• Actively manage a personal sales territory to demonstrate sales process excellence, contribute directly to revenue targets, and stay connected to market dynamics. • Deep understanding of the developer workflow, Git, and the engineering tools landscape. • Proven ability to sell Software Engineering Intelligence (SEI) products by translating complex data into actionable insights for technical leaders. • Take ownership of the existing Content-Led Sales Assist motion, tuning the engine to ensure seamless handoffs, effective lead qualification, and optimal conversion rates. • Provide expert sales leadership over HubSpot, enforcing best practices for lead management, pipeline reporting, process automation, and forecasting accuracy. • Establish and enforce stringent SLAs for lead response and follow-up, ensuring no opportunity is missed within our high-intent user base. • Recruit, onboard, and develop high-performing Account Executives (AEs) and Sales Development Representatives (SDRs), fostering a high-accountability, results-driven culture. • Partner with the CCO and CMO to refine the GTM strategy for Mid-Market and Enterprise accounts, identifying opportunities to improve the Sales Assist workflow based on real-world feedback. • Accurately forecast revenue targets and build robust pipelines to exceed those goals.

• Reporting to the Provincial Sales Director, the Sales Director represents the company within their territory, grows Sleeman Breweries’ presence with customers, and oversees the execution of commercial activities to achieve sales objectives. • Develop and execute sales strategies to meet the district’s volume and gross margin targets. • Provide direction and leadership to the district field sales team and manage performance (coaching, succession planning, development) for approximately 7 to 10 team members. • Contribute to the development and execution of district strategic plans; recommend adjustments to ensure the region stays on track to meet its goals. • Build strong relationships with customers across the territory to maximize sales opportunities and customer satisfaction; may be involved in key account management depending on the region. • Manage district sales expenses within the established budget and implement MUDA reductions. • Collaborate with regional Marketing, Sales, Supply Chain and HR teams to ensure the district meets execution targets. • Stay informed of industry trends, market conditions and competitor activity to adapt sales strategies and tactics. • Report on district performance results and identify opportunities for continuous improvement. • Ensure that all work carried out by the team complies with applicable legislation. • Perform any other related duties as required.

• Lead and manage a team of sales representatives, providing guidance, coaching, and support to achieve sales targets. • Develop and implement sales strategies and plans to drive revenue growth and meet or exceed sales quotas. • Build and maintain strong relationships with key customers, understand their needs and providing appropriate solutions. • Analyze market trends and competitor activities to identify new business opportunities and drive continuous improvement. • Collaborate with cross-functional teams to ensure seamless customer onboarding, order processing, and support. • Provide strategic insights and recommendations to senior management to drive business growth and market leadership.

• Strengthen the relationships with existing key accounts • Acquire new business in the US, Canada & Mexico • Provide feedback to product management • Manage and foster local sales partners • Support local marketing activities including several trade shows