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Optimizing business performance through people, data, tech & analytics
Product Lead
Location
Florida
Posted
92 days ago
Salary
$65 / hour
Seniority
Senior
Job Description
Product Lead
Blend360
• Act as the technical lead for Salesforce Marketing Cloud data architecture • Collaborate with IT and data engineering teams to scope, implement, and validate data integrations • Manage data migrations, ensuring completeness, integrity, and accuracy • Leverage advanced SQL to optimize complex queries for marketing segmentation • Partner with Campaign Managers to translate marketing strategies into technical solutions • Collaborate with Legal for compliance on campaign data requests • Identify and implement improvements in marketing data processes
Job Requirements
- Hands-on Advanced SQL
- Salesforce Marketing Cloud
- Data Integration
- Marketing Analytics & Reporting
- Compliance & Data Governance
- Communication
- Preferred Qualifications: Experience in hospitality or vacation services industry
- Familiarity with scripting in AMPscript or SSJS within SFMC
- Exposure to predictive intelligence or AI-enabled marketing tools
- Knowledge of marketing attribution models and customer journey analytics
- Experience using project management tools and collaboration platforms (e.g., Jira, Confluence, Slack)
Benefits
- Health
- Vision
- Dental
- 401K plan
- Life Insurance
- Pretax Commuter Benefits
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