Job Closed

This listing is no longer active.

Jobgether logo
Jobgether

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1 We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Senior Marketing Analytics Lead

Location

United States

Posted

96 days ago

Salary

0

Seniority

Lead

No structured requirement data.

Job Description

Senior Marketing Analytics Lead

Jobgether

Role Description This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Director of Marketing Analytics - REMOTE. In this pivotal role, you will lead the strategy and optimization of analytics across digital marketing efforts. You will interface between marketing performance metrics and financial health, contributing significantly to the company’s growth. Your success will be measured by your ability to drive insights that optimize customer acquisition and retention strategies. If you have a passion for data and a focus on delivering measurable results, this could be the perfect opportunity for you. Join us in making a meaningful impact while working remotely. - Own measurement and optimization of paid media and affiliate channels. - Lead lifecycle analytics across onboarding and retention. - Develop frameworks for assessing marketing impact. - Establish full-funnel KPIs for marketing performance. - Drive structured experimentation across channels. - Optimize media mix and targeting strategies. - Build forecasting models for revenue impact. - Lead development of integrated marketing datasets. - Define metrics and ensure reporting accuracy. - Translate data into executive-ready insights. - Identify growth opportunities through data analysis. - Mentor a high-performing marketing analytics team. Qualifications - 10+ years in marketing and fintech analytics. - Deep expertise in digital performance marketing. - Strong understanding of consumer lending economics. - Experience with scalable reporting environments. - Advanced SQL skills and BI tool familiarity. Benefits - Generous paid time off. - Competitive medical, dental, and vision coverage. - 401K with company match for US employees. - Company-paid life insurance. - Access to mental health and wellness resources. - Company-paid volunteer time for community service. - A value-based culture promoting growth opportunities. - Legal coverage and additional supplemental options.

Job Requirements

  • 10+ years in marketing and fintech analytics.
  • Deep expertise in digital performance marketing.
  • Strong understanding of consumer lending economics.
  • Experience with scalable reporting environments.
  • Advanced SQL skills and BI tool familiarity.

Benefits

  • Generous paid time off.
  • Competitive medical, dental, and vision coverage.
  • 401K with company match for US employees.
  • Company-paid life insurance.
  • Access to mental health and wellness resources.
  • Company-paid volunteer time for community service.
  • A value-based culture promoting growth opportunities.
  • Legal coverage and additional supplemental options.

Related Categories

Related Job Pages

More Marketing Analyst Jobs

OtherRemoteTeam 51-200

* Fraud and phishing warning * Please apply directly via our volunteering portal/ATS at https://wevote.applytojob.com/apply. Do not apply via any other job portals, aggregators, or sites, as your information may not be secure, or the role may no longer be accepting applications. Thank you *About WeVote* WeVote is a 100% volunteer-powered, nonpartisan nonprofit that uses technology to help voters make informed decisions. With 150+ active volunteers and a national reach—all on a budget under $50K/year—we prove grassroots, mission-first civic tech can have real impact. Join the WeVote Movement WeVote has an open volunteer position for a Google Analytics Specialist (volunteer), for 3+ hours or more per week. You are an experienced professional with a passion for helping America navigate our current political environment. This is an opportunity to work remotely with our active team to help us get ready for multiple upcoming elections. Our ideal volunteer is passionate about politics and excited to use technology to educate voters and increase voter turnout. You’ll also gain valuable technical skills, have opportunities for leadership development, and expand your personal and professional network. About Us WeVote is a nonpartisan get-out-the-vote nonprofit startup and a celebrated Fast Forward nonprofit technology grantee. WeVote is a movement of over 120 active passionate, part-time volunteers (starting with the founders) who build mobile technologies that will touch and mobilize millions of voters on Election Day. We believe that many voters are busy, distracted, and impatient. We have a goal of providing a positive voting experience that helps people decide how to vote. More information at https://WeVote.US or @WeVote on X. Main Functional Role: This role requires 1-2 years of hands-on experience with Google Analytics and a deep understanding of web analytics and data interpretation. The Google Analytics Specialist will be responsible for implementing, managing, and analyzing web analytics solutions to provide actionable insights that drive business growth and improve the customer journey. Key Interactions: - Collaborate with marketing, product management, and development teams. - Work closely with stakeholders to understand business requirements and translate them into technical specifications for web analytics. Main Responsibilities: - Implement and manage Google Analytics tracking across various digital platforms. - Analyze website traffic and user behavior to identify trends, insights, and opportunities for optimization. - Create custom reports and dashboards to monitor key performance indicators (KPIs). - Conduct A/B testing and conversion rate optimization (CRO) to improve website performance. - Provide actionable recommendations based on data analysis to inform marketing strategies and product development. - Ensure data accuracy and integrity by performing regular audits and troubleshooting tracking issues. Technical/Experience Requirements: - Bachelor's degree in Marketing, Data Science, Computer Science, or a related field. - 1-2 years of experience with Google Analytics, including implementation, management, and analysis. - Proficiency in Google Tag Manager for managing tracking codes and tags. - Experience with data visualization tools such as Looker, Tableau, or similar. - Strong understanding of web analytics concepts, including segmentation, funnel analysis, and attribution modeling. - Google Analytics certification is preferred - Familiarity with HTML, JavaScript, SQL, and Looker / Tableau Reports is a plus. - Excellent analytical and problem-solving skills with a keen attention to detail. - Strong communication skills to present insights and recommendations to non-technical stakeholders. Mindset and Character: - Analytical thinker with a data-driven approach to decision-making. - Proactive and self-motivated with a strong sense of ownership and accountability. - Ability to work collaboratively in a team environment. - Detail-oriented with a commitment to maintaining data integrity and accuracy. - A willingness to work with and support other volunteers. - 3+ hours per week during our core team hours M-F 8 a.m. - 6 p.m. PT How to apply: Submit your resume (at https://wevote.applytojob.com/apply/) and include a brief note/cover letter to why you are interested in WeVote and helping our mission.

United States
Job Closed
OtherRemoteTeam 1,001-5,000H1B Sponsor

Role Description Real Chemistry is seeking a Manager, Measurement to join our Integrated Intelligence team. This role is responsible for contributing to a breadth of marketing analytics topics, leveraging data across marketing, digital experiences, customer platforms, omnichannel experiences, and technology ecosystems to generate meaningful insights and inform strategic decision making. You will be responsible for the execution of ongoing reporting, managing project timelines and developing initial insights and findings from analysis of program performance data. You will work in partnership with senior leads to deliver standard and ad-hoc analyses across integrated digital campaigns, communicating results to internal and external clients with an emphasis on providing actionable insights from the data. Integrated Intelligence (or I 2 ) is the practice formerly known as Analytics. We changed our name to more closely identify with the innovative work we do beyond just data analysis. We integrate across data sources, functions, methodologies, and technology, and we’re providing intelligence because our data leads to insights and our insights lead to action. And when you put those two things together, we are exponentially better at helping our clients make critical business decisions. This is a hybrid role, based in any of our US offices—including New York City, Boston, Chicago, Carmel, Lambertville, or Wilmington—or remotely within the US, depending on team and business needs. Qualifications - Strong understanding of omnichannel measurement and analytics, including how integrated marketing, digital experiences, and technology ecosystems work together to drive performance across the customer journey, as well as martech ecosystems. - Strong experience in cross-channel reporting, including quantitative performance of KPIs and performance benchmarks and qualitative insight generation, drawing inferences to inform actionable recommendations. - Familiarity working with a range of marketing, digital, and customer data sources, such as web analytics, CRM, marketing platforms, and enterprise data systems. - Familiarity with digital media and martech data sets such as AdWords, DoubleClick, Trade Desk, Google Analytics, Facebook, and Salesforce. - Familiarity with healthcare specific datasets such as claims, specialty pharmacy, and Veeva (strongly preferred). - Experience in data management and automated reporting solutions such as Power BI or Tableau. - Basic understanding of data modeling principles. - Strategic approach to measurement and reporting with a lens towards actionable insights. Requirements - Assists in the day-to-day analytics relationships with account and activation teams, executing ongoing and ad-hoc requests. - Develop reporting deliverables with accurate data and initial insights and recommendations for internal team review. - Assist in training junior resources in digital marketing and measurement as well as report creation and insight development process. - Present findings in a professional manner to internal and external audiences. - Participate in initiatives, collaborative efforts, and brainstorming sessions with internal teams. - Experience defining and applying KPI frameworks, success metrics, and measurement methodologies across complex, multi‑touch customer journeys. - Proven ability to synthesize quantitative and qualitative data into clear insights and recommendations that inform decision making. - Comfort working across multiple data domains (e.g., marketing, product, web, CRM, sales, operations) to support holistic performance analysis. Benefits - Comprehensive benefit program and perks tailored to your region. - Free snacks in offices to keep you running all day long. - Generous holiday and paid time off. - Options for private medical, dental, and vision plans. - Support in saving for the future. - Mental wellness coaching and support. - Access to more than 13,000 online classes with LinkedIn Learning.

United States
$70K - $80K / year
Job Closed
Twilio logo

Web Analytics & Insights Manager

Twilio

Build the future of communications.

OtherRemoteTeam 5,001-10,000H1B Sponsor

Who we are At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! . See yourself at Twilio Join the team as Twilio’s next Web Analytics & Insights Manager. About the job This position is needed to partner in driving a scalable, holistic web analytics implementation strategy while maintaining data integrity of existing setup, ultimately ensuring Twilio.com web tracking capabilities continue to grow, are utilized by the company, and are accurate + reliable. The ideal candidate collaborates with several cross-functional teams at Twilio such as UX, CRO, Web Strategy, Web Dev, Demand Gen, SEO, Content+ more to deliver scalable and easy-to-use web analytics solutions and insights. As a subject matter expert in this space, you will grow your presence company-wide and eventually own relationships cross-functionally. We are looking for someone with proven experience in GA4 implementation, business/marketing analytics reporting, analysis and stakeholder communications. Responsibilities In this role, you’ll: - Work closely with the Web team to deliver desired web analytics tracking for business stakeholders - Own and maintain a holistic GA/web analytics strategy, implementation, troubleshooting, documentation + enablement - Brainstorm with technical and non-technical stakeholders on creative ways to meet data requirements, while balancing site performance, holistic tagging strategies, and expanded data capabilities - Drive continual web analytics capability improvements, and maintain high standards for data integrity - Own and share recurring monthly and adhoc analysis, deep dives, storytelling to uncover the ‘so what’ - providing actionable insights and recommendations across site, page, channel and A/B testing performance - Strategize and build scalable solutions that support company-wide enablement and the utilization of web analytics for data-driven decision-making - Partner with our CDP SMEs to orchestrate a unified data strategy, maximizing the integration between our CDP and Google Analytics to drive a 360-degree view of the customer journey Qualifications Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table! *Required: - 5 years of experience in web analytics - ​​Expertise in Google Analytics 4, both implementation and analysis. - Strong knowledge of JavaScript, HTML, and browser dev tools. - Hands-on experience with Google Tag Manager (GTM) - Familiarity with A/B and multivariate testing frameworks, as well as web personalization - Strong communication skills with the ability to communicate effectively with both technical and non-technical audiences - Detail-oriented with a passion for clean, trustworthy data. - Strong analytical skills with a track record of independently exploring data, delivering insights, storytelling, and actionable recommendations. - Excellent collaborator across cross functional teams; skilled in managing stakeholder projects - Highly reliable and accountable. A self-starter. - Interest or experience in applying AI-driven solutions to analytics workflows. Desired: - Familiarity with Big Query, Adobe AEM, Adobe Target - Interest or exposure to fraud monitoring tools and processes. - Experience with Looker Studio, Tableau, or other BI tools. - Working knowledge of Customer Data Platforms (CDPs) and analytics data integrations. - A deeper understanding of: - First party and third party cookies - Cross domain tracking (including the limitations of web protocols and UTM strategies) - Tagging and tracking strategies (e.g., when to use Segment → GA4 vs. GTM → GA4 for optimal efficiency) - Ad pixel setup and utms deployment strategies Location This role will be remote, but is not eligible to be hired in CA, CT, NJ, NY, PA, WA. Travel We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 15% travel is anticipated to help you connect in-person in a meaningful way. What We Offer Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location. Compensation *Please note this role is open to candidates outside of California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Washington D.C., and Washington State. The information below is provided for candidates hired in those locations only. The estimated pay ranges for this role are as follows: - Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C. : $106,320 - $132,900. - Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $112,560 - $140,700. - Based in the San Francisco Bay area, California: $125,040 - $156,300. - This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are generally eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave. The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. Application deadline information Applications for this role are intended to be accepted until April 31, 2026, but may change based on business needs. Twilio thinks big. Do you? We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts. So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for, please consider other open positions. Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

United States
OtherRemoteTeam 51-200

* Fraud and phishing warning * Please apply directly via our volunteering portal/ATS at https://wevote.applytojob.com/apply. Do not apply via any other job portals, aggregators, or sites, as your information may not be secure, or the role may no longer be accepting applications. Thank you *About WeVote* WeVote is a 100% volunteer-powered, nonpartisan nonprofit that uses technology to help voters make informed decisions. With 150+ active volunteers and a national reach—all on a budget under $50K/year—we prove grassroots, mission-first civic tech can have real impact. Join the WeVote Movement WeVote has an open volunteer position for a Web Analytics Specialist (Google) (volunteer), for 3+ hours or more per week. You are an experienced professional with a passion for helping America navigate our current political environment. This is an opportunity to work remotely with our active team to help us get ready for multiple upcoming elections. Our ideal volunteer is passionate about politics and excited to use technology to educate voters and increase voter turnout. You’ll also gain valuable technical skills, have opportunities for leadership development, and expand your personal and professional network. About Us WeVote is a nonpartisan get-out-the-vote nonprofit startup and a celebrated Fast Forward nonprofit technology grantee. WeVote is a movement of over 120 active passionate, part-time volunteers (starting with the founders) who build mobile technologies that will touch and mobilize millions of voters on Election Day. We believe that many voters are busy, distracted, and impatient. We have a goal of providing a positive voting experience that helps people decide how to vote. More information at https://WeVote.US or @WeVote on X. Main Functional Role: This role requires 1-2 years of hands-on experience with Google Analytics and a deep understanding of web analytics and data interpretation. The Google Analytics Specialist will be responsible for implementing, managing, and analyzing web analytics solutions to provide actionable insights that drive business growth and improve the customer journey. Key Interactions: - Collaborate with marketing, product management, and development teams. - Work closely with stakeholders to understand business requirements and translate them into technical specifications for web analytics. Main Responsibilities: - Implement and manage Google Analytics tracking across various digital platforms. - Analyze website traffic and user behavior to identify trends, insights, and opportunities for optimization. - Create custom reports and dashboards to monitor key performance indicators (KPIs). - Conduct A/B testing and conversion rate optimization (CRO) to improve website performance. - Provide actionable recommendations based on data analysis to inform marketing strategies and product development. - Ensure data accuracy and integrity by performing regular audits and troubleshooting tracking issues. Technical/Experience Requirements: - Bachelor's degree in Marketing, Data Science, Computer Science, or a related field. - 1-2 years of experience with Google Analytics, including implementation, management, and analysis. - Proficiency in Google Tag Manager for managing tracking codes and tags. - Experience with data visualization tools such as Looker, Tableau, or similar. - Strong understanding of web analytics concepts, including segmentation, funnel analysis, and attribution modeling. - Google Analytics certification is preferred - Familiarity with HTML, JavaScript, SQL, and Looker / Tableau Reports is a plus. - Excellent analytical and problem-solving skills with a keen attention to detail. - Strong communication skills to present insights and recommendations to non-technical stakeholders. Mindset and Character: - Analytical thinker with a data-driven approach to decision-making. - Proactive and self-motivated with a strong sense of ownership and accountability. - Ability to work collaboratively in a team environment. - Detail-oriented with a commitment to maintaining data integrity and accuracy. - A willingness to work with and support other volunteers. - 3+ hours per week during our core team hours M-F 8 a.m. - 6 p.m. PT How to apply: Submit your resume (at https://wevote.applytojob.com/apply/) and include a brief note/cover letter to why you are interested in WeVote and helping our mission.

United States
Job Closed