Role Description The Head of Acquisition is responsible for defining and executing the company’s customer acquisition strategy to drive sustainable growth. This role leads the development and optimisation of acquisition channels, manages external partners and suppliers, and ensures efficient budget allocation to maximise return on investment. Working closely with cross-functional teams including marketing, product, analytics, and CRM, the Head of Acquisition will use data-driven insights to scale performance, identify new growth opportunities, and deliver against ambitious commercial targets. Areas of Responsibility - Own and lead the company-wide acquisition strategy, defining channel mix, budget allocation, and long-term growth plans to drive sustainable customer acquisition. - Set and manage acquisition targets, KPIs, and performance benchmarks aligned with company commercial objectives and growth forecasts. - Build, lead, mentor, and develop the acquisition team, fostering a high-performance, data-driven culture. - Manage and optimise relationships with external partners, suppliers, networks, and agencies, ensuring strong performance, accountability, and continuous optimisation. - Oversee performance across all acquisition channels, monitoring CAC, ROI, traffic quality, LTV, and channel profitability to ensure efficient scaling. - Drive a culture of continuous testing, experimentation, and optimisation across all acquisition activities to maximise efficiency and growth. - Own and manage the acquisition budget, ensuring effective allocation and strong return on investment. - Deliver strategic performance reporting to senior leadership, providing clear insights, trends, risks, and opportunities for growth. - Work closely with internal and external stakeholders across marketing, promotions, product, analytics, compliance, and CRM & Personalisation to ensure acquisition strategies align with overall business objectives. - Identify and launch new acquisition channels, partnerships, and growth opportunities to expand market reach and drive long-term scalability. Qualifications - Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent professional experience. - 6+ years’ experience in player acquisition or performance marketing, ideally within the iGaming industry. - Proven experience leading acquisition strategy and managing performance marketing channels at scale. - Demonstrated experience managing teams and external partners/agencies. - Strong commercial mindset with a proven track record of driving measurable growth and optimising acquisition performance. - Highly organised, strategic, and results-driven with the ability to operate in a fast-paced environment. - Strong analytical and data-driven decision-making skills, with experience interpreting complex performance metrics. - Excellent communication, leadership, and stakeholder management skills. - Ability to influence senior stakeholders and cross-functional teams to drive alignment and execution. Benefits - Competitive salary - Performance Bonus - Private Health Insurance - Opportunities for career growth and development. - Collaborative and dynamic work environment. Company Description Yellow Social Interactive is a dynamic and innovative leader in the social gaming industry, dedicated to creating engaging and interactive experiences across various platforms. Our commitment to excellence and trust sets us apart in the market.

Forager is a fast-growing data-as-a-service platform providing high-accuracy people and company data to platforms and teams that rely on data to power GTM and recruiting workflows.   We’re building a repeatable, scalable outbound GTM engine targeting data-driven SaaS platforms (sales tech, recruiting tech, AI tools, and data platforms). This is a high-impact role working directly with the founder to design and execute that system from the ground up. The Role We’re hiring a GTM Growth Lead (ABM) to build and own our outbound pipeline engine. This is not a traditional growth marketing role. The focus is: - outbound ABM - pipeline creation - system design - experimentation - sales enablement You will define who we target, how we prioritize accounts, how we engage them, and how we build a repeatable, signal-driven GTM engine. What You’ll Do - Build and maintain the TAM - Define ICP, segmentation, and targeting   - Create an evergreen system to identify high-fit accounts - Develop account scoring (Tier 1 / Tier 2 / Tier 3) - Own the outbound motion - Design messaging and sequences (email + LinkedIn) - Work directly with SDR to improve reply rates and meeting conversion - Run weekly experiments (targeting, messaging, offers) - Build the GTM system - Connect TAM → CRM → outbound workflows - Ensure accounts and contacts are enriched and up to date - Define tracking for pipeline and engagement - Develop signal-driven outreach - Identify triggers (hiring, product launches, funding, etc.) - Build a system to prioritize accounts based on signals - Create playbooks and enable the team - Develop repeatable ABM playbooks (1:1 and scaled) - Build messaging templates and objection handling - Train SDRs and document processes for scale - Support deal execution - Help create assets (case studies, calculators, data samples) - Incorporate sales feedback into messaging and targeting What Success Looks Like - Consistent Sales-Accepted Tier 1 / Tier 2 meetings held - Strong outbound conversion (reply rate → meeting rate) - A clear, repeatable outbound playbook Measurable pipeline contribution from outbound Important Note: This role is focused on outbound pipeline creation and ABM execution, not paid acquisition or traditional growth marketing.

Role Description We're looking for a GTM Engineer to be the technical backbone of our marketing and revenue operations. You'll sit at the intersection of marketing, sales, and engineering. You will build the systems, automations, and data pipelines that turn Sumble's go-to-market motion from manual effort into a scalable machine. This isn't a traditional "marketing ops" role. You'll for sure be writing code. In fact, the Sumble app is structured from the ground up in one monorepo, which lends itself very well for coding. You'll build automations that route Sumble's own signal data into outbound sequences, creative dashboards to create tooling for other GTM teams, and build reporting dashboards. You will sit on top of the canonical data set of companies, people, and initiatives happening in the world, and you will think of creative ways to deploy it. If you've ever wished you could combine the builder mindset of a software engineer with the strategic leverage of a growth marketer, this is the role. If you are serious about this role, please record a 2 minute video explaining why you are a good fit for this role and send it to apurva at sumble dot com. Qualifications - Some prior experience GTM engineering, growth engineering, marketing ops, or revenue ops role at a B2B SaaS company. - Hands-on experience with CRM platforms (Salesforce or HubSpot) and marketing automation tools. - Experience building integrations, automations, or internal tools using APIs and workflow platforms (Zapier, Make, n8n, Tray, or custom scripts). - US Time Zone based (Remote). Requirements - A Builder Who Thinks in Systems: You see a manual process and immediately think about how to automate it. You're happiest when you're shipping something that makes a team measurably faster. - Technical and Business-Fluent: You can write vibe-coded Python, work with APIs, deploy scripts, and are curious to learn any latest tech trends that helps you generate pipeline. - Comfortable in Ambiguity: We're building this function from scratch. You'll need to prioritize ruthlessly, make decisions with incomplete information, and iterate fast. - Curious About GTM: You follow the modern GTM/RevOps conversation. You have very strong opinions on tools like Clay, Apollo, HubSpot, Salesforce, and you're excited about the "GTM engineer" movement. - Detail-Oriented but Fast: You care about clean data and reliable systems, but you don't over-engineer. You ship v1 quickly and improve from there. Benefits - Top tier medical, dental, and vision insurance (US) - 401(k) (US) - 4 weeks PTO - Equity in a high-growth, Series A company - Generous AI token usage policy

• Lead diagnostic analytics across Genre Pack acquisition performance, including Net New inflow, base migrations, cannibalization, and channel contribution. • Perform structured variance attribution to explain performance gaps versus plan, forecast, and prior trends. • Identify root causes across media, offer, pack mix, pricing, creative, and audience segments. • Deliver intraweek performance reads to support rapid decision-making in a dynamic growth environment. • Surface leading indicators and emerging risks that may impact short-term and mid-term performance. • Develop pack-level performance insights across pricing tiers, content mixes, promotional constructs, and bundling strategies. • Measure and isolate the impact of offer constructs and promotional experiments on inflow and engagement. • Analyze early engagement behavior and viewership patterns for Genre Pack subscribers. • Lead analytics for strategic initiatives tied to Genre Pack growth (pricing tests, packaging shifts, channel launches, partnerships). • Own executive dashboards and automated reporting frameworks for Genre Pack performance. • Operate as the primary analytical escalation point for urgent business questions. • Provide fast-turn analyses that balance rigor with speed in a rapidly evolving product environment.