• Focus on account management, content marketing strategy, revenue retention, and project management • Consult, strategise and manage execution of custom content strategies • Consult, develop and maintain multi-faceted content marketing strategies • Measure success through retention of clients and growth in account base • Work with content creation teams to deliver strategies that meet ROI objectives

• Develop and execute content that supports integrated marketing campaigns, with a focus on engaging healthcare provider audiences and driving demand • Translate campaign strategies into cohesive content plans aligned to buyer personas and stages of the buyer journey • Create a wide range of content, including thought leadership, blog posts, articles, case studies, sales enablement materials, email, web copy and more • Partner closely with segment marketing, product and sales teams to ensure content aligns with business priorities and supports pipeline growth • Collaborate with the broader Content Marketing Center of Excellence to scale content production and maintain consistency across the enterprise • Contribute to the development and evolution of buyer personas, messaging frameworks and journey-based content strategies • Stay closely attuned to healthcare, digital health and marketing industry trends to identify timely opportunities for relevant, POV-driven content • Rapidly develop content that responds to market moments, industry shifts and emerging conversations—positioning PatientPoint as a credible, differentiated voice • Leverage AI tools to enhance content creation efficiency, ideation, optimization and scalability while maintaining high quality standards • Think creatively about how content is packaged and delivered—bringing forward new formats, storytelling approaches and ways to visualize information • Partner with design and digital teams to bring content to life across formats and channels • Support content atomization efforts by repurposing larger assets into derivative content across channels • Ensure content is optimized for performance, incorporating SEO and digital best practices where appropriate • Track and analyze content performance, using insights to refine content strategies and improve engagement and conversion

• Support with production and ideation of Travel Rule and Crypto Monitoring content. • Own content for the Sumsub Academy, driving results for lead generation, course completion, and reputation. • Identify new opportunities to create or repurpose content that drives value. • Transform complex topics into valuable, easily digestible content. • Collaborate with various teams to streamline processes and ensure timely execution of projects. • Uphold a consistent brand voice and narrative across all content.

• Collaborate closely with the Growth Marketing Manager for NA, supporting and proposing content initiatives that contribute to regional growth strategies. • Create and manage the North American content calendar across key fronts such as social media, blog posts, lead magnets, email marketing, ad copy, landing pages, and other marketing assets. • Produce high-quality, performance-driven content across these fronts, ensuring clarity, consistency, and alignment with Humand’s tone and messaging — while adapting content to the context and nuances of the region. • Support regional campaigns, events, and HuTalks by providing the content assets required for each initiative. • Collaborate closely with Global Content, Design/Multimedia, Paid Media, and Product Marketing to ensure smooth execution and coherent messaging across all assets. • Develop clear and actionable briefs to support the creation of visual assets and campaign materials. • Conduct ongoing research and benchmarking to identify relevant topics, trends, and insights that strengthen content proposals for NA.