CrossFit, LLC

• Develop integrated marketing strategies to build interest in the CrossFit brand– specifically driving Sport season participation, partnership engagement, and retail purchases. • Create customer activation programs and content that drive engagement with our existing community and growth with new customers. • Execute integrated marketing campaigns across various channel touchpoints. • Manage multiple projects simultaneously without missing deadlines/deliverables. • Collaborate with internal teams, including Sport, partnerships, retail, product, creative, social and more, to ensure alignment in messaging and execution across all marketing channels. • Foster strong relationships with external partners, agencies, and influencers to maximize collaboration opportunities. • Identify industry trends, competitor activities, and consumer insights in the fitness landscape that can drive new opportunities and inform marketing strategies. • Track and analyze campaign performance against KPIs, adjusting strategies as needed to achieve objectives.

• Design and produce social media graphics for CrossFit’s affiliate and training channels, spotlighting the value of affiliation through compelling visuals and community storytelling • Support CrossFit and CrossFit Games social accounts with graphic design as directed and prioritized by the marketing team • Develop evergreen social content that reinforces affiliate program messaging and drives ongoing awareness • Create digital assets for CrossFit Affiliate event promotion, including conference lead-up campaigns, on-site activation materials, and post-event recap content • Assist with page copy updates and content refreshes for affiliate-facing web properties, including the Affiliate Toolkit (ATK) • Create and update thumbnail graphics, evergreen visuals, and adapted versions of existing design assets • Ensure all digital assets are on-brand, current, and optimized for the affiliate audience • Support ongoing site maintenance, including updating evergreen content and flagging outdated or inaccurate information • Assist in briefing and planning campaign content assets across key initiatives, including the 2026 CrossFit Owners and Coaches Conference, brand campaigns, and affiliate programs • Support tactical execution of always-on initiatives such as owner town hall communications, email campaigns, and recurring affiliate resources • Collaborate with the Director of Community Marketing to align content output with campaign calendars and strategic priorities • Assist in coordinating content handoffs and ensure assets are delivered on time and channel-ready • Partner with Content and Social teams to ensure affiliate content aligns with broader CrossFit brand standards • Coordinate with publishing teams to ensure timely and accurate asset delivery • Provide support for graphic design needs across the marketing team as capacity allows, particularly for affiliate-adjacent channels

• Lead end-to-end execution of marketing campaigns across owned channels, including social, email, website, and publishing platforms • Translate campaign briefs into detailed channel plans, timelines, and deliverables • Ensure all campaigns launch on time with consistent messaging and a unified user experience • Own and manage CrossFit’s owned marketing channels, including social, YouTube, email and website publishing • Establish best practices for channel usage, cadence, and formatting • Optimize channel performance through ongoing improvements to timing, structure, and delivery • Oversee publishing operations across all owned channels, ensuring accuracy, consistency, and quality control • Establish and manage workflows for campaign setup, approvals, QA, and deployment • Own marketing technology platforms (e.g., social and email service providers, CMS tools) and ensure effective use across the team • Maintain tracking standards, including links, tagging, and campaign setup • Manage audience segmentation and distribution lists to ensure campaigns reach the appropriate audiences • Execute targeting strategies based on campaign briefs and organizational priorities • Maintain audience data hygiene and operational consistency across platforms • Own reporting for channel performance, including social and email engagement, web traffic, and publishing metrics • Develop and maintain dashboards and regular reporting cadences • Provide visibility into channel performance to support broader campaign analysis • Partner with Integrated Marketing to align on campaign priorities, messaging, and timing • Collaborate with Content & Creative to ensure assets are channel-ready and optimized for distribution • Support Community Marketing with execution of affiliate and community-facing communications • Partner with Publishing Operations to ensure timely and accurate implementation of all website updates and publishing workflows • Collaborate with a team of marketing professionals, providing guidance, mentorship, and support to achieve departmental goals. • Foster a culture of innovation, collaboration, and continuous learning within the team.