- Own positioning, messaging, and launch plans for every major feature from strategy through post-launch optimization. - Create and publish customer-facing assets: emails, push and SMS flows, landing pages, App Store metadata, help articles, demo videos. - Define launch goals, instrument events in Mixpanel or similar tools, and report on activation, conversion, and retention impact. - Run qualitative interviews and quantitative analyses to deepen user understanding and adjust messaging. - Monitor competitors and adjacent consumer-AI products to surface positioning opportunities.

• Build and maintain source-of-truth reporting across the ARR waterfall, including key dimensionality, and GTM Scorecard metrics. • Partner with BI/Analytics to develop scalable data models and dashboards that ensure data confidence and consistency for GTM stakeholders and analytics communities. • Define, document, and operationalize core GTM metrics, including logo definitions, ARR growth and accounting logic, funnel metrics, retention, and expansion. • Develop and maintain advanced SQL-based analyses to support forecasting, pipeline health, performance tracking, and strategic decision-making. • Deliver clear, actionable insights to GTM and RevOps leadership to support planning, prioritization, and execution. • Support operational analytics initiatives such as source attribution, channel and partner performance, and funnel optimization across Sales and Customer Success. • Ensure Salesforce data is well understood, modeled correctly, and effectively leveraged in reporting and analysis.

• Own and Execute Product Launches: Lead the GTM strategy and execution for multiple product and feature launches. Define launch strategy, align internal stakeholders, craft positioning, and execute coordinated cross-functional campaigns with measurable impact across adoption, awareness, and engagement • Craft Resonant Messaging: Develop and refine messaging, naming, and positioning frameworks tailored for both technical and non-technical audiences. Collaborate closely with product, go-to-market, content, and ecosystem teams to translate complex technical features into clear, business-focused value propositions • Drive Cross-Channel Campaigns: Lead campaigns that reinforce Chainlink’s leadership and product narrative across key services. Develop audience-specific strategies that align product goals with user needs across the marketing funnel • Bridge Traditional and Onchain Finance: Help shape Chainlink’s narrative as a foundational layer for both DeFi and institutional finance by crafting positioning and GTM strategies that connect technical innovation to enterprise value • Collaborate and Influence: Act as the go-to marketing lead for your product category. Be a key partner across teams, consulted on all launches and strategic initiatives related to your portfolio • Market Intelligence: Continuously synthesize user, market, and competitive insights to inform positioning and strategic decisions. Monitor trends in crypto, fintech, and enterprise infrastructure to keep messaging relevant and differentiated

• Define and execute a global marketing strategy aligned with corporate objectives and product roadmap • Lead cross-functional initiatives to position the company as a leader in coherent DSP and optical semiconductors • Collaborate with executive leadership, sales, engineering, and operations to ensure messaging, roadmap, and market alignment • Own product marketing for DSP ASICs, including competitive analysis, value proposition development, MRD/PRD creation, and market positioning • Develop technical marketing collateral (white papers, datasheets, product briefs, presentations) for engineers, system architects, and CTO-level decision-makers • Represent the company at industry events, engage with key analysts, and deliver technical presentations to elevate brand visibility • Design and implement go-to-market strategies including product launches, campaign planning, digital marketing, and sales enablement • Oversee global lead generation, PR, SEO/SEM, event strategy, and partner marketing programs • Partner with sales leadership to drive account-based marketing, customer acquisition, and pipeline growth • Build, lead, and develop a high-performing marketing team; manage budget and resource allocation to maximize ROI