• Support development and execution of the Stelo HCP marketing strategy, ensuring alignment to brand positioning, portfolio priorities, and business • Translate clinical and product value into clear, compelling, and compliant HCP messaging across channels • Plan and execute HCP-focused paid media campaigns (programmatic, endemic, paid social, paid search, etc) in partnership with internal media lead and agency teams • Ensure consistent brand and message delivery across all HCP touchpoints to deliver personalized, compelling experience that creates action • Develop and maintain HCP sales enablement tools, including visual aids, brochures, presentations, digital assets, and field resources • Support Stelo HCP website, email and paid media content development for Stelo, including ongoing optimization of provider pages, educational content, and conversion pathways • Drive HCP lead generation through digital campaigns, email journeys, website forms, events, and affiliate programs • Serve as a primary marketing partner to Medical, Legal, and Regulatory teams to ensure timely, compliant development and approval of HCP assets.

Job Description: Role Title: AVP – Marketing Preference & Consent Management (L11) Company Overview: Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more. - We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies. - We offer Flexibility for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being. - We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles. Organizational Overview: The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market. Role Summary/Purpose: As a member of the Performance Marketing Center of Excellence, within the Synchrony Growth organization, the AVP, Marketing Preference & Consent Platforms serves as a consent & marketing preference platform expert within the Database Marketing organization. As part of the Database Marketing team, this role will support Preference Center leadership in effectively developing and managing the platform/program activities including consent banner roll-out, customer experience and preference engagement and other associated activities. Essential Responsibilities: - Support Marketing Consent & Preference leadership in effectively developing, communicating and validating business requirements to cross-functional partners to ensure effective and timely product activations - Participate in testing, QA and validation efforts, partnering with cross-functional peers to evaluate implementation of communicated requirements - Support analytic and strategic reporting requests, and implement platform KPI's. Conduct analysis of performance trends. Provide insightful business performance reporting and make recommendations - Become a Consent & Preference platform SME, deeply understanding data and platform architecture, data flows and processes - Work cross-functionally with internal and external partners in support of marketing integrations - Manage day-to-day build and run activities for consent-related activities, and perform other duties and/or special projects as required Qualifications/Requirements: - Bachelors degree in computer science, engineering or information technology with 6+ years of marketing technology experience or in lieu of degree 8+ years of experience required - 6+ years of professional work experience, including: - 3+ years in a BA, BSA or similar role, gathering, writing & delivering detailed requirements to stakeholders, or similar product manager/owner role - 3+ years’ experience in Agile methodologies and processes - 3+ years’ experience in marketing technology and/or platforms, ideally within Consent Management - Experience working with HTML, CSS, JavaScript, SQL and Python with direct, hands-on experience within Preference & Consent Management platforms and tools. Ability to manage consent, privacy and marketing preferences highly desired. - Experience working within an Agile framework, leveraging Jira and comfortable participating in Agile formalities including PI Planning, reviews and prioritization. - Demonstrated understanding and command of customer-facing platforms, applications or technologies Desired Characteristics: - Direct, hands-on experience within Preference & Consent Management platforms and tools. Ability to manage consent, privacy and marketing preferences highly desired - Demonstrated understanding and command of customer-facing platforms, applications or technologies - Participation in enterprise-wide Agile trains, utilizing planning processes, intake forms and requirements. - Experience with AI-based solutioning focused on Agentic and/or Generative strategies - Proven experience synthesizing insights from structured analyses to inform business decisions and communicating with stakeholders in an effective manner - Strong skills in project management, communications, multi-tasking are essential. Ability to work independently and relationship management are keys to success - Experience working directly with technology suppliers to oversee improvements, troubleshoot and provide governance - Understanding of the US Consent & Privacy landscape, including legal and regulatory policies, tools and platforms, and customer choice strategies. - Highly motivated, assertive self-starter with the ability to work autonomously or as a strong team participant - Experience with consumer financial services, ideally with exposure to credit card marketing or retail marketing. Familiar with consumer protection, privacy and related laws and policies. Eligibility Criteria: Bachelors degree in computer science, engineering or information technology with 6+ years of marketing technology experience or in lieu of degree 8+ years of experience required Work Timings: 2PM - 11PM IST This role qualifies for Enhanced Flexibility offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs) We are proud to offer flexibility at Synchrony. Our way of working allows you the option to work from home or workspaces in our Regional Engagement Hubs—Hyderabad, Bengaluru, Pune, Kolkata, or Delhi/NCR. Occasionally you may be required to commute or travel to Hyderabad or one of the Regional Engagement Hubs for in person engagement activities such as business or team meetings, trainings, and culture events. For Internal Applicants: - Understand the criteria or mandatory skills required for the role, before applying - Inform your manager and HRM before applying for any role on Workday - Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format) - Must not be any corrective action plan (Formal/Final Formal,LPP) - L9+ Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible. - L09+ Employees can apply Grade/Level: 11 Job Family Group: Marketing

OEC provides software solutions to those who work in the automotive parts and repair industry. Our solutions make it easier for automotive industry professionals to buy and sell parts, conduct repair research & planning, optimize estimates, improve the parts supply chain, and more. OEC partners with many of the world’s largest manufacturers, dealers and suppliers, shops and repairers, and service providers, giving our customers access to a comprehensive network and a streamlined workflow. Job Summary Tests, iterates, and develops scalable programs and repeatable processes that can grow with the business. Designs and executes programs that help drive adoption, reduce churn, expand customer relationships, and activate customers as advocates across stakeholder groups including vehicle manufacturers (OEMs), insurance carriers, independent repair facilities and multi-shop operators (MSOs), and suppliers. Works cross-functionally with Product, Sales, Customer Success, and Revenue Operations to help build the foundation for a customer marketing function that is data-driven, measurable, and built to scale. Key Responsibilities 1. Builds and operationalizes scalable customer marketing programs that support onboarding, product adoption, engagement, and long-term retention across the OEC ecosystem. 2. Designs, tests, and refines repeatable lifecycle marketing processes that can be implemented consistently across customer segments, partners, and product initiatives. 3. Builds strong relationships with key customer stakeholders including vehicle manufacturers (OEMs), insurance carriers, independent repair facilities, multi-shop operators (MSOs), suppliers, and industry partners to position OEC and our customers favorably within the industry. 4. Partners with customer facing teams to strengthen engagement strategy for key enterprise customers, including Customer Advisory Board (CAB) and other strategic executive relationship programs. 5. Partners closely with Product, Sales, Customer Success, and Revenue Operations teams to align customer engagement strategies with product roadmaps, go-to-market initiatives, and revenue objectives. 6. Develops targeted customer campaigns and communications designed to increase product usage, expand platform engagement, and reduce customer churn. 7. Establishes and manages customer advocacy programs including testimonials, case studies, reference customers, and customer success stories that highlight real-world value. 8. Conducts customer interviews and gathers voice-of-customer insights to inform marketing strategy, product positioning, and customer experience improvements. 9. Collaborates with marketing and events teams to showcase customer success stories through webinars, industry events, and digital content initiatives. 10. Defines and tracks key performance metrics related to adoption, engagement, retention, and advocacy, using data insights to continuously improve lifecycle marketing programs. Education A bachelor’s degree from an accredited college or university is required, with a focus in Marketing, Communications, Business, or a related discipline. In the absence of a degree, equivalent work experience directly related to the key responsibilities of the role will be considered as a substitute. Experience At least 6 years of experience in B2B marketing focused on customer marketing, lifecycle marketing, or retention marketing in a SaaS or technology environment, with demonstrated experience building or managing customer marketing programs including onboarding journeys or lifecycle campaigns and advocacy initiatives, plus hand-on work with product usage data, and a proven ability to build scalable, repeatable processes and programs from scratch. Automotive aftermarket industry experience highly preferred, particularly working with OEMs, insurers, repair networks, MSOs, dealerships, or parts suppliers. Familiarity with the operational and technology ecosystem that connects these stakeholders will help accelerate impact in this role. Must also be able to demonstrate the following skills and abilities: · Strong written and verbal communication skills, with the ability to write clearly for both technical and non-technical audiences — from subject lines and nurture emails to executive summaries. · Comfortable operating in ambiguity and creating structure where none previously existed. · Data-driven mindset — comfortable working with engagement data, health scores, and CRM reporting to identify risk, opportunity, and program performance. · Proficiency with marketing automation platforms (HubSpot). · Skilled at collaborating across teams. · Customer-focused orientation with genuine interest in understanding the day-to-day workflows of repair shop owners and operators. · Excellent project management skills — able to manage multiple programs, deadlines, and stakeholders simultaneously. · Flexible and adaptable approach to work, with the ability to shift priorities in response to business needs. · Able to effectively work and thrive in a remote/hybrid environment with limited in-person interactions. Special Position Requirements • Travel is expected for this role up to 10% of worktime. • Willing and able to attend virtual meetings with the laptop camera on. What makes working at OEC awesome? It varies from employee to employee. For some, it's the flexibility - whether it's remote work or a hybrid or in-person role, OEC takes our teams across multiple time zones and international communities. For others, it's the strong sense of camaraderie and community that celebrates both individuals and team-driven contributions. Or it could be the empowerment and how the team is encouraged to take risks, learn, and grow within a dynamic and supportive environment. But no matter what gets us out of bed in the morning, our whole global community is inspired to be forward thinking and drive innovative solutions for the automotive parts and repair industry. OEConnection is subject to certain governmental recordkeeping and reporting requirements for the administration of civil rights laws and regulations. In order to comply with these laws, we invite applicants and employees to voluntarily self-identify their gender, race and ethnicity. Submission of this information is strictly voluntary and refusal to provide it will not subject you to any adverse treatment. The information obtained will be kept confidential and may only be used in accordance with the provision of applicable laws, executive orders, and regulations, including those that require the information to be summarized and reported to the federal government for civil rights enforcement. When reported, data will not identify any specific individual. This information will be maintained separately from your application for employment. If you do not wish to self-identify at this time, you may do so in the future by submitting this form. Failure to provide the following information will not subject you to any adverse action or treatment. OEConnection is an Equal Opportunity/ Affirmative Action employer. We provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability or any other legally protected status. We prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment or career development.

Role Description We’re looking for a forward-thinking AI SEO Specialist to optimize content for AI-powered search tools, including ChatGPT, Claude, and other generative AI platforms. You’ll bridge traditional SEO strategies with cutting-edge AI techniques to ensure our content ranks highly in AI-generated answers and virtual assistants. As an AI SEO Specialist, you’ll: - Optimize content for AI-powered search platforms, ensuring high visibility in AI-generated answers. - Create AI-friendly content. - Conduct keyword research for conversational queries. - Craft effective prompts. - Monitor performance and implement SEO strategies, staying ahead of trends in generative search and AI optimization. - Optimize website content and digital assets for AI search engines and large language models (LLMs). - Collaborate with content teams to develop AI-friendly, concise, and highly answerable content. - Craft and test prompts for AI tools to maximize content visibility. - Conduct keyword research focused on natural language, conversational queries, and user intent. - Monitor AI search performance and analyze trends to improve strategies. - Stay up-to-date on AI tools, generative models, and evolving search algorithms. - Report insights and recommendations to improve AI content performance. Qualifications - Proven experience in SEO; experience with AI search optimization is a plus. - Strong understanding of on-page, off-page, and technical SEO. - Familiarity with LLMs such as ChatGPT, Claude, or similar platforms. - Knowledge of answer engine optimization (AEO) or generative engine optimization (GEO). - Experience with SEO tools like Google Analytics, SEMrush, or Ahrefs. - Analytical mindset and strong problem-solving skills. - Excellent communication skills to collaborate with content and technical teams. - Bonus: Experience with prompt engineering, AI automation, or coding (Python, APIs). Requirements - Initial Interview (Recruiter/HR) - Client Interview