• Support the creation of monthly email plans and calendars • Help translate strategy into clear tasks for copy, design, and build • Assist with segmentation, automation planning, and campaign structure • Step in to help cover strategy tasks when a strategist is out of office • Manage email production from start to finish • Coordinate timelines and deadlines across multiple clients • Track deliverables and make sure nothing slips • Gather feedback, organize revisions, and move work through approvals • QA emails before they go live including links, mobile formatting, personalization, segmentation logic, scheduling and send times, and UTMs and tracking • Ensure every send meets quality standards • Maintain clean documentation and project notes • Track performance across campaigns and flows • Pull insights on what is working and what needs improvement • Share learnings with the strategist and team

• Administer email marketing and sales engagement platforms (e.g. Outreach.io, OneSignal) • Serve as an internal platform expert to assist the team with questions and problems • Manage the configuration of the email marketing platform to ensure campaigns run smoothly • Maintain an active outreach calendar by managing the frequency of contact with customers • Act as a point of contact with vendors of email marketing software to stay informed about changes • Plan, create, test, and launch segmented email outreach campaigns • Draft email campaign templates with automated input fields related to personalization • Verify the correct configuration of email templates through robust testing • Execute fully automated (trigger) and semi-automated (drip) email campaigns • Ensure compliance with regulations for email campaigns and keep up with regulatory changes • Analyze and report relevant metrics and campaign results to management • Create reports and presentations on email campaign performance • Communicate insights and suggestions to other teams • A/B test email content, send timing, and segmentation • Complete HTML coding/scripting when necessary for adequate email content • Provide input on effective language for high quality outreach content

• Own the end-to-end email marketing strategy • Design and implement testing frameworks to optimize campaigns • Analyze performance metrics and translate insights into recommendations • Conduct qualitative and quantitative research on subscriber preferences • Drive commerce goals through promotional campaigns and lead generation programs • Collaborate with sales teams to develop nurture programs • Design lifecycle marketing programs to maximize customer lifetime value • Monitor deliverability, list health, and engagement metrics

• Own the end-to-end email marketing strategy, from acquisition and onboarding through engagement, retention, and reactivation • Design and implement comprehensive testing frameworks (A/B and multivariate) to continuously optimize subject lines, creative, copy, send times, segmentation, and personalization strategies • Analyze campaign performance metrics and translate insights into actionable recommendations that drive KPI improvements • Develop and maintain email best practices, style guides, and optimization playbooks • Conduct qualitative and quantitative research to understand subscriber preferences, behaviors, and pain points • Build detailed customer personas and segmentation strategies based on behavioral data, purchase history, and engagement patterns • Partner with analytics teams to develop sophisticated attribution models and measure email's impact across the customer journey • Drive commerce goals through promotional campaigns, abandoned cart programs, product recommendations, and upsell/cross-sell initiatives • Build and optimize lead generation programs that move prospects through the funnel • Collaborate with sales teams to develop nurture programs that support pipeline goals • Own email revenue targets and regularly report on performance against goals • Design lifecycle marketing programs that maximize customer lifetime value • Develop re-engagement and win-back campaigns to reduce churn • Create triggered and automated email flows that deliver timely, relevant content • Monitor deliverability, list health, and engagement metrics to maintain strong inbox placement