Basis Technologies

• Delivering timely results based on team's deadlines. • Designing clear, maintainable and scalable testing projects. • Maintaining transparency and clarity about project testing through documentation and communication with stakeholders. • Performing meaningful code reviews. • Researching new technologies and their potential benefit to our projects. • Being responsible for design and execution of a complex automated testing platform of a real-time, high-throughput ecosystem. • Delivering optimized code and deal with interesting scalability challenges. • Being the voice of quality in highly collaborative agile product teams. • Making sure that each deployment to production is of highest quality.

• Define authorization for our AI-powered agentic workflows and designing how non-human actors authenticate, receive scoped permissions, and operate within the same authorization framework as human users. • Evolve our identity layer in Auth0 to improve authentication, token issuance, and identity federation. • Mature and maintain our Relationship-Based Access Control (ReBAC) OpenFGA model, which supports all authorization decisions across our infrastructure. • Drive large-scale technical projects that depend on multiple teams and systems. Establish and champion best practices and quality standards with the team. • Set a positive example and mentor others on how to collaborate in pull requests, demos, and working relationships. Contribute to a culture of learning and high standards of technical achievement. • Take ownership over team deliverables, decisions, quality, process, and technical direction. Be accountable for driving projects from ideation through production. • Demonstrate a deep understanding of our application’s business domain and stakeholder needs. Use your knowledge to proactively identify risks and blockers during planning discussions, architecture discussions, and RFCs. Ensure feasibility and alignment between business goals and technical implementation for large-scale projects. • Embody Basis’ core principles while fostering a positive culture within the team. Actively promote Basis in the community.

• Drive large-scale technical projects that depend on multiple teams and systems. Establish and champion best practices and quality standards with the team. • Set a positive example and mentoring others on how to collaborate in pull requests, demos, and working relationships. Contribute to a culture of learning and high standards of technical achievement. • Drive significant architectural changes, sunset legacy systems, and improve UI performance and quality—for both internal engineers and Basis customers. • Take ownership of team deliverables and being accountable for driving projects from ideation through production. • Demonstrate a deep understanding of our application's business domain and stakeholder needs. Use your knowledge to proactively identify risks and blockers during planning discussions, architecture discussions, and RFCs. Ensure feasibility and alignment between business goals and technical implementation for large-scale projects. • Embody Basis' core principles while fostering a team culture of positivity, clarity, strong work ethic, and diversity of thought.

• Partner with client teams to develop strategic recommendations rooted in data and insights that drive business outcomes. • Collaborate with cross-functional teams to embed strategic rigor into internal workstreams and deliverables. • Maintain and share your POV based on the macro trends shaping our clients’ businesses and the broader trends impacting media strategy and consumer behaviors. • Develop strategic resources, best practices and programs to elevate strategic thinking across the Media Consulting and Activation organization. • Support new business opportunities by developing strategic narratives and crafting insight-driven recommendations. • Stay informed on emerging industry trends, platform updates, and technological advancements. • Bring a high level of creativity, curiosity, and passion for learning to every opportunity. • Contribute to internal and external thought leadership through articles, reports and presentations. • Identify opportunities to evolve our approach to strategy through new methodologies and tools. • Be brave enough to challenge a convention, while also being understanding of business realities.

• Building and QA'ing campaigns according to best practices and Basis defined processes • Engaging with industry best practices to test new strategies and tactics, maintain high Optiscores, and provide visibility into optimizations for cross-channel teams. • Implementing strategic pacing and performance decisions that meet client’s objectives and KPIs across Google, YouTube, Bing, Walmart, Amazon and other platforms • Maintaining a strong understanding of the paid search landscape and the latest products, solutions, and best practices • Develop strong problem solving abilities to identify, troubleshoot issues and partner with your manager to come up with effective solution • Assisting in the training, mentoring, and development of Search Media Buying Associates • Working alongside Basis’ internal cross-functional Operations team, Analytics team, and Digital Media Buyers and Planners to ensure campaign results based on measures of success • Adopting new processes or workflow modifications as introduced to ensure accountability for the consistent and repeatable use of process • Troubleshooting technical issues with creative, tactics, URL’s, pixels, ad management platforms, and other campaign settings when necessary • Assisting in the development and documentation of best practices related to paid search media management for both internal and external documents and assets

• Create, QA, and troubleshoot custom dashboards with manager support to ensure data integrity. • Prepare and deliver templated reporting decks and client CPR walk-throughs, clearly communicating insights and supporting strategic decision-making in collaboration with ICS and channel leads. • Independently manage and lead analytics strategy for executional and priority accounts, delivering insights, analyses, and data-driven recommendations that align with client business goals. • Design and implement data collection strategies and performance measurement plans aligning campaign KPIs with strategic objectives and identifying optimization opportunities to support comprehensive campaign evaluation and business impact analysis. • Collaborate with cross-functional teams (Sales, Media Ops, Ad Ops) to define and track key performance metrics, development of campaign measurement strategies and optimization planning • Being the day-to-day analytics point of contact for assigned client accounts • Aligning campaign objectives/KPIs with client business goals, develop performance measurement plans and recommendations for campaign optimization • Analyzing performance data to investigate hypotheses across large, multi-dimensional datasets • Delivering actionable insights and analyses that tell the performance story of the campaign, focusing on campaign success • With the help of your manager, recommending data collection strategies for your assigned set of clients • Partnering with account team members to develop forward-looking campaigns based on historical performance insights • Presenting optimization recommendations and insights to both client and internal audiences • Educating internal teams on Basis solutions related to analytics such as attribution, data management, consumer journey, etc.

• Stewarding our client’s Paid Social media investment across Meta, LinkedIn, TikTok, Snapchat, Reddit, Pinterest and X • Providing thought leadership and mentorship of paid social best processes impacting workflow, performance, and client satisfaction • Using core knowledge and on-the-job training of social media to propose strategic tactics that meet client’s objectives and KPIs • Working independently or with Associate and Social Media Buyers to develop campaign builds, launch and QA • Reviewing campaigns daily to monitor pacing, audit performance, and own all optimizations • Working alongside Basis’ internal cross-functional Operations team, Analytics team, and Digital Media Buyers and Planners to develop performance stories and ensure campaign results based on measures of success • Testing beta opportunities and advanced targeting tactics for education of the larger team • Implementing complex measurement plans, tools, and studies, and providing data-driven recommendations to drive performance • Developing relationships with engine and technology partners to act as an ambassador for the Social team • Identifying and documenting new processes, workflow modifications and best practices to drive effectiveness among the Buying team, in partnership with Directors and VPs • Actively troubleshooting technical issues with creative, tactics, URL’s, pixels, ad management platforms, and other campaign settings when necessary • Providing education on paid social platform tools to other internal teams as needed • Mentoring and guiding Social Media Buyers and Associate Social Media Buyers

• Own and evolve core programmatic workflows (planning, targeting, bidding, pacing, budgeting, delivery). • Develop and apply advanced AI/ML techniques — such as bidding optimizations, budget pacing models, multi-objective optimization, and forecasting to improve performance and maximize ROI. • Partner with Engineering and Data Science to deliver high-quality execution and continuous innovation. • Writing Product documentation (Confluence pages, PRDs, Technical specifications) that guides engineering and aligns stakeholders. • Deliver reporting, measurement, and attribution that drive transparency and performance insights. • Ensure platform reliability, low latency, and scalable real-time bidding and data pipelines. • Define and enforce privacy, compliance, identity, and data governance standards. • Collaborate with Sales, CS, and Marketing to drive adoption and monetization of DSP capabilities. • Leading the rollout of new DSP capabilities, including release planning, testing strategies, and enablement resources. • Managing technical debt and advocate for long-term architectural health, balancing velocity with maintainability. • Driving alignment across teams for governance standards and platform best practices.

• Design, implement, and maintain highly available distributed infrastructure supporting the Basis DSP platform • Operate and optimize systems processing hundreds of billions of daily transactions • Drive automation and infrastructure-as-code practices to improve operational efficiency • Improve observability, monitoring, and alerting across critical production systems • Perform performance analysis and system tuning across Linux, networking, and application layers • Lead incident investigation, root cause analysis, and reliability improvements • Ensure security, resiliency, and scalability across infrastructure and services • Partner with software engineering teams to improve system reliability and deployment processes • Participate in an on-call rotation supporting production systems

• You will enthusiastically grow revenue and drive adoption of the Basis Platform through strategic account management and relationship building. • You will be responsible for growing existing revenue alongside Sales by partnering with your clients to identify and meet their business objectives, ensuring their success as they adopt a new platform. • From training them on Basis usage, DSP strategy and optimization, to defining packages and pricing, you’ll own the day to day and become an integral part of your clients’ digital strategy. • You will also contribute by: - Owning your own book of dedicated customers; focused on continued revenue growth, widening platform usage, goal development, and establishing clear product feedback communication channels. - Establishing best practices and creative strategies to rapidly grow client spend and platform adoption through continued education, proactive outreach, opportunity tracking, and goal development. - Collaborate with cross functional teams (Product, Sales, and Support) to resolve issues, prioritize feedback, and enhance client value. - Providing business insights through Partner Reviews and other regular reports to help drive revenue and Partner KPIs against platform usage. - Maintain detailed client health tracking, usage metrics, and engagement documentation in CRM and CS tools. - Maintaining a deep understanding of Basis' software products and industry knowledge to be able to speak with customers and the team about the most relevant features/functionality for their specific business needs. - Working closely with champions and decision makers to influence growth strategies thru Raving Fan Service. - Continuing education and developing programmatic buying knowledge and skills of your customers. - Reviewing campaigns and provide detailed feedback to educate platform buyers. - Helping realize client goals by customizing training, guiding campaign set up, and making optimization recommendations. - Working with Basis' internal support, product, and operations teams to provide high level of assistance post sale. - Maintaining and improving the NPS (Net Promoter Score) and advocacy program