• Lead diagnostic analytics across Genre Pack acquisition performance, including Net New inflow, base migrations, cannibalization, and channel contribution. • Perform structured variance attribution to explain performance gaps versus plan, forecast, and prior trends. • Identify root causes across media, offer, pack mix, pricing, creative, and audience segments. • Deliver intraweek performance reads to support rapid decision-making in a dynamic growth environment. • Surface leading indicators and emerging risks that may impact short-term and mid-term performance. • Develop pack-level performance insights across pricing tiers, content mixes, promotional constructs, and bundling strategies. • Measure and isolate the impact of offer constructs and promotional experiments on inflow and engagement. • Analyze early engagement behavior and viewership patterns for Genre Pack subscribers. • Lead analytics for strategic initiatives tied to Genre Pack growth (pricing tests, packaging shifts, channel launches, partnerships). • Own executive dashboards and automated reporting frameworks for Genre Pack performance. • Operate as the primary analytical escalation point for urgent business questions. • Provide fast-turn analyses that balance rigor with speed in a rapidly evolving product environment.

• Deliver second-level, high-touch, and tailored engagement to optimize the use of Covetrus platforms and enhance customer experience. • Conduct regular wellness checks for all clinics in the assigned region (twice annually) to identify and address concerns, ensure adoption, and gather valuable feedback. • Build trust by understanding customer needs, aligning solutions to their business goals, and providing guidance to improve outcomes with Covetrus tools and services. • Increase dollars in same-store growth and reduce the number of deactivations. • Strong focus on top-tier or strategically significant clinics to drive partnerships with our technology offerings for our clinics’ long-term success. • Guide customers to leverage proactive prescribing, marketing, and auto ship capabilities, ensuring full adoption of Covetrus solutions. • Assist practices in integrating Covetrus tools into their workflows to boost efficiency and drive measurable growth. • Help customers understand and utilize platform analytics to achieve baseline benchmarks, ensuring measurable return on investment. • Collaborate with Veterinary Relationship Managers (VRMs) to identify growth opportunities, target underperforming accounts, and drive workflow optimization of the tools. • Conduct advanced demonstrations of Covetrus solutions to deepen customer understanding and drive faster close rates. • Identify and promote additional features and complementary solutions, aligning with customer needs to expand their engagement. • Provide customers with financial insights, including usage patterns and recommendations to maximize outcomes. • Resolve customer banking and payment-related inquiries, ensuring smooth financial operations. • Identify potential risks through data-driven insights and collaborate with VRMs to proactively address concerns. • Implement risk mitigation plans to prevent churn and enhance customer retention, ensuring continued engagement with Covetrus solutions. • Ensure customers understand and maximize the value of Covetrus solutions through clear communication and alignment with business goals. • Partner with customers to integrate marketing strategies that highlight platform benefits, including new platform features that increase practice growth, efficiencies and client loyalty. • Gather Voice of the Customer data to inform internal strategies, enhance products, and improve the overall customer experience. • Serve as a conduit between the clinic and product development, service, and data analytics to provide customer feedback on enhancements, tools needed, marketing solutions, and competitive intelligence.

Role Description This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Lifecycle Marketing Manager - REMOTE. In this role, you will be instrumental in scaling lifecycle-focused campaigns that enhance the customer experience throughout their journey. You will engage with various marketing teams to develop effective strategies that leverage data insights for targeted program execution. Your contributions will significantly impact customer acquisition, retention, and cross-selling efforts, ultimately driving measurable business results. This strategic position demands collaboration across multiple departments and innovative thinking to elevate brand presence in the competitive landscape. - Partner with key marketing teams to align lifecycle campaigns with customer journey moments. - Develop engaging campaign messages and visuals that distinguish the brand in B2B markets. - Drive global campaign orchestration for product launches and strategic growth initiatives. - Ensure consistency across multiple channels including email, digital media, and events. - Utilize AI tools to enhance campaign efficiency and personalization. - Foster team collaboration and clarify roles to maximize impact throughout the customer journey. Qualifications - 5+ years of experience in B2B marketing, demand generation or campaign management. - Proven track record of managing global multi-channel campaigns end-to-end. - Growth marketing mindset with expertise in testing and optimizing strategies. - Data-driven approach to decision making and campaign measurement. - Experience in using AI tools responsibly in marketing workflows. - Strong collaboration and interpersonal skills across cross-functional teams. - Capability to coordinate with specialized marketing teams effectively. - Familiarity with ABM/ABX and AI-powered marketing platforms. Benefits - Flexible working hours and remote work options. - Opportunity to work in a dynamic and innovative environment. - Access to professional development and training resources. - Inclusive culture that values diversity and equity. - Collaborative team atmosphere that encourages feedback and growth. - Competitive salary and comprehensive benefits package. - Performance-based incentives and recognition programs.

• Develop cross-channel lead engagement strategies within a multichannel approach, working on topics such as shared credit management, engagement, and lead base management. • Lead the design process for your squad, participating in discovery, prototyping, validation, and delivery phases. • Collaborate with PMs and engineers to structure and validate hypotheses, supporting co-creation sessions, experiments, and usability testing. • Translate technical and business requirements into intuitive, accessible experiences, ensuring decisions are aligned with the user journey. • Gather evidence through qualitative and quantitative tests and research, ensuring technical feasibility and solution value. • Facilitate communication between technical and non-technical teams, promoting alignment and shared understanding. • Analyze usage, engagement, and conversion metrics to propose continuous improvements to the experience. • Present ideas and defend design deliverables based on data and customer value.