• Diseñar, unificar y amplificar la narrativa de marca a través de todos los canales digitales • Construir una comunidad profundamente comprometida que genere conversación, fidelidad y crecimiento sostenido • Gestionar Instagram, LinkedIn, TikTok y YouTube • Crear y publicar contenido adaptado a cada plataforma • Activar comunidad en eventos presenciales • Recoger testimonios, historias y contenido en video • Crear y editar contenido audiovisual (video, shorts, reels, etc.) • Analizar métricas de engagement, crecimiento y valor generado

• Ideating and executing creative strategy for Meta & TikTok campaigns • Living in the Ad Library, Reels, and TikTok For You Page • Writing direct-response copy that hits pain points • Scouting and briefing UGC creators • Managing a team of designers and video editors

• Create and execute a social media strategy that helps advance TU’s broader organizational goals • Produce and aggregate compelling content for multiple social channels to promote TU’s messaging priorities • Generate leads from TU’s social media audience and convert social followers into advocates, newsletter subscribers, members, donors and volunteers • Grow audience and engagement on existing channels and identify opportunities to expand to new channels • Work with regional communications directors and other departments to leverage social media tools to meet program goals • Run social campaigns that support lead generation, advocacy mobilization, and annual giving • Partner with the development team to support fundraising goals through social media • Use analytics to measure the effectiveness of strategies and adapt accordingly to amplify impact • Provide excellent community management, connect with TU’s social audiences • Stay abreast of the fast-moving digital strategies and social media trends • Audit TU social media channels across the organization and provide recommendations about their ongoing value and management • Identify and cultivate relationships with outdoor creators, fishing influencers, and conservation advocates • Develop and manage influencer/ambassador program • Provide social media training, guidance and support to TU staff and grassroots members • Ensure a compelling, on-brand, and inclusive voice across TU’s social media channels

Role Description We’re looking for a Senior-Level Media Buyer / Growth Strategist to manage and scale paid media for 8–9 figure e-commerce brands. This is a highly strategic, client-facing role for someone who has already managed $150k–$250k/month per brand and knows how to operate in fast-paced, multi-account environments. You will own strategy, forecasting, creative testing frameworks, budget allocation, and performance reporting across platforms like Meta, TikTok, and AppLovin, while working closely with creative and analytics teams to continuously improve results. This is not a junior or execution-only role. We’re looking for someone who can run accounts end-to-end, think like a growth leader, and communicate confidently with clients and internal stakeholders. You'll be responsible for: - Own paid media strategy and execution across Meta, TikTok, AppLovin, and emerging platforms. - Manage and optimize large monthly budgets ($150k–$250k+ per brand). - Lead offer testing, funnel strategy, creative testing frameworks, and scaling systems. - Forecast performance, build growth plans, and guide budget allocation. - Work closely with the creative team to develop winning angles, hooks, and testing roadmaps. - Analyze performance deeply (ROAS, MER, LTV, CAC, contribution margin). - Prepare and present clear performance reports and strategic insights to clients. - Act as the main point of contact for clients, leading calls and performance reviews. - Build and improve internal systems for experimentation, scaling, and knowledge sharing. Qualifications - Experience with 8–9 figure brands. - Familiarity with attribution tools, MMM, and incrementality testing. - Leadership or mentoring experience with junior buyers or analysts. - 5+ years of experience in Growth Marketing / Paid Media for DTC or e-commerce brands. - Proven experience managing $150k–$250k+/month per brand in ad spend. - Deep expertise in Meta Ads, TikTok Ads, AppLovin (and similar platforms). - Strong background in offer testing, creative strategy, and full-funnel optimization. - Experience working in an agency or multi-brand environment. - Highly analytical with strong forecasting and strategic planning skills. - Excellent communication and presentation skills (native-level English). - Comfortable being fully client-facing and leading strategic conversations. - Able to work autonomously and build systems, not just execute tasks. Benefits - Base salary flexible for top talent + performance bonuses. - Fully remote, contractor role. - Work with high-growth global DTC brands. - Direct impact on scaling large ad accounts. - Long-term growth opportunity in a senior strategic seat. - Compensation up to USD 3K/month.