• Own and execute multi-channel paid media strategy to drive customer acquisition • Plan, forecast, and optimize budget allocation across platforms and regions • Leverage AI tools for campaign automation, ad creation, and reporting • Collaborate with Product Marketing, Brand, Content, and Data teams • Drive testing, reporting, and continuous performance improvements • Ensure creative excellence and campaign scalability across markets • Monitor and optimize CAC, ROAS, and other key performance metrics

• Help develop and execute a comprehensive business plan for the Lowe’s account. • Identify new product placement, promotional opportunities, and category expansion initiatives. • Improve forecasting accuracy. • Serve as the primary liaison between PurposeBuilt Brands and Lowe’s inventory teams. • Build strong relationships across merchandising, marketing, and supply chain functions. • Monitor sales performance, analyze trends, and recommend actions to achieve revenue and margin targets. • Manage trade spend and promotional budgets effectively. • Partner with marketing, operations, and finance to ensure flawless execution of programs. • Stay informed on industry trends, competitive activity, and Lowe’s strategic priorities.

• Identify and communicate business opportunities with internal stakeholders that necessitate specific sales campaigns • Oversee the strategy, creation, and execution of new sales campaigns that impact mid to long-term Bookings results • Facilitate discussions with internal stakeholders to secure buy-in of new sales campaigns • Work with subject matter experts, Marketing, Account Partners, Account Growth Leaders, Channel Developers, sales Corporate Services, and the Segment Growth Leader to identify, stand up, and execute against new sales campaigns that drive Sales and strategic Growth opportunities for the firm • Work with the Segment Growth Leader, Regional Market Leaders, Segment Account Partners, and others to identify prospects for each Sales Campaign • Work personal network of industry contacts to present new sales campaigns and drive new sales leads and opportunities • Work with Channel Developer to identify and present sales campaigns to potential third party sales channels such as Third-Party Advisors, Lead Generation Firms, Analysts, Law Firms, Ecosystem Partners, and other potential sales channels. • Influence others inside and outside the organization regarding views and practices, and to accept new concepts, practices, and approaches • Assist in the development of budget estimates and funding allocation for projects or processes

• Own and drive the overall demand generation strategy, including lead generation, ABM, online campaigns, and partnerships, ensuring a steady flow of qualified leads that align with our revenue goals. • Develop and execute growth marketing initiatives with a focus on experimentation, using data-driven tactics to optimize performance and scale results. • Implement marketing strategies that support scaling the company from $15MM to $50MM+ in revenue, with a focus on customer acquisition, pipeline acceleration, and ROI optimization. • Build and execute campaigns that directly address the needs and pain points of the CFO and finance leaders, positioning our AI platform as the go-to solution for automating financial processes. • Leverage AI technologies to scale marketing efforts, optimize performance across channels, and create efficiencies in lead generation and conversion. • Collaborate closely with Sales, Product, and Customer Success to optimize the customer journey, increasing conversion rates at every stage of the funnel. • Align marketing initiatives with overall company objectives and partner with key internal stakeholders to ensure consistency and execution excellence. • Lead the creation of differentiated campaigns that position us as thought leaders in AI-driven back-office solutions for CFOs and finance teams. • Oversee the demand generation budget, ensuring high ROI and strategic allocation of resources.