Remote / Travel Required | Start: Spring 2026 THE OPPORTUNITY Development Counsellors International (DCI), a destination marketing firm, is seeking a contract Tourism Brand Strategist to support both active client work and new business opportunities across destination marketing and branding engagements. This project-based role is intended for a senior strategist with a proven ability to turn research, performance data and market intelligence into strategic recommendations that drive meaningful impact for destination clients. The right candidate has done this work before. They understand the distinct challenges destination organizations face in balancing brand development with stakeholder interests, seasonal demand, geographic dispersal and long-term destination competitiveness. They also know how to lead stakeholders through complex conversations, build consensus in the room and translate research into messaging frameworks and strategic direction that clients can put into action. All work is done in partnership with DCI’s research, creative, media and account teams. Key Responsibilities Engagements vary by client and phase, but core responsibilities include: • Translate research (visitor segments, perception studies, market analyses) into audience insight, actionable brand and marketing strategy • Lead brand workshop facilitation, in-person and virtual, to surface destination identity, stakeholder consensus and creative direction • Collaborate with DCI's creative and research leads to align brand positioning with visual identity development • Develop destination brand frameworks: value proposition, brand promise, personality and tone, messaging pillars and audience-specific key messages • Build phased multi-year marketing strategies inclusive of media mix recommendations, earned/owned/paid tactics, co-op opportunities, and KPI frameworks • Guide clients through the relationship between marketing strategy and broader destination outcomes, including visitation, stakeholder value, economic impact and market share. • Contribute to annual planning, budget discussions, market prioritization and long-term strategic thinking for assigned accounts. Qualifications • 15+ years of brand strategy experience, with meaningful work in destination marketing, tourism, or place branding • Proven ability to think strategically while also maintaining a practical understanding of execution and performance. • Strong understanding of destination marketing strategy, traveler behavior and the role advertising plays in influencing visitation. • Ability to interpret tourism research, audience insights and campaign performance data and turn findings into brand frameworks. • Skilled workshop facilitator who can lead diverse stakeholder groups and generate alignment without losing strategic edge. • Strong writer who can produce strategy documents that are clear, concise, and built to be used, not just read • Strong client leadership skills and the ability to manage multiple brands, priorities and deadlines in a fast-paced agency environment. • Comfortable operating autonomously on active accounts while collaborating closely with creative and account teams Preferred Experience - Experience working on domestic or international destination accounts targeting U.S. and Canadian travelers. Compensation - $ 100 - $150/hourly depending on experience

• Oversight of Existing Joint Ventures: Own and cultivate relationships with franchisees where we retain a continuing ownership stake. Serve as the primary point of contact for the operating partners of these businesses and identify areas where we can help facilitate their success. Encourage operating partners to adopt key initiatives that Casago is promoting or testing at the franchisor level. Develop metrics for monitoring the health of these businesses. Ensure regular and accurate reporting on these metrics and identification of any concerning trends. Establish and maintain consistent governance of the joint ventures, including regular board meetings and engagement with Casago executives. Build a realistic roadmap for selling these joint ventures to new franchisees in the next 2-5 years. • M&A Pipeline Building: Work with our Franchise Development team to identify existing independent operators (domestically and internationally) looking to sell their businesses. Develop a plan for how to pair these willing sellers with willing buyers who would purchase these businesses as franchises. Create marketing materials for both buyers and sellers. Evaluate prospective acquisition opportunities and provide the company’s executive team with an opinion of value for the businesses. Negotiate deal terms that will then be appealing to prospective buyers. Connect sellers with interested buyers and help facilitate the transaction. • Launch New Ventures: Assist the CEO in launching ancillary business ventures that will add tremendous value to the overall enterprise. Recruit great partners in adjacent industries to help us launch these ventures and nurture the relationships with those partners. Consult with necessary stakeholders to ensure that these new ventures are appropriately structured to add value and avoid unnecessary complexity. Coordinate with legal, finance, and other departments to form and launch these businesses.

Role Description This role offers the opportunity to shape the commercial strategy and operations of a high-growth organization by defining pricing, packaging, and value-based selling frameworks that directly impact revenue, margin, and customer outcomes. You will partner closely with Sales, Marketing, Finance, Product, and GTM Operations to ensure scalable, repeatable, and market-aligned offerings. This position combines strategic thinking, financial modeling expertise, and hands-on execution in a highly cross-functional environment. The ideal candidate thrives in customer-facing and executive-level interactions, excels at simplifying complex financial insights, and enjoys building frameworks that drive measurable business results. You will lead initiatives that optimize pricing strategies, deal governance, and commercial processes while enabling teams to maximize revenue and value delivery. - Develop and scale the company’s Pricing and Packaging framework, maintaining the master product catalog - Build executive-ready business cases and financial models that translate customer outcomes and ROI into compelling deal narratives - Perform competitive and market analysis to guide long-range planning, product differentiation, and pricing strategies - Define pricing guardrails, discounting policies, approval frameworks, and governance processes to protect margin and enable sales velocity - Collaborate with Sales leadership to shape deal strategies, scenario-based pricing approaches, and value-led GTM motions - Lead initiatives to implement value-based selling programs, tools, and methodologies across the GTM organization - Analyze pricing performance, discount trends, win/loss data, and margin outcomes to inform continuous improvement - Oversee complex deal processes, including multi-year agreements, bundling, exceptions, and contract deviations Qualifications - 10+ years of experience in pricing, revenue strategy, commercial operations, or finance, preferably in SaaS, technology, or services-led businesses - Advanced financial modeling skills with proficiency in Excel, pivot modeling, and executive-level PowerPoint development - Deep understanding of SaaS business models, pricing strategies, cloud/AI technologies, and enterprise deal structures - Strong business acumen and experience influencing senior executives and cross-functional stakeholders - Expertise in SaaS metrics (ARR, NRR, churn, CAC, LTV) and value-based commercial models - Exceptional strategic thinking, analytical capabilities, and ability to simplify complex concepts for executive audiences - Experience operationalizing pricing in CRM/CPQ platforms (e.g., Salesforce, HubSpot) and leading enterprise-wide initiatives - Preferred: MBA or advanced degree, CFA or PMP certification, experience in healthcare/regulated markets, and prior leadership of pricing or business value functions Benefits - Remote-first work environment with flexibility and autonomy - Comprehensive medical, dental, and vision coverage - Telehealth access for medical and behavioral visits - Generous PTO with buy/sell options, 9 company holidays, floating day off, and volunteering day - Employee Assistance Program and wellness incentives - 401(k) plan with employer matching contributions - Company-funded reimbursement accounts for medical expenses - Bonus and recognition programs, tuition assistance, and financial planning consultations - Supplemental insurance options (Life, AD&D, Short/Long-Term Disability) - E-learning library and professional development resources - Group discounts on mobile, technology, and other services Company Description

Become a part of our caring community and help us put health first The Senior Behavioral Health Strategy Professional supports the defining, implementing, and advancing the strategic vision of behavioral health, mental health, and addiction initiatives across the Humana's Virginia health plan. You will collaborate with leadership to shape segment and enterprise- wide policies, guides, innovation, and oversees the integration behavioral health across all populations. The Senior Behavioral Health Strategy Professional helps influence enterprise and market outcomes, developing new approaches to care delivery, and serves as the behavioral health subject matter expert within interdepartmental initiatives. The Senior Behavioral Health Strategy Professional's work assignments involve moderately complex to complex issues where the analysis of situations and data requires an in-depth evaluation of variable factors. You will ensure that all programs align with organizational goals and regulatory requirements, supports cost reduction efforts, and maintains high standards of quality care. The BH Strategy Professional collaborates with internal teams, external partners, and leadership to drive innovation, improve access, and optimize outcomes for behavioral health services. Key Duties and Responsibilities: - Develop and execute multi-year behavioral health strategies, including annual action plans and measurable goals. - Identify, prioritize, and advance new behavioral health initiatives to address gaps in care, member needs, and regulatory requirements. - Strong Knowledge of Virginia Medicaid, DMAS, BH, and SUD Services: Demonstrates strong familiarity with DMAS, BH service delivery, regulations, and community resources. - Establish and maintain partnerships with community organizations, provider networks, and state agencies to enhance service delivery and access. - Represent Humana Behavioral Health at community events, forums, and collaborative workgroups. - Support behavioral health managers in preparing and submitting regulatory reports, including those related to Foster Care, Behavioral Health Crisis, and accreditation requirements. - Ensure all programs and initiatives meet state and federal compliance standards. - Identify and lead cost reduction strategies within behavioral health programs, including process improvement and resource optimization. - Develop and maintain tracking systems and methodologies for behavioral health initiatives, including data collection on outcome measures and program effectiveness. - Be a subject matter expert on behavioral health topics for internal teams, providing guidance on strategy, best practices, and policy interpretation related to behavioral health and substance use interventions. - Lead internal policy and procedure updates related to behavioral health operations. - Work with leadership to design and implement specialized behavioral health programs. - Collaborate with the quality team to design interventions, measure, and report on outcome metrics for BH HEDIS and PWP measures. - Travel to and participate in provider and community events to promote Humana's behavioral health initiatives and foster community and provider partnership; working closely with Human's Population Health team. Use your skills to make an impact Required Qualifications: - Master's degree in counseling, social work, or a related field. - 5 years of experience in behavioral health, healthcare transformation, integrated care, or related disciplines. - Demonstrated experience in care management and behavioral health program implementation. - Proficiency in Microsoft Office (Outlook, PowerPoint, Word, Excel). - Strong problem-solving, process improvement, and influencing skills. - Effective communication skills with ability to deliver presentations to senior leaders. - Willingness to travel statewide up to 35%. - Must reside in Virginia Preferred Qualifications - Licensed Mental Health Professional with one of the following licenses: Licensed Clinical Social Worker (LCSW), Licensed Professional Counselor (LPC),), Licensed Marriage and Family Therapist (LMFT), or Licensed Addiction Counselor (LAC). - Project Management and program development skill WAH Internet Statement - To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria: - At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested. - Satellite, cellular and microwave connection can be used only if approved by leadership. - Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job. - Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information. - - Interview Format As part of our hiring process for this opportunity, we will be using an interviewing technology called HireVue to enhance our hiring and decision-making ability. HireVue allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experience at a time that is best for your schedule. Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required. Scheduled Weekly Hours 40 Pay Range The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc. $71,100 - $97,800 per year This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance. Description of Benefits Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities. About us Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large. ​ Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.