Director, Analytics
Location
Illinois
Posted
85 days ago
Salary
$145K - $175K / year
Seniority
Lead
Job Description
Director, Analytics
Inizio Evoke
• Define and lead analytics strategy across accounts, ensuring understanding of client goals and commercial priorities • Serve as senior analytics lead and trusted advisor to clients, influencing investment decisions through data-driven insight • Translate business objectives into structured measurement frameworks with clear KPIs across paid, owned, and earned channels • Lead analytics strategy in new business pitches and RFPs • Present performance insights to senior client partners, authority, and strategic perspective in clear, commercially applicable narratives • Craft compelling storylines that connect analytics outcomes to revenue growth, market share impact, and competitive advantage • Develop and oversee advanced measurement frameworks across integrated campaigns, including digital, CRM, media, and offline programs • Establish standardized methodologies, baseline metrics, and taxonomies. Implement marketing mix modeling (MMM), multi-touch attribution (MTA), incrementality testing, uplift modeling, and geo-based experimentation. • Ensure rigorous QA processes, documentation standards, and governance protocols across analytics implementations. • Guide integration of media platforms, CRM systems, CDPs, ad servers, and third-party healthcare datasets into unified analytics environments. • Familiarity with Use SQL and Python and/or R to interrogate complex datasets and validate modeling approaches. • Advance AI and machine learning capabilities within the analytics practice in partnership with Digital and Technology leadership. • Lead, mentor, and scale a high-performing team of analysts and managers, encouraging both technical carefulness and consultative thinking. • Establish best practices, and scalable frameworks to improve the analytics discipline across the organization. • Promote a culture of curiosity, accountability, and progress. • Monitor latest analytics tools, modeling techniques, AI applications, and marketing technologies.
Job Requirements
- 6+ years of experience in marketing analytics, marketing science, or performance measurement
- Demonstrated experience leading and developing analytics teams (5+ direct/indirect reports preferred)
- Deep commercial experience in pharmaceutical, biotech, or medical device marketing
- Understanding of patient and healthcare provider behavior and healthcare data ecosystems
- Experience working with healthcare and clinical data providers (e.g.,Crossix, Komodo, IQVIA, or comparable)
- Proficiency in SQL and working knowledge of Python and/or R for statistical analysis and modeling
- Proficiency with digital analytics platforms (e.g., GA4, Adobe Analytics) and tagging frameworks (e.g., GTM, server-side tracking)
- Willingness to travel as needed.
Benefits
- Flexible benefits
- Personal support
- Tailored learning and development opportunities
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