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Grüns logo
Grüns

Nutrition gaps are inevitable. Grüns fills them.

Senior Manager, Loyalty & Subscriber Experience

ManagerManagerOtherRemoteSeniorTeam 51-200Since 2023H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

157 days ago

Salary

$130K - $150K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Senior Manager, Loyalty & Subscriber Experience

Grüns

• Own loyalty strategy across Grüns and our family of brands with a holistic, centralized approach • Design and launch a loyalty program that improves repeat rate, cross-sell, and LTV without cannibalizing email or SMS • Define how loyalty and subscription work together as a unified customer value proposition • Build and maintain a loyalty testing roadmap (earn rules, rewards, tiers, perks, exclusives) • Analyze loyalty member behavior and share insights with Retention, Brand, and CX teams • Own loyalty-specific promotions and member experiences • Establish clear rules and documentation for how loyalty is used across channels • Serve as the internal expert on loyalty strategy and performance

Job Requirements

  • 5-8+ years of experience in retention, lifecycle, CRM, or loyalty roles
  • Launched or owned a loyalty program in DTC, CPG, or subscription businesses
  • Built differentiated loyalty, membership, or subscriber benefits that go beyond standard points and discounts
  • Comfortable working cross-functionally with Product, CX, Brand, and Ecomm
  • Familiar with loyalty platforms (e.g., LoyaltyLion, Yotpo, Smile.io)
  • Strong analytical mindset around repeat rate, cohorts, LTV, and incrementality
  • Values testing, documentation, and scalable processes.

Benefits

  • Competitive total compensation package
  • Health insurance
  • Generous PTO
  • Free Grüns subscriptions

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