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Olo is a leading open SaaS platform for restaurants that enables hospitality at every touchpoint.
Loyalty & Engagement Strategy Manager
Location
New York
Posted
87 days ago
Salary
$77K - $110.5K / year
Seniority
Senior
Job Description
Loyalty & Engagement Strategy Manager
Olo
• Partner with restaurant brands to design loyalty strategies aligned with their business goals such as increasing guest acquisition, visit frequency, average check size, and retention. • Recommend and design loyalty program structures including points-based programs, tiers, visit-based rewards, gamification, challenges, and personalized offers. • Advise on best practices for loyalty programs across quick service, fast casual, and full-service restaurant models. • Guide brands on integrating loyalty into the overall guest lifecycle and digital experience. • Provide strategic guidance on CRM architecture and guest data strategy for restaurant brands. • Help clients design segmentation frameworks based on guest behavior, visit frequency, spend patterns, and engagement signals. • Recommend CRM-driven marketing strategies including lifecycle campaigns, personalized promotions, win-back campaigns, and guest reactivation initiatives. • Advise on building guest journeys across channels such as email, SMS, mobile apps, digital ordering, and in-store experiences. • Support clients in establishing data capture strategies at key guest touchpoints (POS, online ordering, app, loyalty enrollment). • Analyze loyalty and CRM performance metrics including guest enrollment, visit frequency, campaign engagement, reward redemption, and incremental revenue. • Provide data-driven recommendations to optimize loyalty structures, segmentation strategies, and marketing campaigns. • Help clients understand Loyalty and Engagement KPIs and provide guidance on how to develop reporting frameworks for loyalty and CRM performance. • Facilitate discovery sessions and strategy workshops with restaurant marketing and operations teams.
Job Requirements
- 5+ years of experience in loyalty programs, CRM/customer engagement platforms, restaurant technology, or solutions consulting.
- Mastery of guest engagement strategies and lifecycle marketing.
- Ability to translate business requirements into technical solution configurations supported by Olo Loyalty and Engage platform.
- Excellent client-facing, facilitation, and presentation skills.
Benefits
- 20 days of paid time off
- 10 sick days
- 11 holidays
- year-end closure
- health, dental, and vision coverage for yourself and your family
- 401k match
- remote-office stipend
- generous parental leave plan
- volunteer time off
- gift matching policy
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