• Produce thoughtful, testable creative across channels and own outcomes for campaigns and lifecycle sequences. • Write high‑converting emails & SMS: Subject lines, preview text, hooks, offers, CTAs—turn designs into messages that brand and sell. • Own campaign concepts & angles: Turn briefs into sharp creative strategies and scalable messaging frameworks that ladder up to revenue goals. • Craft lifecycle copy that retains: Welcome, post‑purchase, subscription, winback, churn‑save flows that increase customer LTV. • Develop landing page & offer copy: Headlines, hero sections, bullets, objection handling, FAQs, and checkout microcopy aligned to traffic and promos. • Research like a prosecutor: Pull VoC from reviews, support logs, social, and community channels; extract proof points, mechanisms, and specific claims. • Test, learn, scale: Propose A/B tests, define hypotheses, read results, and iterate to new controls. • Protect & elevate voice: Snap into each brand’s tone fast; document do’s/don’ts and collaborate closely with design and strategy.

Collaborate with art directors and cross-functional teams to bring ideas to life. Work closely with medical, legal, and regulatory reviewers to ensure all content is compliant...

• Work closely with the brand and marketing lead, as well as the in-house design team, to develop clear, compelling copy for campaigns and marketing collaterals • Research, conceptualise, and develop creative ideas and strategies for campaigns— including online and offline materials, video scripts, and other assets that resonate with the target audience • Collaborate with designers, PR, cross-functional teams, and external agencies on branding, marketing, and partnership initiatives • Create, edit, and proofread copy to ensure clarity, accuracy, and consistent brand voice across all communications • Oversee and support campaign execution from production through to launch • Stay up to date with industry trends, popular culture, and emerging movements within the crypto space • Perform any other ad-hoc duties as required.

• Develop high-converting copy for Google Ads (Demand Gen), search, video, and landing pages. • Create compelling copy for direct mail, newspapers, marriage mail, and inserts. • Consistently pitch "breakthrough" ideas, testing new hooks and angles to combat market fatigue. • Proactively audit funnels and propose copy experiments to drive real lift without the need for handholding. • Leverage AI-driven tools to accelerate research, ideation, and iteration while maintaining high-quality standards. • Partner with the Creative Director and digital team to ensure all messaging aligns with client KPIs and lead generation goals.