• Own organic media performance end-to-end • Be the internal leader agencies plug into (short term) • Build systems so output, quality, and consistency scale over time

• Provide strategic, inclusive executive leadership to meet mission demands, to include talent recruitment, development, and mentoring • Synchronize, collaborate, and integrate within Security Best Practices (SBP), Sales and Business Services (SBS), and Operations, Intelligence, and Services (OIS) teams to ensure the technical merits, relevance, and cohesion of products and services • Evaluate cybersecurity technologies that support implementation of CIS Security Best Practice products and services • Guide team efforts to understand and characterize the needs of CIS customers, leading to the identification, prioritization, development, delivery, and sustainment of best practice products and services • Establish key performance indicators (KPIs) and ensure timeliness, adherence to budget, and quality of all products and services delivered within the team portfolio • Identify and nurture internal and external engagement efforts • Establish partnerships across commercial, non-profit, academic, government, and standards organizations to drive awareness, inclusion, and adoption of CIS cybersecurity best practice guidance • Identify and manage program risks and ensure that risk mitigation steps are taken in a timely manner • Other tasks and responsibilities as assigned

• Write short-form content including marketing emails, ad copy, and landing page headlines. • Develop long-form content including blogs, whitepapers, case studies, and guides. • Draft copy for sales enablement assets (one-pagers, pitch decks, scripts). • Conduct research on industry trends, competitor messaging, and client pain points to inform content. • Translate technical or product-heavy topics into clear, compelling copy for business audiences. • Build content in platforms like HubSpot (emails, landing pages, nurture campaigns). • Assist with creating or editing PowerPoint decks for webinars, sales, and events. • Partner with designers, videographers, or use templates/tools (Canva, Adobe Express, Figma, or PPT) to produce simple graphics, social images, and charts. • Optimize content for SEO and conversion best practices. • Collaborate with RevOps and Growth teams to measure performance and recommend improvements. • Support campaign launches by coordinating content deliverables across channels with growth and product teams (email, social, blog, web). • Help maintain brand voice and messaging consistency across all content. • Maintain content calendars and ensure assets are updated in repositories. • Repurpose content for multiple formats (e.g., turn a webinar into a blog or email sequence).

• Develop and execute comprehensive LinkedIn content strategies for founder-focused personal branding • Create, design, and optimize engaging LinkedIn posts, carousels, and video content from concept to completion • Manage end-to-end content production including copywriting, graphic design, and video editing • Analyze content performance metrics and iterate strategies based on data-driven insights • Collaborate with leadership on overall content strategy and brand direction while working autonomously