This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Paid Media Director leads Bryant & Stratton College’s paid media strategy across all digital and traditional channels, ensuring investments are efficient, data-driven, and aligned with enrollment and brand objectives. This role provides strategic oversight, accountability, and continuous optimization to maximize impact and return on marketing spend. The Paid Media Director will help shape and execute our performance marketing strategies. You’ll drive growth that increases new student acquisition by: - Optimizing our media mix - Testing into new media channels - Running structured experimentation across ads, audiences, and landing experiences to improve conversion and lead quality This individual will play a key role in advancing our paid media programs by using data and audience insights to drive smarter investment decisions. The ideal candidate combines strong analytical skills with creative problem-solving to plan, launch, and continually improve campaigns across multiple paid channels. They are proficient in: - Digital marketing - Ad and marketing technology platforms - Measurement frameworks (e.g., attribution, incrementality) - Data integrations required to turn media signals into actionable insights They are an experienced performance marketer with a successful track record of using paid media to generate qualified leads and drive measurable business outcomes. Qualifications - Bachelor’s degree in Marketing, Business, Analytics, or a related field - Platform or analytics certifications preferred (e.g., Google Ads, GA4, Meta, etc.) - 7+ years of progressive experience in paid media management - Demonstrated success in scaling paid media programs - Expertise in ad and marketing technology platforms - Strong analytical skills with proficiency in data tools - Experience managing budgets of $10M+ annually - Proven ability in agency and vendor management - Hands-on expertise across SEM, paid social, PPL/lead aggregators, and programmatic/DSP - Contribute to a culture of experimentation, learning, and rapid iteration - Stay informed on industry trends, competitive benchmarks, and best practices in performance marketing Requirements - Develop and lead the paid media strategy and roadmap across paid channels - Partner with System Marketing Director to translate annual paid enrollment targets into actionable media strategies - Establish a disciplined test-and-learn roadmap - Lead media and creative testing to identify what drives performance - Provide guidance and support for local media buys - Identify and evaluate emerging media opportunities and technologies - Own forecasting, budget allocation, invoice processing, and in-term pacing - Continuously evaluate performance through a full-funnel lens - Partner with Institutional Research and Analytics team for reliable tracking and data integrity - Serve as day-to-day contact between Bryant & Stratton College and paid media agency partners - Support vendor selection, contract/SOW development, and ongoing performance evaluation - Ensure all media and creative adheres to compliance standards Benefits - Starting Salary Range: $140,000 - 150,000 per year - Compensation information provided during the interview process Company Description Bryant & Stratton College is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

• Own the End-to-End Tax Experience (Client + Advisor) • Drive Growth Strategy and Market Positioning • Drive Operating Leverage, Capacity, Efficiency & Quality • Operational Telemetry & Business Management • Tech Innovation, Enablement & Cross-Functional Delivery • Leadership & Stakeholder Management

• Lead and manage a high-performing team of MSLs, including recruitment, training, performance evaluation, and professional development • Develop and execute the field medical strategy aligned with corporate objectives and medical affairs vision • Guide the team in building and maintaining trusted scientific relationships • Analysis and communication of MSL field insights to shape and refine corporate strategy • Partner with medical affairs, clinical development, and commercial leadership to ensure scientific alignment and seamless cross-functional collaboration • Ensure compliant coordination between medical and commercial teams • Coordinate with clinical development teams on priorities and study support • Develop and monitor key performance indicators and field metrics for scientific engagement effectiveness • Ensure all field activities comply with corporate policies, applicable regulations, and ethical standards

• Provide operational leadership to the direction, design, planning, execution, collection and handling of all clinical data to the highest quality standards • Coordinates and participates in the review of clinical data, including support for data review systems, development of processes and guidelines, and production of custom database reports • Ensure the quality of clinical data within EDC systems at the time of database snapshots and database locks, including definition, documentation and management of all processes related to database snapshots and locks • Work closely with CROs to prepare and ensure proper development and execution of data management activities • Review protocols to ensure database feasibility • Provide effective oversight of all CRO data management related deliverables • Ensure that eCRFs, database interfaces, programmed edit checks and external data files, CRF completion guidelines are designed and built in a standard, accurate, complete and consistent format to produce datasets that are conducive to analysis and regulatory submissions • Collaborate with Biostatistics and Statistical Programming to develop data review standards and tools, including visualization tools if needed • Work collaboratively with Biostatistics, Statistical Programming, Clinical Operations, Regulatory, Pharmacovigilance and other functions to deliver high quality data in timely fashion. • Responsible for documentation and archival standards for Data Management deliverables including systems, databases, programs, and specifications, and ensures DM project documentation is in an audit-ready state • Ensure that all clinical trials have complete and accurate supporting documentation for regulatory submission including raw datasets and bookmarked, annotated CRFs • Responsible for development, maintenance and governance of CDM standards (standard eCRFs, CDASH, etc.) • Ensure that data management activities are conducted in accordance with GCP, GCMP, internal SOPs and all regulatory requirements