• Manage and optimize paid acquisition campaigns primarily on Snapchat Ads and TikTok Ads • Monitor performance daily and make data-driven optimizations across targeting, creatives, and bidding • Support budget pacing and allocation to maximize ROAS and conversion efficiency • Continuously test new campaign setups, objectives, and formats specific to each platform • Work closely with the creative team to brief, review, and iterate on short-form video ads • Actively participate in brainstorming sessions for TikTok - and Snapchat - native creatives • Test multiple creative angles, hooks, messaging, and formats to identify winning concepts • Analyze creative performance and provide structured feedback to guide future production • Conduct competitor and trend analysis to stay ahead of creative best practices on both platforms • Analyze campaign performance using platform dashboards and internal reports • Track key metrics such as CPA, CTR, CVR, retention, and subscription performance • Collaborate with the data team to extract actionable insights and optimize decision-making • Use learnings from tests to inform scaling and iteration strategies • Build and refine efficient campaign structures tailored to TikTok and Snapchat • Run A/B tests across creatives, audiences, and formats to improve performance • Identify scaling opportunities based on performance data and creative learnings • Stay up to date on Snapchat and TikTok ad products, algorithm changes, and trends • Monitor competitor activity, emerging ad formats, and industry benchmarks • Proactively surface new testing ideas and platform opportunities • Partner with creative producers to ensure ads align with performance goals • Work with data, product, and marketing teams to support cohesive acquisition efforts

• Launch Partiful at your uni during a high-intensity activation week • Identify and convert event hosts (students, societies, socials, venues) to use Partiful • Build relationships with key societies, committee members, sports clubs, and venue managers • Track your progress and hit performance milestones to earn bonuses • Provide feedback to help us improve the product and campus strategy • Collaborate with other on-campus growth managers to make Partiful the go to event platform for everyone • Create and share engaging content on social media to drive awareness

• Generate and prioritize hypotheses to improve the conversion and ARPU of our quiz funnels which drive the majority of new user acquisition • Own end-to-end funnel experiments: plan, launch, analyze, and iterate via A/B tests • Develop deep product insight through analytics, user feedback, competitor research, and learning from our experiment history • Support acquisition by building tailored end-to-end experiences for different audiences and traffic sources • Partner closely with design, engineering, analytics, content, and product teams to ship funnel improvements • Continuously translate experiment results into stronger follow-up hypotheses and next tests • Manage users' expectations on their way to a healthier life and create a bridge between marketing and product activities. • Create new, innovative funnel concepts that capture emerging health and fitness trends

• Define and execute go-to-market strategy for Porto’s institutional self-custody solution. • Accelerate client acquisition and unlock new revenue streams. • Collaborate closely with Sales, Product, Marketing, and Finance teams. • Shape Porto’s growth through pricing, packaging, and ecosystem partnerships. • Support development of Porto’s pricing models and commercial strategy. • Conduct deep analysis on market dynamics and client feedback. • Build business cases for new products and revenue streams. • Partner with Sales to support high-stakes deals and client needs.