scale a cohesive global Total Rewards strategy. • Support compensation cycles, including merit, bonus, and benchmarking processes. • Own Total Rewards reporting and insights, including analysis of trends, costs, and program effectiveness. • Drive process improvements and automation across payroll, benefits, and Total Rewards systems.

• Develop and drive the promotional strategy for our online casino, tailoring offers for different regions and player segments. • Design, launch, and analyze promotions for both high-value players and the mass market, ensuring alignment with business objectives. • Manage and optimize the bonus budget in line with marketing and retention strategies. • Collaborate with Country Leads and the Lobby Owner to promote top-performing games. • Stay ahead of trends in slots, live casino, and emerging player behaviors. • Develop and execute CRM strategies, including segmentation, personalized promotions, and retention initiatives. • Create and manage customer communication channels (email, SMS, push notifications, Telegram, etc.) to optimize engagement and conversion. • Implement automation and AI-driven tactics to streamline CRM processes. • Analyze player data, promotional performance, and CRM metrics to refine strategies. • Define and track KPIs such as FTD growth, retention rates, churn reduction, and bonus efficiency. • Continuously improve segmentation models for better targeting and response rates.

• Own the full Sportsbook experience from strategy to execution. • Drive margin growth through smart risk and performance optimization. • Deliver a product players love and trust. • Monitor sportsbook performance including GGR, margins and player activity. • Optimize sportsbook offering, campaigns and promotions. • Coordinate with sportsbook providers and external partners. • Analyze player behavior and betting patterns. • Improve UX in collaboration with Product team. • Support market launches with sportsbook strategy. • Ensure compliance with local regulations.