• Administer email marketing and sales engagement platforms (e.g. Outreach.io, OneSignal) • Serve as an internal platform expert to assist the team with questions and problems • Manage the configuration of the email marketing platform to ensure campaigns run smoothly • Maintain an active outreach calendar by managing the frequency of contact with customers • Act as a point of contact with vendors of email marketing software to stay informed about changes • Plan, create, test, and launch segmented email outreach campaigns • Draft email campaign templates with automated input fields related to personalization • Verify the correct configuration of email templates through robust testing • Execute fully automated (trigger) and semi-automated (drip) email campaigns • Ensure compliance with regulations for email campaigns and keep up with regulatory changes • Analyze and report relevant metrics and campaign results to management • Create reports and presentations on email campaign performance • Communicate insights and suggestions to other teams • A/B test email content, send timing, and segmentation • Complete HTML coding/scripting when necessary for adequate email content • Provide input on effective language for high quality outreach content

• Own the end-to-end email marketing strategy • Design and implement testing frameworks to optimize campaigns • Analyze performance metrics and translate insights into recommendations • Conduct qualitative and quantitative research on subscriber preferences • Drive commerce goals through promotional campaigns and lead generation programs • Collaborate with sales teams to develop nurture programs • Design lifecycle marketing programs to maximize customer lifetime value • Monitor deliverability, list health, and engagement metrics

• Own the end-to-end email marketing strategy, from acquisition and onboarding through engagement, retention, and reactivation • Design and implement comprehensive testing frameworks (A/B and multivariate) to continuously optimize subject lines, creative, copy, send times, segmentation, and personalization strategies • Analyze campaign performance metrics and translate insights into actionable recommendations that drive KPI improvements • Develop and maintain email best practices, style guides, and optimization playbooks • Conduct qualitative and quantitative research to understand subscriber preferences, behaviors, and pain points • Build detailed customer personas and segmentation strategies based on behavioral data, purchase history, and engagement patterns • Partner with analytics teams to develop sophisticated attribution models and measure email's impact across the customer journey • Drive commerce goals through promotional campaigns, abandoned cart programs, product recommendations, and upsell/cross-sell initiatives • Build and optimize lead generation programs that move prospects through the funnel • Collaborate with sales teams to develop nurture programs that support pipeline goals • Own email revenue targets and regularly report on performance against goals • Design lifecycle marketing programs that maximize customer lifetime value • Develop re-engagement and win-back campaigns to reduce churn • Create triggered and automated email flows that deliver timely, relevant content • Monitor deliverability, list health, and engagement metrics to maintain strong inbox placement

• The Email Marketing Associate will be joining our Digital Channel Strategy team. • This role will be instrumental in building and scaling our email marketing program by developing comprehensive strategies, implementing best practices, and employing data-driven insights. • The Email Marketing Associate will be responsible for designing, executing, and optimizing email marketing campaigns to drive engagement, retention, and growth. • Map and optimize the end-to-end email journey for new patient growth and retention. • Design and implement patient lifecycle journeys. • Build, schedule, and deploy targeted email campaigns. • Redesign and continually improve content with creative and content teams. • Partner with Analytics to manage suppression, list hygiene, and A/B tests. • Coordinate with Analytics on dashboards for open, click-through, conversion, and unsubscribe metrics. • Define governance, contact rules, subscription preferences, and unsubscribe benchmarks while maintaining documentation for email policies, templates, and brand standards. • Support planning for future data integrations and scalable prospect list growth to improve targeting and personalization capabilities. • Conduct regular performance reviews and recommend continuous improvements. • Ensure all emails comply with HIPAA and CAN-SPAM regulations.