Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them. Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself. The Director of Consumer Thought Leadership serves as Empower’s authority on a consumer’s relationship with money, investing and the role digital and human advice has on achieving lifetime financial success. This senior individual contributor will drive the thought leadership agenda for Empower Consumer Marketing to support Workplace participant engagement and Personal Wealth client acquisition and engagement efforts. The role will focus on diving deep into behavioral and attitudinal insights across Empower’s target personas to inform executive decision-making, influence public discourse and to develop thought leadership campaigns with our investment and advisory experts. The role leads the conception, governance, and evolution of Empower’s consumer thought leadership platform, ensuring consistency, credibility, and differentiation across internal and external channels. Success is measured by sustained share of voice amongst our competitors on money and investing topics, consumer engagement with these insights, and long-term brand health metrics. This role will report to the Head of Consumer Marketing. What you will do: - Define and own Empower’s multi-year consumer thought leadership strategy, including core narratives, research priorities, and signature intellectual property. - Establish enterprise standards, frameworks, and methodologies for developing, validating, and publishing consumer insights. - Serve as the internal final authority on consumer thought leadership positioning, ensuring alignment across Marketing, Product, and Advisory & Distribution - Partner with data science and market research leaders to originate custom research around consumer behaviors and attitudes around money. - Synthesize complex quantitative and qualitative data into original insights that advance industry understanding and influence consumer dialogue. - Author and oversee flagship research, indices, and perspectives that become recognized reference points for clients, media, and industry stakeholders. - Coordinate consumer thought leadership efforts with investment strategists and workplace thought leadership teams to ensure research insights are complementary and consistent - Serve as a spokesperson for marquee consumer research and industry commentary. - Work with public relations to drive social dialogue by introducing new frameworks, language, or points of view adopted beyond Empower. - Share insights with leaders across product, Workplace Relationship Managers and Advisor & Distribution associates about trends, participant behavior, and long-term implications for consumer investment. - Represent Consumer Marketing at client events, senior leadership meetings, and occasional public speaking engagements - Work with Brand Marketing, Product Marketing, Lifecycle Marketing, Content Strategy and Public Relations to integrate insights into go-to-market and PR efforts, lifecycle campaigns and editorial newsletters - Develop and manage a comprehensive thought leadership program calendar aligned with Personal Wealth client priorities and Empower’s strategic objectives. This will require collaboration and alignment with Empower’s investment experts, advisors and wealth management executives. - Enable client-facing teams with enterprise-wide narratives, toolkits, and guidance that shape participant and client engagement. - Continuously evolve Empower’s thought leadership approach in response to regulatory, workforce, and market shifts. What you will bring: - Bachelor’s degree required; advanced degree strongly preferred. - 12+ years’ experience in brand marketing, product marketing, consumer research, strategy, or related fields. Previous experience at a marketing consultancy or agency consider a plus - Demonstrated record of producing original, authoritative thought leadership with measurable market or industry impact. - Deep expertise in consumer behavior, workplace participant engagement, wealth management client needs / issues. - Proven ability to influence senior leaders and external stakeholders through expertise rather than authority. - Exceptional analytical, writing, and executive communication skills. - Experience serving as a public-facing authority, including media engagement, industry speaking, or published research. - Drive influence through credibility, judgment, and enterprise impact rather than organizational hierarchy. ***Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.*** What we offer you We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance. - Medical, dental, vision and life insurance - Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup - Tuition reimbursement up to $5,250/year - Business-casual environment that includes the option to wear jeans - Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year - Paid volunteer time — 16 hours per calendar year - Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA) - Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all. Base Salary Range $125,400.00 - $181,875.00 The salary range above shows the typical minimum to maximum base salary range for this position in the location listed. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Equal opportunity employer • Drug-free workplace We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law. ***For remote and hybrid positions you will be required to provide reliable high-speed internet with a wired connection as well as a place in your home to work with limited disruption. You must have reliable connectivity from an internet service provider that is fiber, cable or DSL internet. Other necessary computer equipment, will be provided. You may be required to work in the office if you do not have an adequate home work environment and the required internet connection.*** Job Posting End Date at 12:01 am on: 04-10-2026 Want the latest money news and views shaping how we live, work and play? 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Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? SALARY: $104,800 - $124,450 , bonus and long-term incentive eligible COMPANY: We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do? ROLE SUMMARY: The Trade Marketing Manager (TMM) has the coolest job in town. They are known across wholesalers, retailers and partners as the person who brings our brand portfolio to life across events, venues and retail. They are organized, communicative, creative and want to operate on a slightly non-traditional work week because they will have later nights and weekends than most. JOB RESPONSIBILITIES: - Developing plans and tailored playbooks for all channels against their local properties and events - Mobilizing brand planning - Sampling execution - Event and venue activations across territory - Ticket management - Resort / Destination planning and execution (where applicable) - Works with Experiential Team to inform professional or Tier 1 sponsorships - Owns local event sponsorship negotiations and territory specific budget that includes rights fees and activation funds - Ensures mobile asset requests are complete and aligned with brands / events - Supports Venue CAPEX execution in their market with direction from CSO and visibility for On-Premise team - Works closely with their top wholesalers where they have properties and activation budgets to ensure clarity of execution against their plans - Supports the execution of On-Premise plans - BET Team Captain (where applicable) - Manage the implementation of brand programming within the off-premise channel to deliver volume and share growth - Manage the ROI for channel programs - Communicate results and priorities weekly/monthly - Coach and mentor Trade Activation Managers and wholesaler sales teams - Direct channel specific pilots; manage optimization of each channel's key levers - Cascade annual/trimester channel blueprint (Initiatives and Programs) - KPI's - Channel volume, share, program execution, distribution JOB QUALIFICATIONS: Required: - Bachelor's Degree – highly preferred - 5-7 years sales and/or marketing experience - In-depth knowledge of regional marketing and sales organization - Strong communication skills, both internal and external - Proficiency in PowerPoint, Excel and internal system tools - Must possess an in-depth knowledge of the On-Premise Channel Preferred: - MBA/Advanced Degree - Willingness to relocate for future opportunities - Beer/alcohol industry knowledge WHY ANHEUSER-BUSCH: At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale. BENEFITS: - Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts - Life Insurance and Disability Income Protection - Generous Parental Leave and FMLA policies - 401(k) Retirement Savings options with a company matching contribution - Chance to work in a fast-paced environment among a company of owners - Free Beer!

Role Description This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Lifecycle Marketing Manager - REMOTE. In this role, you will be instrumental in scaling lifecycle-focused campaigns that enhance the customer experience throughout their journey. You will engage with various marketing teams to develop effective strategies that leverage data insights for targeted program execution. Your contributions will significantly impact customer acquisition, retention, and cross-selling efforts, ultimately driving measurable business results. This strategic position demands collaboration across multiple departments and innovative thinking to elevate brand presence in the competitive landscape. - Partner with key marketing teams to align lifecycle campaigns with customer journey moments. - Develop engaging campaign messages and visuals that distinguish the brand in B2B markets. - Drive global campaign orchestration for product launches and strategic growth initiatives. - Ensure consistency across multiple channels including email, digital media, and events. - Utilize AI tools to enhance campaign efficiency and personalization. - Foster team collaboration and clarify roles to maximize impact throughout the customer journey. Qualifications - 5+ years of experience in B2B marketing, demand generation or campaign management. - Proven track record of managing global multi-channel campaigns end-to-end. - Growth marketing mindset with expertise in testing and optimizing strategies. - Data-driven approach to decision making and campaign measurement. - Experience in using AI tools responsibly in marketing workflows. - Strong collaboration and interpersonal skills across cross-functional teams. - Capability to coordinate with specialized marketing teams effectively. - Familiarity with ABM/ABX and AI-powered marketing platforms. Benefits - Flexible working hours and remote work options. - Opportunity to work in a dynamic and innovative environment. - Access to professional development and training resources. - Inclusive culture that values diversity and equity. - Collaborative team atmosphere that encourages feedback and growth. - Competitive salary and comprehensive benefits package. - Performance-based incentives and recognition programs.

• Lead out on the development of the comprehensive email strategy for every stage of the funnel, with an emphasis on driving conversions. • Create and manage triggered and personalized campaign flows. • Write compelling email copy that resonates with target audiences and drives desired actions. • Edit and refine copy received from other team members. • Utilize data-driven insights to segment email lists and tailor campaigns to different audience segments, maximizing relevance and engagement. • Work across teams and stakeholders to plan, create, and launch email campaigns, including promotional, transactional and triggered emails, ensuring alignment with overall marketing objectives and brand voice. • Oversee the growth and maintenance of email lists, ensuring compliance with data protection regulations and best practices for list hygiene. • Monitor and analyze full-funnel email campaign performance, including open rates, click-through rates, conversion rates, and overall ROI. • Design and implement robust A/B testing to experiment with different email elements to improve campaign performance and identify best practices. • Develop and optimize processes to ensure effective production schedule and timely deployment of emails. • Ensure PracticeTek is operating at the forefront of email and automation advances in technology, tools, and best practices.