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All Digital. One Platform.
Client Analyst
Location
Colorado
Posted
66 days ago
Salary
$68K - $80K / year
Seniority
Mid Level
Job Description
Client Analyst
Basis Technologies
• Create, QA, and troubleshoot custom dashboards with manager support to ensure data integrity. • Prepare and deliver templated reporting decks and client CPR walk-throughs, clearly communicating insights and supporting strategic decision-making in collaboration with ICS and channel leads. • Independently manage and lead analytics strategy for executional and priority accounts, delivering insights, analyses, and data-driven recommendations that align with client business goals. • Design and implement data collection strategies and performance measurement plans aligning campaign KPIs with strategic objectives and identifying optimization opportunities to support comprehensive campaign evaluation and business impact analysis. • Collaborate with cross-functional teams (Sales, Media Ops, Ad Ops) to define and track key performance metrics, development of campaign measurement strategies and optimization planning • Being the day-to-day analytics point of contact for assigned client accounts • Aligning campaign objectives/KPIs with client business goals, develop performance measurement plans and recommendations for campaign optimization • Analyzing performance data to investigate hypotheses across large, multi-dimensional datasets • Delivering actionable insights and analyses that tell the performance story of the campaign, focusing on campaign success • With the help of your manager, recommending data collection strategies for your assigned set of clients • Partnering with account team members to develop forward-looking campaigns based on historical performance insights • Presenting optimization recommendations and insights to both client and internal audiences • Educating internal teams on Basis solutions related to analytics such as attribution, data management, consumer journey, etc.
Job Requirements
- Min 2 years digital media experience, especially in media measurement or analytics departments
- Bachelor’s degree in Advertising, Marketing, Business, Statistics or Economics preferred
- Strong independent thinking and problem-solving abilities
- Natural presenter and communicator, ability to translate technical data concepts to non-data teams
- Strong qualitative skills with ability to demonstrate quality data organization and analysis techniques
- Understanding of digital media buying and ad serving landscape
- Strong knowledge of MS Office, especially Excel & PowerPoint
Benefits
- flexible work week
- 401k/RRSP matching
- mental health support
- paid sabbaticals
- generous parental leave
- flexible work options
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Staff CSIRT Analyst
HuntressManaged endpoint protection, detection and response for the 99% who need it most.
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