Who we are Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale. Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term. About the role: Samsara is seeking a Director, Audience Product Marketing to lead the team responsible for contextualizing our platform for specific regions and industries. You will manage a diverse team of PMMs aligned to geographic regions (including EMEA and Mexico) and key industry verticals including public and private sectors. Your mission is to move beyond individual features and integrate multiple offerings into broader, high-value solutions that resonate with specific buyer needs. With your team, you will own the strategic narrative for these audiences, ensuring our GTM strategy, messaging, content, and enablement approach achieves bookings targets and pipeline goals. You will partner closely with sales and marketing leaders to craft and execute plans. You will also partner with product to introduce new offerings that are specific to these audiences. This is a high-impact leadership role requiring a blend of commercial orientation, technical depth, and masterful storytelling to drive growth. This is a remote position open to candidates based in the US. Relocation assistance will not be provided for this role. In this role, you will: - Architect Audience-Specific GTM Strategies: Develop and execute solution plans based on deep understanding of target markets, regional landscapes, and vertical-specific issues. - Own Contextualized Messaging: Build positioning and narratives that unify Samsara’s platform vision in specific regions and segments, ensuring it reflects their priorities and "speaks their language". - Drive Pipeline and Bookings: Partner closely with Sales and Marketing to develop content and campaigns specifically designed to achieve bookings targets for your assigned regions and verticals. - Lead Regional & Vertical Product Launches: Own the launch of regional- and vertical-specific capabilities, ensuring the roadmap is technically sound and aligns with field enablement. - Develop Deep Buyer Insights: Identify key buyers and develop personas to understand the buying journey and how they evaluate technology decisions. - Empower the Field: Create high-priority enablement content, including playbooks, battlecards, and presentations. - Analyze Market Performance: Use data to craft and adjust strategies to improve performance and velocity. - Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices - Hire, develop and lead an inclusive, engaged, and high performing team Minimum requirements for the role: - Experience: 7+ years in Product and/or Solutions Marketing (B2B SaaS preferred) and 5+ years of experience building and leading high-performing teams. - Leadership: Proven success in management and development, with the ability to lead cross-functionally across Product, Engineering, and Sales. - Customer Focus: Customer-centric marketer with a focus on pipeline generation and acceleration, and proven track record of reducing cognitive load for GTM teams and customers alike. - Communication: Exceptional written and verbal communication skills; ability to distill complex technical ideas into bold, strategic narratives. - Education: Bachelor’s degree required. An ideal candidate also has: - Solution Mindset: Experience integrating multiple offerings into a broader solution that creates additional value for buyers. - Relevant Experience with our Regions & Verticals: Experience managing regionally distributed teams or launching products in international markets like EMEA or Mexico. Experience marketing or selling into Public Sector a plus. - Agility: Ability to thrive in ambiguity and lead without a playbook in a fast-moving, outcome-focused environment. - Advanced Degree: MBA or relevant Master’s degree preferred. The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience. Learn more about our total rewards and benefits below. Annual Base Salary $148,400—$265,000 USD Total Rewards At Samsara, we build for the people who keep the global economy moving. We want owners, not passengers, which is why our rewards are designed to fuel high-impact builders. Our compensation program delivers above-market total compensation through a combination of base salary, performance-based bonus/variable pay, and equity (for eligible roles) in a high-growth public company. We meaningfully differentiate pay for our top performers, who have the opportunity to earn above-market compensation that can outpace the broader market over time. Beyond compensation, we provide the foundations that enable long-term success: a flexible, employee-led remote model, a professional development stipend, comprehensive health and parental leave plans, and more. If you’re ready to build for the long term and own the outcome, your journey starts here. Flexible Working At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable. Belonging at Samsara At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems and want to ensure that Samsara is a place where people from all backgrounds can make an impact. Accommodations Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email accessibleinterviewing@samsara.com or click here if you require any reasonable accommodations throughout the recruiting process. Our Commitment to Authenticity We use Tofu, a fraud detection tool, to validate the authenticity of applications and protect against identity fraud. This ensures we are connecting with real people and allows us to prioritize genuine candidates. Please see Samsara’s Candidate Privacy Notice for more information. Fraudulent Employment Offers Samsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in @samsara.com, @us-greenhouse-mail.io or @mail3.guide.co. For more information regarding fraudulent employment offers, please visit our blog post here.

• Own GTM strategy and execution for SentiLink’s core synthetic and identity products, with accountability for ARR growth and adoption • Lead cross-functional efforts across Product, Sales, Marketing, and Partner Success to successfully launch and scale products • Drive product launches, model rollouts, and cross-sell initiatives into existing partners • Build and scale foundational GTM systems, including training programs, pricing/packaging guidelines, and sales enablement • Develop clear, compelling positioning and messaging that differentiates SentiLink in the market • Use data and partner insights to continuously refine GTM strategy and inform product direction to help establish SentiLink as the market leader in identity verification • Perform market research, competitive and opportunity analysis • Create and evolve the differentiated messaging for SentiLink’s products and brand • Develop high-impact messaging, positioning, and enablement materials to support Sales and Partner Success • Create repeatable processes for launching, selling, and supporting products

• Design and develop end-to-end learning solutions, including eLearning, instructor-led training (ILT), virtual sessions, and blended programs • Build structured, role-based learning paths aligned to organizational goals • Define clear, measurable learning objectives and performance outcomes • Create interactive learning content using modern authoring tools (e.g., Articulate, Adobe, iSpring) • Develop onboarding programs that accelerate time-to-productivity • Design assessments, simulations, and practical exercises to reinforce real-world application • Upload and manage learning content within LMS platforms to ensure accessibility and tracking • Track engagement, completion rates, and learning effectiveness; develop reports and dashboards for stakeholders • Gather learner feedback and continuously refine content for impact and relevance • Partner with SMEs, product teams, HR, and leadership to ensure content accuracy and strategic alignment • Manage projects from concept through launch, ensuring quality, scalability, and timely delivery

We're growing our Product Design organization to support a strategic evolution: from a suite of point solutions into an integrated ELD platform. Design is at the center of this shift. As we connect compliance, instruction, and assessment into unified workflows, we need designers who can define what the experience should be, not just what it looks like. We're looking for an experienced Product Designer who can shape solutions that feel like one coherent system, not a collection of tools. This is a hands-on, strategic role. You'll work with a cross-functional team to understand user problems deeply, define the right experience to solve them, and ship solutions that create real value. You'll use LLM-assisted prototyping to explore ideas quickly and stress-test concepts -- freeing you to focus on systems thinking and user impact. And you'll leverage Backpack, our design system, to create consistent, integrated experiences across products. Product Culture We are organized into small, durable product teams that develop solutions in specific domains. Our teams are cross-functional—product, design, and engineering work so closely together that we call ourselves DevPro and rarely meet in functional silos. We focus on outcomes over output, which means we engage users early, validate hypotheses through research and prototyping, and iterate rapidly toward high-confidence solutions. While we work in separate teams, we prioritize integration and consistency of our solutions meaning consistency isn’t a nice to have, it’s a critical part of our end goal. We expect designers to integrate AI tools into their workflows as on-demand collaborators that can help explore ideas quickly: generating variations, stress-testing concepts, and moving from problem to prototype faster than traditional methods allow. This isn't about replacing craft; it's about using AI to expand what's possible within a time constraint. You'll be evaluated on what you're able to produce with these tools, not just your manual output. We value Product Designers who think strategically and are able to look at problems from multiple angles, weigh tradeoffs, and articulate how a solution meets the needs of both users and the business. We celebrate accountability to outcomes: conducting experiments, adjusting strategy based on learnings, and delivering products that change behavior and drive real value. This is a hybrid role based out of our headquarters in Boston, MA. Within 1 month, you will: - Build a clear picture of the strategic context and challenges facing Ellevation and understand how that applies to your team’s domains. - Build relationships across the Design team and understand team culture and rituals. Develop rapport with key cross-functional collaborators. - Complete company onboarding. Within 3 months, you will: - Continue building trust and shared goals with key collaborators. - Be an active member of the Design Team. - Contribute to your product team’s initiatives through participating in user research, discovery, prototyping workflows. Demonstrate how your work connects to team objectives. Within 6 months, you will: - Own the design of your product area, work with your product manager to define short-term and long-term objectives, and continuously learn and deliver results based on those learnings. - Leverage the trust you have built to promote design thinking and best practices within your team. - Strengthen relationships with other members of R&D team to enable cross-functional work. Within 12 months, you will: - Use the expertise and context you have built over the past year to participate more broadly in the overall product strategy and direction. - Actively contribute to the adoption of Backpack, our design system. Influence and evangelize our design culture, values, processes, and vision to the greater organization. About You - You have 5+ years of demonstrated success as a cross-functional designer in a B2B SaaS or adjacent environment. - You're AI-fluent—using LLM-assisted prototyping to accelerate ideation and validation, freeing you to focus on strategy and systems thinking. - You're accountable to outcomes, not just output. You run experiments, learn from what ships, and measure success by whether the product changes behavior. - You go to the source. You've led user research and usability testing in the field, and you don't design from assumptions. - You seek feedback and confront hard truths. Craft is a practice, not a credential—you iterate with users, engineers, and data. - You bring diverse perspectives into your process and design with empathy for users unlike yourself. - You think in systems, creating coherent experiences across workflows rather than isolated features. - You bring people along. You articulate tradeoffs clearly, mentor others, and contribute to a culture of design excellence. Travel Expectations - Boston-area preferred - New England-area employees will be expected to travel to Boston for 2 days a month 10x a year. Are you passionate about growth and eager to learn? Do you possess a drive to excel and make a difference? Ellevation values diversity, creativity, and a hunger for new perspectives. While our job postings outline preferred qualifications, we believe that talent comes in various forms. If you're motivated, adaptable, and ready to contribute, we encourage you to apply. We welcome candidates from all backgrounds and experiences, recognizing that unique skills and fresh outlooks are invaluable assets to our team. Don't let a checklist of requirements deter you – take the leap, and let's explore the possibilities together! About Us: At Ellevation, we develop world-class software to help educators serve the fastest growing population of K-12 students: English Learners (ELs). Ellevation helps school districts transform their Multilingual Learner programs and ensure all students can achieve their highest aspirations. Our product suite includes a best-in-class data and instructional planning platform, resources to build teacher capacity, and student-facing programs to teach academic language. We are a fast-growing, mission-driven technology company partnering with over 1,500 school districts and more than 2 million current and former English Learners. Over the next five years, we plan to double the number of ELs we serve and drive measurable outcomes for students. Ellevation merged with Curriculum Associates in 2021 to accelerate impact for Multilingual Learners. Our company continues to operate independently and is well-capitalized to support our ambitious social and financial objectives. Why Ellevation? In addition to our great benefits and competitive salaries, here are some things that make us unique: + Mission-driven organization where team members are empowered to make a significant impact + Opportunities to join Employee Resource Groups and support building a culture of belonging + Professional development and growth opportunities + Company and team offsites in various cities across the United States + Collaborative workspace in the heart of Boston - a stone's throw from many central T stops (Downtown Crossing, Government Center, and Aquarium). Free snacks, beverages, and local organic fruit provided + Remote and in-person engagement opportunities, including happy hours, themed events, and competitions + Remote and in-person wellness programming to support team’s mental and physical wellbeing Learn more about our team in our Culture Deck. Here at Ellevation, we champion diversity, inclusion, equity, and belonging. We strive to build a team that reflects the diverse communities we serve. We are committed to creating an inclusive workplace that promotes and values a range of ideas and opinions. We believe in building a culture where productivity can flourish, one that is empathetic, respectful, and inclusive. We are proud to have been recognized in prior years as “Best Tech Workplace for Diversity” by the Timmy Awards for investing in training around inclusive behaviors, microaggressions, unconscious bias, and fostering a culture of continuous learning and feedback across the company. We are encouraged by our progress, but there’s more work to be done. Benefits – Benefits eligible employees (and qualifying dependents) are covered by medical, dental, vision, and basic life insurance. Employees can enroll in our company's 401(k) retirement plan and receive an employer match up to 50% on the first 7% of your contribution, with pre-tax and Roth options. Employees have access to flexible paid time off for vacations, sick and disability policy, additional 10 paid company holidays, 2 floating holidays and a winter office closure between Christmas and New Year's. In addition, we provide a generous parental leave benefit, back-up childcare or eldercare, and a variety of other perks to support the health and well-being of our employees. Additional Information: Ellevation operates under Curriculum Associates, LLC, an Equal Opportunity Employer. Curriculum Associates, LLC will not discriminate against any employee or applicant for employment because of race, color, creed, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability, genetic information, or any other category protected by law. Curriculum Associates, LLC will grant employment, without regard to race, color, creed, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability, genetic information, or any other category protected by law. Such action shall include, but not be limited to, the following: employment, upgrading, demotion, transfer, recruitment or recruitment advertising, layoff or termination, rates of pay or other forms of compensation. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.uscis.gov/e-verify. Information that you provide when applying for employment with Curriculum Associates, LLC may be subject to the California Privacy Rights Act. Click here for more information about our data-collection practices and your rights related to that data.