• Define and drive the multi-year digital learning strategy for Delinea University, securing buy-in and resources from executive stakeholders • Partner with Product Management to ensure learning content aligns with major product releases and GTM timelines • Influence leaders across Customer Success, Sales Enablement, and Product Training on learning investments, priorities, and resource allocation • Establish Delinea University as a strategic business asset that drives user adoption, time-to-value, sales productivity, and customer retention • Own the learning content component of release readiness, defining what content must be delivered for each major product release • Establish and manage the content supply chain including intake processes, prioritization frameworks, production workflows, and delivery timelines • Lead the creation of high-impact, bespoke learning content that drives specific business outcomes (sales wins, onboarding, certifications, adoption) • Implement modular, role-based, and persona-driven learning architectures that enable rapid content updates without full course rebuilds • Establish governance models for content standards, versioning, accessibility, compliance, and quality assurance • Build and scale user certification programs that establish recognized standards of competency and drive professional development • Design multi-level certification paths aligned to user personas, product complexity, and business outcomes • Drive adoption and completion of certification programs through stakeholder engagement and incentive alignment • Own the strategy, roadmap, and operational excellence of Delinea University's Docebo LMS platform • Drive platform optimization initiatives to improve learner experience, content discoverability, and completion rates • Evaluate and adopt emerging technologies (AI-assisted content creation, personalization engines, analytics tools) to improve efficiency and outcomes • Define success metrics including engagement, completion, proficiency, time-to-value, certification attainment, and business outcomes • Build analytics capabilities to measure content effectiveness, identify optimization opportunities, and prove ROI • Report on program performance and strategic initiatives to executive stakeholders • Lead, mentor, and develop a team of digital learning professionals across instructional design, LMS administration, and content development • Build team expertise in modern instructional design, Docebo administration, Credly badging, and Adobe/Articulate authoring • Foster a culture of innovation, operational excellence, and outcome-focused execution

• Drive mindshare across Akamai partner ecosystems that help establish GTM activities in North America • Promote Cloudinary + Akamai partnership advantages with shared customer wins to foster strong, long-term relationships with Akamai partner sales and technical teams. • Drive Quarterly Business Reviews and other ongoing executive engagements with Akamai partners, measuring performance against growth targets • Collaborate with Cloudinary Product Marketing to create the required collateral for Akamai partnership to support GTM initiatives • Collaborate with Cloudinary Channels & Alliance organization to help build preferences for Cloudinary offerings inside Akamai partners and Akamai partner ecosystems • Recruit executive sponsors and key executive supporters within Akamai partners and Cloudinary to create a strong alignment structure. • Maintain a collaborative technical relationship that helps optimize and foster support for Cloudinary’s roadmap capabilities • Collaborate with cross-functional teams, including Channels & Alliances, Sales, Marketing, and Product, to develop and implement enablement programs and joint marketing campaigns that drive sales opportunities • Work collaboratively with Akamai partners and Cloudinary teams to define strategic accounts and joint account planning targets, to support proactive business development. • Track, analyze, and report on key performance metrics and pipeline activities for internal stakeholders, including executive leadership, to drive data-driven decision-making and optimize Akamai partner performance.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Paid Media Director leads Bryant & Stratton College’s paid media strategy across all digital and traditional channels, ensuring investments are efficient, data-driven, and aligned with enrollment and brand objectives. This role provides strategic oversight, accountability, and continuous optimization to maximize impact and return on marketing spend. The Paid Media Director will help shape and execute our performance marketing strategies. You’ll drive growth that increases new student acquisition by: - Optimizing our media mix - Testing into new media channels - Running structured experimentation across ads, audiences, and landing experiences to improve conversion and lead quality This individual will play a key role in advancing our paid media programs by using data and audience insights to drive smarter investment decisions. The ideal candidate combines strong analytical skills with creative problem-solving to plan, launch, and continually improve campaigns across multiple paid channels. They are proficient in: - Digital marketing - Ad and marketing technology platforms - Measurement frameworks (e.g., attribution, incrementality) - Data integrations required to turn media signals into actionable insights They are an experienced performance marketer with a successful track record of using paid media to generate qualified leads and drive measurable business outcomes. Qualifications - Bachelor’s degree in Marketing, Business, Analytics, or a related field - Platform or analytics certifications preferred (e.g., Google Ads, GA4, Meta, etc.) - 7+ years of progressive experience in paid media management - Demonstrated success in scaling paid media programs - Expertise in ad and marketing technology platforms - Strong analytical skills with proficiency in data tools - Experience managing budgets of $10M+ annually - Proven ability in agency and vendor management - Hands-on expertise across SEM, paid social, PPL/lead aggregators, and programmatic/DSP - Contribute to a culture of experimentation, learning, and rapid iteration - Stay informed on industry trends, competitive benchmarks, and best practices in performance marketing Requirements - Develop and lead the paid media strategy and roadmap across paid channels - Partner with System Marketing Director to translate annual paid enrollment targets into actionable media strategies - Establish a disciplined test-and-learn roadmap - Lead media and creative testing to identify what drives performance - Provide guidance and support for local media buys - Identify and evaluate emerging media opportunities and technologies - Own forecasting, budget allocation, invoice processing, and in-term pacing - Continuously evaluate performance through a full-funnel lens - Partner with Institutional Research and Analytics team for reliable tracking and data integrity - Serve as day-to-day contact between Bryant & Stratton College and paid media agency partners - Support vendor selection, contract/SOW development, and ongoing performance evaluation - Ensure all media and creative adheres to compliance standards Benefits - Starting Salary Range: $140,000 - 150,000 per year - Compensation information provided during the interview process Company Description Bryant & Stratton College is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

• Own the End-to-End Tax Experience (Client + Advisor) • Drive Growth Strategy and Market Positioning • Drive Operating Leverage, Capacity, Efficiency & Quality • Operational Telemetry & Business Management • Tech Innovation, Enablement & Cross-Functional Delivery • Leadership & Stakeholder Management