• The Regional Director of Sales is responsible for all aspects of MARS Sales in the region and is the primary point of communication with key accounts and prospects regarding the MARS product portfolio. • Providing weekly sales pipeline updates and monthly sales forecasting reports to the VPS and other as necessary and appropriate. • Responsible for overseeing the administration and management of the sales pipeline, including various sales KPI’s, prospect tracking, key account management, and sales trip reports. • Developing relationships with new customers and establishing new business opportunities. • Consistently meeting or exceeding agreed-upon quarterly and annual revenue objectives as MARS will evaluate the Regional Director of Sales performance against the KPI’s. • Ensuring the highest level of support to the customer base by maintaining a personal presence with key accounts while continuously prospecting, penetrating, and developing new prospects. • Lead sales presentations to key accounts, managing prospects through the MARS sale cycle, and closing new business deals. • Assisting marketing and product management with product positioning and product strategy.

• Colaborar estrechamente con equipos de Servicios Profesionales y Educación para centralizar actividades de gestión de recursos • Obtener recursos para todos los compromisos de Servicios Profesionales y Educación según habilidades y disponibilidad del calendario • Apoyar el ciclo de vida de la actividad de servicios desde la reserva hasta la programación, entrega y reconocimiento de ingresos • Gestionar y resolver conflictos de reservas de recursos • Participar en reuniones semanales de recursos con gerentes de cuentas de servicios / entrega • Comunicar con clientes y partes interesadas internas para coordinar la programación de compromisos de servicios profesionales y educación • Monitorear actividades diarias del proyecto y recursos, identificando casos potenciales de subutilización y trabajar con los líderes de equipo para abordar y resolver esos problemas • Gestionar la provisión de cursos de formación virtual

• Drive user acquisition by conducting full lifecycle sales activities including prospecting, qualifying, presenting, and closing new business. • Partner closely with SprintRay’s channel sales teams to increase unit sales and enhance end-user conversion. • Lead virtual and in-person presentations to prospective users, dental groups, and KOLs. • Attend local and regional trade shows, study clubs, and customer meetings to expand market presence. • Execute strategic territory plans aligned with quarterly and annual sales goals. • Develop and implement regional sales and marketing strategies in collaboration with internal stakeholders. • Monitor regional market dynamics and competitor activity, reporting insights to sales leadership. • Maintain accurate CRM records (Salesforce) and manage administrative tasks such as expenses and meeting logs. • Foster long-term relationships with customers and channel partners, ensuring high levels of satisfaction and product adoption. • Demonstrate advanced aptitude and comfort level in selling digital technology solutions to dental professionals

• Manage and grow assigned customer accounts, building long-term partnerships. • Develop new sales opportunities and identify solutions aligned with customer needs, including bespoke products. • Negotiate contracts, pricing, and commercial agreements to maximise profitability. • Collaborate with internal teams (Sales, Quality, R&D, Supply Chain, Finance) to deliver a seamless customer experience. • Provide accurate sales forecasts, budgets, and pipeline updates. • Ensure compliance with company policies, Health & Safety, ISO standards, and CRM processes.