• Support Protocols business line and Ventures arm • Shape understanding, adoption, and trust of core protocol innovations and ecosystem investments in the market • Own the end-to-end narrative for protocol products, including core primitives, upgrades, and roadmap milestones • Develop clear, differentiated positioning and value propositions for technical and non-technical audiences • Lead GTM planning for protocol launches, upgrades, and ecosystem initiatives • Define target audiences (developers, institutions, partners) and tailor messaging accordingly • Act as the voice of the market to Product and Engineering • Influence roadmap prioritization with customer, partner, and ecosystem insights • Ensure consistent messaging across docs, website, sales, and external communications

• Own the entire function and operate as an Individual Contributor • Create sales presentation tools based on client needs • Support GTM initiatives for new features and releases • Be the customer voice for feedback and new feature requests to the Product Team • Travel expected at least once per month for trade shows and presentations

• Own and evolve product, platform, and Biometrics services positioning, value propositions, and messaging • Lead go-to-market and integrated marketing communications strategies for priority products, services, segments, and launches • Develop and maintain sales enablement assets including pitch decks, fact sheets, case studies, demos support, and competitive battlecards • Establish and manage competitive intelligence across key competitors • Partner with Product Management to align roadmap priorities with market needs • Collaborate with Commercial leadership to ensure product marketing supports revenue goals • Support executive-level storytelling for boards, investors, and strategic customers • Contribute to industry events, customer forums, and flagship company initiatives • Other duties as assigned

• Own and Drive Sales Enablement: Act as the primary marketing partner for our global sales organization. Your core responsibility is to equip them with the strategy, knowledge, and tools they need to win. This includes creating competitive battle cards and compelling presentations, and personally hosting engaging global enablement sessions to ensure they can articulate our value proposition with confidence. • Create High-Impact Content: Develop a rich portfolio of content—from technical whitepapers and webinars to sales decks, solution briefs, and customer success stories—that articulate the value of our products and fuels our demand generation engine. • Deliver Actionable Competitive Intelligence: Be an expert on the competitive landscape. You will produce and maintain potent competitive battle cards, objection handling guides, and positioning insights that give our sales team a decisive edge in the field. • Craft the Foundational Narrative: Develop the core product positioning and messaging that serves as the bedrock for all sales tools and marketing content. You'll become an expert on our buyers and translate that knowledge into powerful stories that resonate with the market. • Support Product Launches: Collaborate closely with marketing and product leadership on the go-to-market plan for new releases. You will own the creation of launch-related marketing assets and the critical task of ensuring the entire sales organization is trained, confident, and ready to sell from day one.