• Drive demand generation initiatives to generate qualified leads and achieve revenue targets, leveraging various marketing channels, including digital marketing, content marketing, events, website, and partnerships. • Experience in designing and driving outbound ABM campaigns. • Utilize data-driven insights to optimize campaigns, maximize ROI, and continuously improve marketing performance. • Work closely with sales, product, and other cross-functional teams to ensure alignment and collaboration on go-to-market strategies. • Provide marketing support for product launches and other key initiatives. • Establish and monitor key performance indicators (KPIs) specific to marketing efforts. • Provide regular reports and insights to the executive team, demonstrating the impact of marketing efforts on overall business goals. • Collaborate with the executive team to come up with a comprehensive marketing strategy aligned with Zenoti's business objectives and growth plans. • Collaborate with the executive team to define and communicate Zenoti's brand positioning within the beauty, wellness, and fitness industry.

• Develop go-to-market plans for fraud solutions, ensuring understanding of our goals and market trends. • Translate data and customer insights into clear stories for our teams, partners, and buyer personas. • Conduct competitive research and win/loss analysis to inform product positioning and improve deal success rates. • Gather and share market intelligence across teams to support informed decision-making. • Create impactful content such as whitepapers, presentations, and sales collateral that differentiates Experian's fraud solutions. • Design sales enablement programs, including guides and training workshops. • Collaborate with partners on joint go-to-market activities, campaigns, and enablement strategies. • Capture and showcase client success stories to strengthen customer advocacy.

- Own positioning, messaging, and launch plans for every major feature from strategy through post-launch optimization. - Create and publish customer-facing assets: emails, push and SMS flows, landing pages, App Store metadata, help articles, demo videos. - Define launch goals, instrument events in Mixpanel or similar tools, and report on activation, conversion, and retention impact. - Run qualitative interviews and quantitative analyses to deepen user understanding and adjust messaging. - Monitor competitors and adjacent consumer-AI products to surface positioning opportunities.

• Build and maintain source-of-truth reporting across the ARR waterfall, including key dimensionality, and GTM Scorecard metrics. • Partner with BI/Analytics to develop scalable data models and dashboards that ensure data confidence and consistency for GTM stakeholders and analytics communities. • Define, document, and operationalize core GTM metrics, including logo definitions, ARR growth and accounting logic, funnel metrics, retention, and expansion. • Develop and maintain advanced SQL-based analyses to support forecasting, pipeline health, performance tracking, and strategic decision-making. • Deliver clear, actionable insights to GTM and RevOps leadership to support planning, prioritization, and execution. • Support operational analytics initiatives such as source attribution, channel and partner performance, and funnel optimization across Sales and Customer Success. • Ensure Salesforce data is well understood, modeled correctly, and effectively leveraged in reporting and analysis.