Golden State Cider

• Manages the Marketing Department Staff • Manages the department budget and incorporates cost-saving ideas. • Collaborate with leadership to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products. • Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends to translate results into actionable insights for the organization • Lead marketing communications through digital marketing, social media, mobile marketing, and CRM to build brand awareness, reach new consumers, and increase order frequency. • Leverage customer insights, competitive analysis, and market trend data to meet changing market and competitive conditions. • Work with the Sales team in designing strategies for supporting sales efforts via traditional and digital marketing programs. • Keep the brand’s product offerings relevant by continuously reviewing ingredients, product formulations and trends in collaboration with the product development team. • Identify, develop and implement process improvements within the marketing function and build and grow the marketing team to support business growth. • Develop and oversee all direct-to-consumer (DTC) marketing initiatives, including online sales, tasting room promotions & expansions, and Marketing programs. • Develop and execute strategies to grow brand awareness, drive traffic, and increase sales. • Develop training that ensures the Marketing & Sales teams deliver consistent brand messaging across email, social media, and e-commerce platforms. • Develop product launches, seasonal campaigns, and special promotions tailored to consumer segments. • Maintain brand integrity, education, and history across all consumer touchpoints. • Collaborate with the CEO, Accounting, HR, and Sales teams to ensure all marketing, labeling, and promotional materials meet compliance standards.

• Ensure each distributor that you work with is 100% compliant with the ABP and Contract • Distributor management to include achieving annual business goals regarding distribution & volume, creating and managing budgets, assisting with distributor ordering and inventory, and holding distributor meetings as required • Aggressively pursue new on and off-premise distribution and chains in assigned market • Actively call on all chains that you are responsible for; keep updated sales call activities on shared sales drive • Call on key accounts with the distributor to secure new distribution (including high-exposure local venues), making timely presentations and introducing our products on draft as well as in package • Execute monthly business meetings with key distributor staff, hold quarterly reviews, and present consistently in GSM meetings to track progress • Develop and maintain strong, positive relationships with key accounts and distributor sales personnel • Organize, lead, and assist distributor in executing chain programs and distribution drives • Ensure that each distributor merchandising team understands and regularly executes our brand standards • Train accounts as well as distributors on our products and provide retail education and training at the account level • Travel to company sales meetings; participate in market blitzes in other territories, and otherwise work with other members of the team to execute/achieve the sales plan • Complete necessary reporting and communications on a timely basis daily and weekly • Demonstrate strong financial acumen with an understanding and ownership of the markets • Excite each potential consumer that you interact with to create brand recommenders • Share wins company-wide • Other duties as assigned by the Regional Sales Manager.