Senior Brand Manager, Global Strategy - Remote United States Come make the world and accelerate your success. It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 48,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®. The Job: Join the iconic DEWALT® team, a leader in professional tools and innovation for over a century! We are seeking a talented leader to help shape the future of our brand and drive the next era of growth and product excellence. Be part of a legacy—and help us build what’s next. The Global Brand Senior Manager will play a pivotal role in shaping and assisting in executing the global brand strategy, ensuring consistency across all markets while empowering regional teams to adapt with local relevance. Acting as the bridge between global brand leadership and regional marketing execution, this role will maintain a pulse on market dynamics, competitive landscapes, and consumer insights across regions. The Global Brand Senior Manager will influence and align regional marketing strategies, ensuring brand fundamentals and NPDs are executed consistently and seamlessly. As Senior Brand Manager, Global Strategy, you’ll be part of our DEWALT® team working as a remote employee. You’ll get to: - Act as the lead authority and promoter of the Brand, ensuring consistent brand expression through all product launch touch points, both external and internal. - Partner with regional teams to ensure strategies and fundamentals are adapted effectively - Maintain visibility on regional marketing plans, campaigns and performance, providing guidance and feedback to drive alignment and consistency - Serve as a though partner to regional teams, providing tools, playbooks and assets that strengthen execution - Support global brand campaign development, ensuring creative assets and messaging can be scaled and localized - Partner with insights to ensure the consumer is at the forefront of every global brand strategy - Evaluate and partner with insights for in-depth market research and leverage consumer insights to provide brand and product positioning recommendations. - Effectively “story-tell” key influencers and decision-makers at all levels - Evaluate market conditions to understand the competitive landscape and identify trends and opportunities for growth. - Communicate with demonstrated ability to build relationships, establish rapport, drive consensus, & drive adoption with internal/external customer groups and all levels. - Serve as the brand lead for experience center, CSR initiatives and global tradeshows . The Person: You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have: - 7+ years of experience leading the establishment & execution of global brand growth strategies, ideally in a global environment  - 5+ years’ experience with leadership of marketing innovation in either a SKU-intensive brand or multi-brand consumer product portfolio in a global environment  - Undergraduate degree required, preferably in business, marketing, or related field; MBA preferred  - Experience in high volume retail and / or distributor environment involving complexity in price, channel, and product, with the ability to act as a marketing spokesperson with internal and external customers to generate excitement about launches  - Must possess exceptional marketing strategy fundamentals, including expertise in brand planning, go-to-market strategies, media planning, business acumen, positioning, market research, brand storytelling. - High collaboration and influencing skills without direct authority - Deep curiosity and ability to synthesize consumer insights, competitive intelligence and market dynamics - Strong communication, presentation and storytelling skills - Forward-thinking mindset and bias for action - CONNECTOR, INFLUENCER AND STRATEGIST The Details: You’ll receive a competitive salary and a great benefits plan, including: - Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being. - Discounts on Stanley Black & Decker tools and other partner programs. - This role is not eligible for visa sponsorship (H1B, OPT/CPT, TN etc) And More: We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to: - Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths. - Learn: Have access to a wealth of learning resources, including our digital learning portal. - Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences. - Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices. What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us! The base pay range for this position Maryland is $75,800 - $106,100 per year. Pay is based on market location and may vary depending on job-related knowledge, skills, and experience. A sign-on payment may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via Stanley Black and Decker’s internal or external careers site. #LI-CE1 #LI-Hybrid We Don’t Just Build The World, We Build Innovative Technology Too. Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights. Who We Are We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company. Benefits & Perks You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners. What You’ll Also Get Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths. Learning & Development: Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities). Diverse & Inclusive Culture: We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too. Purpose-Driven Company: You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices. EEO Statement: All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic. If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or at accommodations@sbdinc.com. Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password. Know Your Rights: Workplace discrimination is illegal (eeoc.gov)

• Lead end-to-end brand management for event creative deliverables — including large-scale flagship moments like Fal.Con — across print, digital, motion, and environmental design, ensuring work is delivered on time, on budget, and on brand. • Partner with the Events Team to capture and clarify brand opportunities and deliverables, translating those inputs into clear, actionable briefs for designers and motion artists. • Manage creative resourcing and priorities, partnering with designers, writers, and producers, and helping balance stakeholder urgency with a steady, focused workflow that empowers creatives to do their best work. • Build and maintain project timelines, incorporating milestones for feedback, reviews and production handoffs. • Serve as the bridge between creative and external partners, collaborating with vendors, agencies, and production teams to execute seamless brand experiences across global events, with a large focus on Fal.Con. • Oversee proofing and review process, coordinating feedback loops, approvals, and final delivery. • Champion innovation and continuous improvement — explore how tools, technology and AI can drive more efficient results and workflows.

• Write and concept high-performing paid ad copy across Meta, LinkedIn, and YouTube, crafting hooks, headlines, video scripts, and CTAs designed to stop the scroll and drive conversion. • Write conversion-focused landing page copy and campaign messaging that turns traffic into pipeline while maintaining a clear and consistent brand voice. • Write and refine scripts for persuasive UGC-style and creator-led ads, structuring them in modular ways so hooks, scenes, and endings can be swapped, tested, and iterated across multiple ad variations. • Develop and research new ad angles and creative formats by analyzing trends, platform behavior, and high-performing ads. • Present and sell ideas clearly to creative directors and senior leadership. • Develop copy for organic social channels that's native to each platform, on-brand, and built for engagement. • Collaborate with designers, creative directors, and functional leads across Integrated Marketing, Content, Events, Video, Web, ABM, Customer Marketing, Product, and Paid Media to deliver copy across a wide range of formats and campaigns.

Before reading the job post, we encourage you to watch this video about our company. It gives you an inside look at how we started, the team and culture that made us successful, and where we're going. It's easy to read a job post and apply, but people often wonder about the culture and whether they would fit in. If you want to call Harrow your home and genuinely want to be part of a family and something big, then we encourage you to click this link and get to know us. Who is Harrow? Harrow (Nasdaq: HROW) is a leading provider of ophthalmic disease management solutions in North America. Harrow is an incredible entrepreneurial company – where we celebrate the ability of every member of the Harrow Family to be the CEO of their job. Harrow’s values have driven interest over the past decade in attracting high-performing professionals in a variety of disciplines. Members of our Harrow Family often express their pride in being a part of our commitment to (1) innovation, (2) patient access to affordable medicines, and (3) our track record of having never turned down an ophthalmologist doing mission work around the world – providing free medicines in support of mission work aimed at giving or maintaining the gift of sight to those most in need. We encourage you to learn more about Harrow and its unique culture to see if you’re the right person to help contribute as we build a truly exceptional company, one we are all so proud of! Harrow’s ophthalmic pharmaceutical portfolio is one of the most comprehensive in the industry, including: - An expanding Retina Portfolio including IHEEZO®, TRIESENCE®, BYOOVIZTM, and OPUVIZTM - A broad Dry Eye Disease product line, led by VEVYE® and bolstered by well-known adjacent ocular surface disease products such as FLAREX® and FRESHKOTE® - A peri-operative Surgical product line, led by TRIESENCE®, and BYQLOVITM - A Rare and Specialty product line, which includes various high-need and utility products such as ILEVRO®, NATACYN®, and VERKAZIA® - A robust internal development pipeline with multiple late-stage candidates, including MELT-300, MELT-210, H-N08, and CR-01 Job Summary The Brand Manager–Senior Brand Manager supports the execution of marketing strategies across the portfolio. This role focuses on translating strategy into HCP and patient-facing programs, including personal promotion, non-personal promotion, speaker bureaus, congresses, and educational initiatives, to drive engagement and growth. Core Responsibilities - Execute integrated marketing campaigns across personal (sales force) and non-personal (digital, email, media) channels - Develop HCP campaigns, promotional materials, and educational programs - Support speaker bureau programs, peer-to-peer initiatives, and KOL engagement - Plan and execute congress presence and HCP marketing activities - Partner with agencies to deliver campaigns on time and within budget - Manage promotional materials, inventory, and field-facing tools - Collaborate with sales to ensure strong field pull-through and alignment - Support promotional review with legal, regulatory, and medical teams - Track campaign performance and optimize based on insights Qualifications & Requirements - Bachelor’s degree required, MBA preferred - 3-6 years of healthcare/pharma marketing experience - Experience with HCP marketing, including personal and non-personal promotion - Exposure to speaker programs, congresses, and professional education - Strong project management and cross-functional collaboration skills - Familiarity with regulated marketing environments and promotional review process Preferred Qualifications - Ophthalmology or specialty pharma experience - Experience working with field teams and KOL engagement Position Type - Remote Travel - 25-35%