• Own key product areas to deeply understand the features we’re launching and the use cases and needs behind them. • Working with our marketing operations team to execute insight-based lifecycle campaigns. • Translate product messaging and customer understanding into visually compelling and highly converting web experiences. • Organizing and facilitating customer interviews into compelling case studies and testimonials. • As an expert in your areas of product focus, you’ll empower developer-facing teams. • Keeping your finger on the pulse of the mobile app industry and competitors.

• Develop and implement GTM strategies for SaaS products and consulting services, ensuring alignment with business objectives and revenue targets. • Partner with Marketing and Sales leadership to define launch plans, pricing strategies, and promotional campaigns. • Monitor market trends, customer needs, and competitive landscape to refine positioning and messaging. • Create and deliver sales enablement resources, including presentations, demos, ROI calculators, competitive battle cards, and objection-handling guides. • Train and support the sales team on product value propositions, differentiation, and consultative selling techniques. • Serve as a subject matter expert during key customer engagements to help close strategic opportunities. • Collaborate with Sales to identify barriers to adoption and develop solutions to accelerate deal cycles. • Provide insights on segmentation, targeting, and account prioritization to maximize penetration in key markets. • Partner with Customer Success to ensure smooth onboarding and retention strategies for SaaS and consulting offerings. • Define clear value propositions for SaaS and consulting services that resonate with target personas. • Translate technical capabilities into compelling business outcomes for customers. • Support Marketing in creating high-impact content such as case studies, whitepapers, and thought leadership pieces. • Work closely with Engineering and Operations to ensure product readiness aligns with GTM timelines. • Leverage the Fortive Business System (FBS) tools to drive continuous improvement in funnel management and commercial execution.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Anomali is a revolutionary AI-Powered Security Operations Platform that is seeking a dynamic and experienced Product Marketing Manager. You will play a critical role in driving market awareness, product adoption, and customer engagement. The ideal candidate will possess a deep understanding of the cybersecurity landscape, strong product marketing expertise, a proven ability to translate technical features into compelling value propositions, and the ability to thrive as a self-starter in a fast-paced environment. We are looking for a Security Product Marketing manager that wants to be different - to be the Anomali. Remote - flexibility to accommodate meetings and collaboration on Pacific Time. Responsibilities - Market Analysis & Research: - Conduct market research to understand customer needs, industry trends, and competitive landscape. - Identify market opportunities and customer segments to drive product positioning and messaging. - Product Positioning & Messaging: - Develop clear and compelling product positioning, value propositions, and messaging. - Create and maintain product marketing collateral, including datasheets, whitepapers, case studies, presentations, and website content. - Go-to-Market Strategy: - Develop and execute go-to-market strategies for new product launches and feature releases. - Collaborate with cross-functional teams, including product management, sales, and sales enablement, to ensure successful product launches. - Sales Enablement: - Work with Sales Enablement and Product Management to develop and deliver sales training materials, including product demos, competitive analysis, and objection handling guides. - Support the sales team with tools and resources to enhance their ability to sell effectively. - Demand Generation: - Partner with the Demand Generation team to create and execute campaigns that drive awareness, generate leads, and support sales objectives. - Develop and manage content for webinars, events, email campaigns, and digital marketing initiatives. - Customer Advocacy: - Engage with customers to gather feedback, build relationships, and develop case studies and testimonials. - Act as a voice of the customer within the organization to inform product development and marketing strategies. Qualifications - Bachelor's degree in Marketing, Business, Computer Science, or a related field. MBA is a plus. - 4+ years of product marketing experience, with experience in the cybersecurity industry OR a combination of relevant cybersecurity product marketing experience and hands-on technical experience directly applicable to this role. - In-depth knowledge of TIP and CTI, Security Operations, SIEM, and SOAR technologies, Agentic AI and market trends. - Proven ability to develop and execute go-to-market strategies and product positioning especially in the cybersecurity space. - Excellent written and verbal communication skills, with the ability to translate technical concepts into customer-friendly language. - Strong project management skills with the ability to manage multiple projects simultaneously. - Experience collaborating with cross-functional teams and driving results in a matrixed environment. - Proficiency with marketing tools and platforms, such as Marketo, Salesforce, Asana, and other marketing automation and content management systems. - Experience with cybersecurity frameworks and compliance standards. - Technical background or understanding of cybersecurity technologies, AI and threat landscapes. - This is a remote position for someone flexible to accommodate meetings and collaboration in the Pacific Time Zone. - This position is not eligible for employment visa sponsorship. The successful candidate must not now, or in the future, require visa sponsorship to work in the US. Compensation Transparency $130,000 - $150,000 USD. Please note that the annual base salary range is a guideline and, for candidates who receive an offer, the base pay will vary based on factors such as work location, as well as knowledge, skills and experience of the candidate. In addition to base pay, this position may be eligible for benefits, bonus and equity.

• Act as the primary compensation advisor to Business leaders, translating business strategy into compensation frameworks and organizational design recommendations. • Develop innovative, business-aligned compensation programs that strengthen retention and support long-term. • Develop compensation strategies for diverse roles — from analytical and operational to legal, finance, and emerging leadership categories. • Drive adoption of consistent leveling, job families, and pay structures across highly varied business functions. • Lead semi-annual compensation cycles for G&A + Sales, ensuring alignment with Finance, strong governance, clean data, and cohesive cross-functional communication. • Strengthen systematic compensation governance — documenting standards, introducing decision frameworks, and ensuring consistency in offers, promotions, and pay decisions. • Evaluate pay equity, pay compression, flight risk indicators, role criticality, and ROI of compensation investments. • Build models to forecast cost impacts, scenario plan organization changes, and ensure financial discipline across business functions. • Own compensation system workflows for G&A + Sales teams, ensuring data accuracy, clarity of ranges, and intuitive reporting. • Create and deliver training to improve manager and leader compensation literacy, particularly for non-People, non-technical teams.