**Key Responsibilities/What You Will Be Working On** **Messaging & Positioning ** - Develop and refine the core Microsoft + M-Files messaging and “better together” narrative, aligned with Microsoft product priorities (e.g., co-authoring, Copilot, Purview, M-Files AI, cloud, security). - Define key verticals, persona profiles, and role-based value propositions (IT, business leaders, compliance, executives). - Create and maintain competitive positioning for Microsoft-related solutions. - Collaborate with product and strategy teams to inform and align on the joint roadmap. **Go-to-Market Planning & Launches** - Build launch plans mapped to Microsoft milestones (co-selling, marketplace listings, joint PRs/blogs). - Develop campaign themes tied to core use cases (AI adoption, productivity, compliance, and risk reduction). - Define success metrics (pipeline influence, co-sell deals, customer adoption) and report against them in collaboration with the GM of the Microsoft Business. **Evangelism, Content & Storytelling** - Serve as Evangelist of the partnership. Create compelling thought leadership assets for events, webinars, campaigns, and Microsoft sellers. - Develop solution one-pagers, sales collateral (pitch decks, battlecards, sales plays), and customer-facing materials. - Support customer case study development by identifying customers, shaping stories, and highlighting joint value. - Build event and webinar presentation decks with cohesive story flow, speaker notes, and demo integration. **Marketing Execution & Event Coordination** - Own and execute joint marketing initiatives with Microsoft, including campaigns, co-branded content, and joint events. - Monitor Microsoft’s event calendar to identify sponsorship and speaking opportunities; create scalable “event-in-a-box” templates for repeatable joint events. - Partner with demand generation and customer marketing teams to deliver impactful webinars and conferences. **Enablement** - Develop internal enablement resources: talk tracks, objection handling guides, demo scripts. - Build Microsoft field enablement materials: co-sell playbooks, tailored pitch decks for Microsoft account executives. - Ensure alignment across Sales, Product, and Marketing to drive unified messaging. **Advocacy & Proof** - Drive a customer evidence pipeline: secure testimonials, case studies, and joint speaking opportunities. - Partner with Analyst Relations to brief firms like Gartner and Forrester on the joint M-Files + Microsoft value proposition. - Establish a feedback loop with Microsoft sellers and customers to refine messaging and guide roadmap priorities. **Relationship Building & Communication** - Develop and maintain strong relationships with Microsoft product, sales, and marketing teams. - Draft and coordinate press releases, blogs, announcements, and internal communications related to the Microsoft partnership. - Ensure effective use of Microsoft partner benefits such as marketplace listings, MDF allocation, internal webinars, and joint promotional opportunities

• Orchestrate high-volume product launches, targeting internal stakeholders, existing merchants, and new merchants with messaging that drives results. • Collaborate with product, marketing, sales, and success to push your launch messaging to the right segments through our most valuable channels. • Collaborate with leadership to craft narratives that position our product as a leader in the market, ahead of our competition. • Enable go-to-market teams with world-class internal and external content (demos, decks, playbooks, comparisons) that demonstrates the power of our products and drives merchant adoption.

• Own key product areas to deeply understand the features we’re launching and the use cases and needs behind them. • Working with our marketing operations team to execute insight-based lifecycle campaigns. • Translate product messaging and customer understanding into visually compelling and highly converting web experiences. • Organizing and facilitating customer interviews into compelling case studies and testimonials. • As an expert in your areas of product focus, you’ll empower developer-facing teams. • Keeping your finger on the pulse of the mobile app industry and competitors.

• Develop and implement GTM strategies for SaaS products and consulting services, ensuring alignment with business objectives and revenue targets. • Partner with Marketing and Sales leadership to define launch plans, pricing strategies, and promotional campaigns. • Monitor market trends, customer needs, and competitive landscape to refine positioning and messaging. • Create and deliver sales enablement resources, including presentations, demos, ROI calculators, competitive battle cards, and objection-handling guides. • Train and support the sales team on product value propositions, differentiation, and consultative selling techniques. • Serve as a subject matter expert during key customer engagements to help close strategic opportunities. • Collaborate with Sales to identify barriers to adoption and develop solutions to accelerate deal cycles. • Provide insights on segmentation, targeting, and account prioritization to maximize penetration in key markets. • Partner with Customer Success to ensure smooth onboarding and retention strategies for SaaS and consulting offerings. • Define clear value propositions for SaaS and consulting services that resonate with target personas. • Translate technical capabilities into compelling business outcomes for customers. • Support Marketing in creating high-impact content such as case studies, whitepapers, and thought leadership pieces. • Work closely with Engineering and Operations to ensure product readiness aligns with GTM timelines. • Leverage the Fortive Business System (FBS) tools to drive continuous improvement in funnel management and commercial execution.