• Responsible for new sales demonstration opportunities through outbound calls, emails, and LinkedIn messaging • Understand and uncover customer pain points as well as how KCF Technologies solves these issues thought our value proposition and comprehensive machine health platform • Research accounts, identify key targets, collaborate with sales executives, and generate interest in KCF while maintaining a well-organized database of prospects within defined business verticals • Responsible for hunting new business and building a sales funnel of new opportunities for the greater sales team by scheduling well qualified demonstrations of KCF Technologies capabilities by achieving monthly quotas for calls, emails, demonstrations, sites visits, and webinar attendance • Be fully competent in communicating KCF products, services, and value proposition  • Promptly respond to customer requests and enlist help from other KCF employees as necessary

• Outbound Prospecting: Identify and penetrate new accounts through direct hunting, social selling, and leveraging your existing network. • Partner Ecosystem: Proactively co-sell with key technology partners (Snowflake, Databricks, dbt, Domo, Sigma and others) to identify and win "new business" opportunities. • Full-Cycle Sales Ownership: Lead the entire sales process using value-based selling frameworks (e.g., MEDDPICC or Challenger) from initial cold outreach and qualification to final contract negotiation and closing. • Strategic Territory Development: Build and execute a "go-to-market" plan for your assigned territory or vertical to maximize Velir’s market share in the Data & AI space. • Expert Solution Positioning: Confidently articulate the value of modern data architectures, AI/ML strategies, and analytics to C-level executives and technical stakeholders. We sell with a consultative, solution-based approach. • Pipeline Management: Maintain a clean and predictable sales pipeline, ensuring consistent movement of deals through the funnel to hit annual revenue targets.

• Own the end-to-end commercial strategy for our AI Live Dealer suite. • Lead the end-to-end commercial strategy for our new AI Casino suite, moving from launch to market dominance. • Own the end-to-end sales cycle for Tier-1/Tier-2 global operators and aggregators. • Convert complex Machine Learning capabilities into clear ROI and GGR growth for C-level stakeholders. • Identify operator pain points (churn, stagnant engagement) and position AI as the primary solution. • Build and extend on existing networks to generate a high value pipeline. • Feed operator needs back to our Product/Data Science teams to ensure our roadmap stays ahead of legacy competitors.

Role Description The Business Development Specialist actively manages direct outreach to current and prospective healthcare and academic organizations to understand their needs, propose AACN solutions, and secure sales to support their nurses and students. This role involves understanding the target audience, market opportunities, and effective sales channels to drive success. The role works in conjunction with the Business Development Manager and the Business Development team on strategic planning for future growth by identifying new opportunities, forming partnerships, and adding value to the company. The Specialist actively engages other interested parties to understand the current industry environment and issues that matter most to healthcare leaders, our nurse community, and their patients. The position collaborates with cross-functional teams to evaluate opportunities, create business plans, and manage projects. Main Accountabilities & Results - Facilitate Business Development Process - Maintains day-to-day contact with external business-to-business (B2B) customers and ensure their needs are met by effectively coordinating AACN’s customer support resources. - Research and understand the needs of individual B2B customer organizations and surface opportunities to align AACN’s products with the customer’s key clinical and business objectives and initiatives. - Identifies emerging industry trends and participates in market research. - Pursues opportunities to partner with other organizations to advance AACN’s reach and participates in the evaluation of proposals. - Leads communication with key collaborators and team members through completion of project deliverables, reports progress, and project accomplishments. - Drives sales, upsell/cross-sell, close deals, and meet or exceed individual and team sales goals. - Uses Customer Relationship Management (CRM) software, such as HubSpot, to develop, manage, and track customer interactions. - Consults on Business Planning - Supports new B2B-related programs, initiatives, and product launches and maintains cross-functional alignment with marketing, finance, analytics, and pricing teams to ensure creation of thoughtful, detailed, and actionable business plans. - Provides data-driven market-based insights to improve planning and evaluation of business opportunities. - Develops comprehensive discussion guides that outline key topics, objectives, and questions to facilitate productive meetings and enable effective decision-making. - Leads or assists in the facilitation of the review of business opportunities by cross-functional AACN teams. - Support Business-to-Business (B2B) Outreach and Marketing - Engages directly with Digital team - including marketing/communications, UX design, and IT - to enhance outreach capabilities and improve the B2B customer experience; collaborates with Customer Care to ensure seamless customer interface. - Actively seeks and surfaces opportunities to enhance B2B outreach capabilities by identifying and engaging with potential business partners; leads those efforts in collaboration with other appropriate AACN resources. - Collaborates with internal partners to ensure B2B considerations are aligned in new product, strategy, or outreach initiatives. - Improves outreach process, sales tracking and reporting capabilities, and customer satisfaction and retention. - Develop Data Reporting Structure - Tracks and reports B2B sales and outreach efforts by initiative as needed for Board and internal reporting purposes. - Generates meaningful, user-friendly reports and dashboards using software tools to summarize input and data on goal progress, project progress, and resource utilization. - Acts as a primary B2B administrator of current and future CRM software, orchestrates our use of the tool, and assists other AACN team members in accessing and navigating CRMs when appropriate and necessary. - Program and Project Maintenance - Plans, implements, and manages organizational programs and projects focusing on growth, operational efficiency, and goal achievement. - Executes new program activities and initiatives while ensuring alignment with organizational goals. - Generates financial reports, maintains accurate records, and oversees program budgets. - Monitor project timelines, lead team meetings to maximize productivity, and ensure all activities adhere to company policies. - Compile program performance metrics, solicit participant feedback, and prepare reports for future analysis to inform improvements. Qualifications - Strong organizational, communication (written and verbal), and interpersonal skills. - Demonstrated project management skills, including facilitating large meetings and documenting decisions and action steps. - Strong teamwork and interpersonal communication skills with the ability to work well with all levels of managers, associates, and stakeholders. - Must demonstrate strong analytical, critical thinking, and problem-solving skills. - Strategic mindset and negotiation skills. - Good working knowledge of software programs such as Microsoft (e.g., Word, PowerPoint, and Excel), Google Suite, and Smartsheet. - Possess extensive expertise in various CRM software, including HubSpot and NetForum. - Ability to research, analyze, and synthesize industry trends, competitor activities, and market data. - Skilled in negotiating contracts, partnerships, and complex deals. - Experience collaborating with cross-functional teams to implement initiatives and drive organizational change. - Demonstrated ability to build, maintain, and grow strong B2B relationships. Requirements - Bachelor’s degree or equivalent experience in business administration, or other related field required; Master’s degree preferred. - Minimum of 5 years of experience in business development, sales, and/or business analysis (or equivalent). - Experience in developing and implementing business plans and strategies to grow market share is preferred. - Previous experience in hospitals, healthcare systems, or academic settings—either in an administrative role or as a consultant/vendor—is strongly preferred. Benefits - Generous paid time off. - Low-cost health plans for medical and mental health services. - Dental and vision coverage. - Company-paid life and short-term disability insurance. - A variety of other benefits. - Retirement savings program with employer matching and additional company contribution. - Various alternative and flexible work arrangements to support work/life balance. Company Description The American Association of Critical-Care Nurses (AACN) is the largest specialty nursing organization in the world, representing the interests of more than 550,000 nurses who are charged with caring for acutely and critically ill patients. AACN is dedicated to creating a healthcare system driven by the needs of patients and families where acute and critical care nurses make their optimal contribution.