• Own the end-to-end email marketing strategy • Design and implement testing frameworks to optimize campaigns • Analyze performance metrics and translate insights into recommendations • Conduct qualitative and quantitative research on subscriber preferences • Drive commerce goals through promotional campaigns and lead generation programs • Collaborate with sales teams to develop nurture programs • Design lifecycle marketing programs to maximize customer lifetime value • Monitor deliverability, list health, and engagement metrics

• Own the end-to-end email marketing strategy, from acquisition and onboarding through engagement, retention, and reactivation • Design and implement comprehensive testing frameworks (A/B and multivariate) to continuously optimize subject lines, creative, copy, send times, segmentation, and personalization strategies • Analyze campaign performance metrics and translate insights into actionable recommendations that drive KPI improvements • Develop and maintain email best practices, style guides, and optimization playbooks • Conduct qualitative and quantitative research to understand subscriber preferences, behaviors, and pain points • Build detailed customer personas and segmentation strategies based on behavioral data, purchase history, and engagement patterns • Partner with analytics teams to develop sophisticated attribution models and measure email's impact across the customer journey • Drive commerce goals through promotional campaigns, abandoned cart programs, product recommendations, and upsell/cross-sell initiatives • Build and optimize lead generation programs that move prospects through the funnel • Collaborate with sales teams to develop nurture programs that support pipeline goals • Own email revenue targets and regularly report on performance against goals • Design lifecycle marketing programs that maximize customer lifetime value • Develop re-engagement and win-back campaigns to reduce churn • Create triggered and automated email flows that deliver timely, relevant content • Monitor deliverability, list health, and engagement metrics to maintain strong inbox placement

• The Email Marketing Associate will be joining our Digital Channel Strategy team. • This role will be instrumental in building and scaling our email marketing program by developing comprehensive strategies, implementing best practices, and employing data-driven insights. • The Email Marketing Associate will be responsible for designing, executing, and optimizing email marketing campaigns to drive engagement, retention, and growth. • Map and optimize the end-to-end email journey for new patient growth and retention. • Design and implement patient lifecycle journeys. • Build, schedule, and deploy targeted email campaigns. • Redesign and continually improve content with creative and content teams. • Partner with Analytics to manage suppression, list hygiene, and A/B tests. • Coordinate with Analytics on dashboards for open, click-through, conversion, and unsubscribe metrics. • Define governance, contact rules, subscription preferences, and unsubscribe benchmarks while maintaining documentation for email policies, templates, and brand standards. • Support planning for future data integrations and scalable prospect list growth to improve targeting and personalization capabilities. • Conduct regular performance reviews and recommend continuous improvements. • Ensure all emails comply with HIPAA and CAN-SPAM regulations.

• Lead the creation and execution of email marketing campaigns aimed at driving engagement, conversion, and retention across multiple brands. • Evaluate key email and SMS metrics (open rates, click-through rates, conversion rates) and use this data to optimize campaigns and improve performance. • Manage email lists by overseeing segmentation, hygiene, and weekly monitoring of list growth to ensure effective audience targeting. • Run A/B tests on subject lines, content, design, and customer segments to continuously improve engagement and conversions. Analyze test results to refine future campaigns. • Write compelling email copy aligned with brand voice and campaign goals. Work with design teams to ensure creative assets are optimized for engagement across all devices. • Provide feedback to email copywriters based on performance data, ensuring all email content aligns with brand tone, engages the audience, and supports overall campaign objectives. • Develop and optimize email flows such as welcome series, abandoned cart emails, and post-purchase campaigns to improve engagement and revenue generation. • Generate and share weekly performance reports on email campaigns. Provide actionable insights and recommend changes to optimize future campaigns. • Collaborate with teams across content, design, and paid media to ensure that email campaigns align with broader marketing objectives. • Stay updated on the latest email marketing trends, tools, and best practices, bringing fresh ideas to continually improve campaign strategies.