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GTM Growth Lead (ABM)
Location
United States
Posted
74 days ago
Salary
0
Seniority
Lead
Job Description
GTM Growth Lead (ABM)
Forager
Forager is a fast-growing data-as-a-service platform providing high-accuracy people and company data to platforms and teams that rely on data to power GTM and recruiting workflows. We’re building a repeatable, scalable outbound GTM engine targeting data-driven SaaS platforms (sales tech, recruiting tech, AI tools, and data platforms). This is a high-impact role working directly with the founder to design and execute that system from the ground up. The Role We’re hiring a GTM Growth Lead (ABM) to build and own our outbound pipeline engine. This is not a traditional growth marketing role. The focus is: - outbound ABM - pipeline creation - system design - experimentation - sales enablement You will define who we target, how we prioritize accounts, how we engage them, and how we build a repeatable, signal-driven GTM engine. What You’ll Do - Build and maintain the TAM - Define ICP, segmentation, and targeting - Create an evergreen system to identify high-fit accounts - Develop account scoring (Tier 1 / Tier 2 / Tier 3) - Own the outbound motion - Design messaging and sequences (email + LinkedIn) - Work directly with SDR to improve reply rates and meeting conversion - Run weekly experiments (targeting, messaging, offers) - Build the GTM system - Connect TAM → CRM → outbound workflows - Ensure accounts and contacts are enriched and up to date - Define tracking for pipeline and engagement - Develop signal-driven outreach - Identify triggers (hiring, product launches, funding, etc.) - Build a system to prioritize accounts based on signals - Create playbooks and enable the team - Develop repeatable ABM playbooks (1:1 and scaled) - Build messaging templates and objection handling - Train SDRs and document processes for scale - Support deal execution - Help create assets (case studies, calculators, data samples) - Incorporate sales feedback into messaging and targeting What Success Looks Like - Consistent Sales-Accepted Tier 1 / Tier 2 meetings held - Strong outbound conversion (reply rate → meeting rate) - A clear, repeatable outbound playbook Measurable pipeline contribution from outbound Important Note: This role is focused on outbound pipeline creation and ABM execution, not paid acquisition or traditional growth marketing.
Job Requirements
- Proven experience building outbound / ABM pipeline
- Track record of generating qualified meetings or pipeline
- Strong understanding of ICP, targeting, and messaging
- Hands-on operator (not just strategy)
- Comfortable working in a fast-paced startup
- Deep experience with Clay, Sales Nav, or sequencing tools
- Experience with SaaS platforms (GTM, recruiting, data, AI)
- Experience training SDRs and building playbooks
Benefits
- Build the outbound GTM engine from scratch
- Work directly with the founder
- High ownership and visible impact on revenue
- Opportunity to shape how the company scales
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