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Senior Director of Lifecycle Marketing
Location
United States + 171 moreAll locations: United States | Canada | Brazil | Colombia | Argentina | Chile | Venezuela | Bolivia | Ecuador | French Guiana | Guyana | Paraguay | Peru | Suriname | Uruguay | Mexico | Costa Rica | El Salvador | Guatemala | Honduras | Nicaragua | Panama | Dominican Republic | Puerto Rico | Bahamas | Guadeloupe | Haiti | Jamaica | Martinique | Montserrat | United Kingdom | Germany | France | Estonia | Portugal | Hungary | Poland | Ukraine | Romania | Bulgaria | Czechia | Slovakia | Belarus | Moldova | Sweden | Greece | Belgium | Italy | Ireland | Switzerland | Netherlands | Finland | Malta | Denmark | Lithuania | Croatia | Spain | Austria | Bosnia And Herzegovina | Iceland | Luxembourg | North Macedonia | Montenegro | Norway | Serbia | Slovenia | Albania | Cyprus | Latvia | Monaco | South Africa | Egypt | Algeria | Angola | Benin | Botswana | Burkina Faso | Burundi | Cameroon | Cabo Verde | Central African Republic | Chad | Congo | Côte D'ivoire | Democratic Republic of the Congo | Equatorial Guinea | Eritrea | Ethiopia | Gabon | Gambia | Ghana | Guinea | Guinea-bissau | Kenya | Lesotho | Liberia | Libya | Madagascar | Malawi | Mali | Mauritania | Mauritius | Mayotte | Morocco | Mozambique | Namibia | Niger | Nigeria | Réunion | Rwanda | Senegal | Seychelles | Sierra Leone | Somalia | Sudan | Eswatini | Tanzania | Togo | Tunisia | Uganda | Zambia | Zimbabwe | Georgia | Turkey | Israel | United Arab Emirates | Armenia | Azerbaijan | Bahrain | Iraq | Jordan | Kuwait | Lebanon | Oman | Qatar | Saudi Arabia | Palestine | Yemen | India | Japan | Philippines | Pakistan | Thailand | Singapore | Vietnam | Taiwan | Indonesia | Cambodia | Laos | Malaysia | Myanmar | South Korea | China | Afghanistan | Bangladesh | Bhutan | Kazakhstan | Kyrgyzstan | Maldives | Mongolia | Nepal | Sri Lanka | Tajikistan | Turkmenistan | Uzbekistan | Australia | Papua New Guinea | Kiribati | Palau | French Polynesia | Tuvalu | New Zealand
Posted
121 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Senior Director of Lifecycle Marketing
Pendulum
Role Description Pendulum is hiring a Senior Director of Lifecycle Marketing to own and scale our end-to-end CRM and retention efforts (through email, SMS, and loyalty/retention flows) aimed at turning first time purchasers into long time subscribers and advocates. This senior leader will partner closely with Brand, Product, CX, Web, Analytics, Growth and Commercial teams, and own lifecycle strategy to materially improve retention, repeat purchase and LTV/LTR. - Lifecycle strategy & vision: - Set the strategic roadmap and quarterly OKRs for lifecycle marketing with clear impact on retention and revenue. - Lead the end-to-end lifecycle strategy to convert leads, drive retention, and re-engage churned customers. - Own the experience across email, SMS, push/in-app, web (logged in state for customers), door step experience and loyalty programs. - Establish frameworks to scale automated, segmented and personalized customer journeys. - Campaign & program execution: - Own multi-step flows and campaigns (welcome, onboarding, replenishment, VIP treatment, churn prevention, re-engagement). - Drive automation, dynamic segmentation, content personalization and lifecycle experimentation. - Measurement, insights and experimentation: - Own lifecycle measurement by defining KPIs and uncovering what drives retention and customer value. - Translate data into actionable insights and strategies that deliver strong business outcomes, and inform forecasting in partnership with Demand and Supply teams. - Cross-functional partnership: - Work closely with Brand, Content, Product, CX, Commercial and HCP teams to ensure messaging and experiences align to brand, regulatory requirements and customer needs. - Tech, vendors & compliance: - Leverage and inform the lifecycle tech stack and vendor ecosystem (ESP, CRM, CDP, experimentation tools) to drive scalable, high-performing programs. - Team leadership: - Directly manage a Lifecycle Marketing Director, setting strategy, prioritizing initiatives, and ensuring successful execution against retention and LTV goals. - Lead our cross-functional retention group. Qualifications - 8–12+ years in lifecycle/CRM, subscription marketing. - 4+ years in senior leadership roles (Director/Senior Director), ideally leading retention efforts at a consumer subscription or DTC brand—health oriented industries preferred. - Strong quantitative background with hands-on experience in cohort analysis, LTV modeling, A/B testing, and working with SQL/analytics partners. - Proven ability to translate data into insights that drive measurable impact. - Deep, practical experience building email/SMS programs, marketing automation, lifecycle flows and personalization at scale. - Strong knowledge of deliverability, ESPs, CDPs and orchestration tools. - Track record of partnering with Brand, Creative, Growth, Product and CX, and operating as a strong workstream owner across matrixed teams. - Strong people skills, including hiring, coaching, and working across cross functional teams. Requirements - Experience in lifecycle/CRM and subscription marketing. - Leadership experience in consumer subscription or DTC brand. - Strong analytical skills and experience with data-driven decision making. - Proven executional excellence in marketing automation and lifecycle flows. - Ability to lead cross-functional teams effectively. Benefits - Opportunity to improve lives globally. - Collaborative and inspiring work environment. - Fast-paced, mission-driven company culture.
Job Requirements
- 8–12+ years in lifecycle/CRM, subscription marketing.
- 4+ years in senior leadership roles (Director/Senior Director), ideally leading retention efforts at a consumer subscription or DTC brand—health oriented industries preferred.
- Strong quantitative background with hands-on experience in cohort analysis, LTV modeling, A/B testing, and working with SQL/analytics partners.
- Proven ability to translate data into insights that drive measurable impact.
- Deep, practical experience building email/SMS programs, marketing automation, lifecycle flows and personalization at scale.
- Strong knowledge of deliverability, ESPs, CDPs and orchestration tools.
- Track record of partnering with Brand, Creative, Growth, Product and CX, and operating as a strong workstream owner across matrixed teams.
- Strong people skills, including hiring, coaching, and working across cross functional teams.
- Experience in lifecycle/CRM and subscription marketing.
- Leadership experience in consumer subscription or DTC brand.
- Strong analytical skills and experience with data-driven decision making.
- Proven executional excellence in marketing automation and lifecycle flows.
- Ability to lead cross-functional teams effectively.
Benefits
- Opportunity to improve lives globally.
- Collaborative and inspiring work environment.
- Fast-paced, mission-driven company culture.
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