• Be the strategic lead for the Gaming vertical, working closely with Product Strategy, Sales, and Marketing to define our "right to win" in the iGaming and sports betting space. • Tailor the Product Marketing function to project needs: depending on the product team’s structure, you’ll decide when and how to get involved. • Conduct deep-dive research into the U.S. gaming ecosystem, tracking regulatory shifts, player payment preferences, and competitor moves to identify gaps and opportunities. • Translate gaming market insights into actionable feedback for Product Management to influence the roadmap for our gaming-specific APIs and checkout flows. • Create compelling, industry-specific value propositions that highlight Trustly’s advantages in areas like instant payouts, higher deposit limits, and seamless KYC integration. • Lead the end-to-end GTM planning for new gaming-centric features or regional expansions, ensuring alignment across technical and commercial teams. • Develop high-impact sales enablement tools—including gaming-specific pitch decks, operator battle cards, case studies, and ROI calculators—to help our commercial teams win.

• The Enablement Lead will be responsible for the end-to-end design, build, implementation, and tracking of comprehensive enablement curricula tailored for our entire GTM organization: • Curriculum Development: Design, develop, and deploy cohesive learning paths (e2e curricula) for all GTM roles, including Technical Development Representatives (TDR)/Account Executives (AE), Sales Architects (SA), Customer Success Managers (CSM), Technical Account Managers (TAM), and Channel Account Managers (CAM). • Content Focus: Develop enablement content covering core areas such as new hire onboarding, product troubleshooting best practices, new product release readiness, competitive intelligence, product positioning, and foundational cybersecurity knowledge. • Technical Acumen: Develop and deliver trainings on new tools to ensure broad adoption and process optimization; partner with Sales Ops to ensure changes in the Revenue stack are appropriately communicated to all relevant users and stakeholders. • Strategic Evaluation: Proactively evaluate the effectiveness of past enablement strategies and attempts. Define and implement appropriate 'next' attempts, ensuring we continuously iterate and refine our approach to avoid repeating ineffective historical practices. • Program Tracking: Establish clear definitions of success, focusing on metrics such as content utility, program adoption, tool utilization, and direct impact on performance outcomes (e.g., pipeline generation, deal velocity, quota attainment, customer satisfaction).

• Own product positioning and messaging: articulate the unique value of Knotch’s platform to enterprise CMOs and their teams. • Lead go-to-market strategy for new features, releases, and partnerships, from planning through post-launch impact measurement. • Develop sales enablement materials - presentations, one-pagers, outbound POVs, and competitive intelligence. • Collaborate with Product and Sales to define target personas, market needs, and differentiated stories that win deals. • Build strong relationships with customers to properly understand the voice of the customer. • Partner with external agencies and contractors to develop content, creative, and campaign assets that amplify Knotch’s message. • Support event strategy by crafting narratives, materials, and follow-up content that turn in-person experiences into pipeline opportunities. • Gather and analyze customer and market insights to inform messaging, product strategy, and roadmap priorities. • Work cross-functionally to ensure consistency across all touchpoints — web, sales, events, and PR.

• Lead product marketing function and fuel go-to-market success • Translate product strategy into market impact by packaging positioning, messaging, ICPs, and competitive insight • Design & lead GTM strategy; • Drive revenue impact; • Own market narrative & intelligence; • Enable the field & accelerate adoption; • Influence market perception; • Build & scale a high-performing team; • Own competitive strategy & advantage