CellarTracker

- Own positioning, messaging, and launch plans for every major feature from strategy through post-launch optimization. - Create and publish customer-facing assets: emails, push and SMS flows, landing pages, App Store metadata, help articles, demo videos. - Define launch goals, instrument events in Mixpanel or similar tools, and report on activation, conversion, and retention impact. - Run qualitative interviews and quantitative analyses to deepen user understanding and adjust messaging. - Monitor competitors and adjacent consumer-AI products to surface positioning opportunities.