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Placing You First.
Digital Marketing Specialist
Location
Alabama + 3 moreAll locations: Alabama | Florida | North Carolina | Virginia
Posted
84 days ago
Salary
0
Seniority
Senior
Job Description
Digital Marketing Specialist
CRC Insurance Services
• Develop and execute comprehensive email marketing strategies aligned with corporate and business objectives • Own the end-to-end lifecycle of email campaigns, including strategy, content coordination, list segmentation, build, QA, deployment, and reporting • Create and manage automated nurture streams, drip campaigns, and triggered communications • Maintain and evolve segmentation strategies to drive personalization and increase engagement • Partner with business units to translate goals into targeted, measurable email initiatives • Manage and optimize marketing automation platforms and CRM integrations (where applicable) • Ensure database health, list hygiene, and compliance with applicable regulations • Monitor performance metrics including open rates, click-through rates, conversions, and engagement trends • Conduct A/B testing on subject lines, messaging, design, and send times to improve results • Collaborate with content, brand, and communications teams to ensure consistent messaging across channels. • Maintain compliance with data privacy and anti-spam regulations.
Job Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field
- 3 to 5 years of experience in email marketing, digital marketing, or marketing automation
- Demonstrated experience building and managing email campaigns within a marketing automation platform
- Strong understanding of segmentation, personalization, and lifecycle marketing strategies
- Proficiency in analytics platforms and reporting tools
- Experience with CRM systems and data management best practices
- Exceptional attention to detail and strong project management skills
- Strong written and verbal communication skills.
Benefits
- access to medical, dental, vision, life, disability, and AD&D insurance
- tax-advantaged savings accounts
- 401(k) plan with company match
- generous paid time off programs, including company holidays, vacation and sick days, new parent leave, and more
- eligible positions may also qualify for restricted stock units and/or a deferred compensation plan
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