• Own and grow social media presence • Manage daily posting on X (Twitter) and LinkedIn • Maintain a consistent and recognizable brand voice • Develop and manage a content calendar balancing evergreen and timely content • Create engaging visual content • Produce short-form clips and highlight videos from interviews, demos, AMAs, and talks • Turn complex ideas into clear, visually engaging content (graphics, carousels, short videos) • Maintain high visual standards so posts feel native to each platform • Engage with the community • Respond to comments and participate in relevant discussions • Amplify conversations and build relationships with key voices in the ecosystem • Monitor trends and conversations • Track discussions across social platforms and adjacent communities • Identify emerging narratives and opportunities for the brand to participate • Suggest proactive content ideas aligned with ongoing industry conversations • Measure and optimize performance • Track engagement and performance metrics • Use data insights to refine content strategy and improve results over time

• Diseñar, unificar y amplificar la narrativa de marca a través de todos los canales digitales • Construir una comunidad profundamente comprometida que genere conversación, fidelidad y crecimiento sostenido • Gestionar Instagram, LinkedIn, TikTok y YouTube • Crear y publicar contenido adaptado a cada plataforma • Activar comunidad en eventos presenciales • Recoger testimonios, historias y contenido en video • Crear y editar contenido audiovisual (video, shorts, reels, etc.) • Analizar métricas de engagement, crecimiento y valor generado

• Ideating and executing creative strategy for Meta & TikTok campaigns • Living in the Ad Library, Reels, and TikTok For You Page • Writing direct-response copy that hits pain points • Scouting and briefing UGC creators • Managing a team of designers and video editors

• Create and execute a social media strategy that helps advance TU’s broader organizational goals • Produce and aggregate compelling content for multiple social channels to promote TU’s messaging priorities • Generate leads from TU’s social media audience and convert social followers into advocates, newsletter subscribers, members, donors and volunteers • Grow audience and engagement on existing channels and identify opportunities to expand to new channels • Work with regional communications directors and other departments to leverage social media tools to meet program goals • Run social campaigns that support lead generation, advocacy mobilization, and annual giving • Partner with the development team to support fundraising goals through social media • Use analytics to measure the effectiveness of strategies and adapt accordingly to amplify impact • Provide excellent community management, connect with TU’s social audiences • Stay abreast of the fast-moving digital strategies and social media trends • Audit TU social media channels across the organization and provide recommendations about their ongoing value and management • Identify and cultivate relationships with outdoor creators, fishing influencers, and conservation advocates • Develop and manage influencer/ambassador program • Provide social media training, guidance and support to TU staff and grassroots members • Ensure a compelling, on-brand, and inclusive voice across TU’s social media channels